Effective Library Signage: Tips, Tricks, and Best Practices
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Effective Library Signage: Tips, Tricks, and Best Practices
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Effective Library Signage: Tips, Tricks, and Best Practices
- 1. Effective Library Signage: Tips, Tricks, & Best Practices Workshop Thursday January 5, 2017 Mark Aaron Polger Assistant Professor & First Year Experience Librarian College of Staten Island, CUNY Amy F. Stempler Associate Professor & Coordinator of Library Instruction College of Staten Island, CUNY
- 2. Webinar Outline ● Introduction and background ● Why is signage important? ● Why perform a signage audit? ● Types of signs ● Categories of signs ● Audit Results ● Phase 1 of Assessment ● Phase 2 of Assessment ● Replacement strategy ● Before & After Examples ● Do’s and Don’ts ● Maintaining Effectiveness ● Adopting New Signage Values ● Conclusion
- 3. The College of Staten Island (CSI) Library College of Staten Island is one of the 24 colleges of the City University of New York (CUNY). We are a comprehensive college and one of the seven senior colleges within the system. ● 14,000 students ● 204 acre campus ● New student residences ● 30,000 square foot library ● 14 full time librarians, 10 adjuncts ● 65 staff in total ● We offer a popular, one-credit course
- 4. Discussion What are some of your signage problems? What do you hope we address today?
- 5. Why is Library Signage Important? Signage is targeted communication with your patrons that: ● promotes Library events, programs, and courses ● outlines Library policies ● provides directions to Library materials and facilities
- 6. Why Perform a Signage Audit? Performing a signage audit allows you to quantify and better understand your current signage, as well as to help identify issues that may be leading to less effective signage, such as: ● Too many signs ● Poorly placed signs ● Unclear/mixed messages ● Punitive or passive aggressive tone ● Inconsistent design ● Too much text
- 8. Categories of Signs 1.In-house (DIY) 2.Permanent (institutional) 3.Temporary (i.e. out of order signs)
- 9. Discussion Have you ever conducted a signage audit? If yes, what problems did you discover? What did you learn?
- 10. Audit Results = Mass Removal As a result of our audit, we removed: ● outdated and punitive signage ● signage that was text heavy ● handwritten signs
- 11. Phase 1 of Assessment Approximately 60 library employees participated Faculty and staff identified preferred font face, font size, and language preference Buy-in was challenging
- 12. Phase 2 of Assessment Signage preference questionnaire (N=325) Students received 6 signs with identical messages in both old and new designs Students were asked to select their preferred signs Solicited open ended comments
- 13. Cell Phone Policy Signs
- 14. Calculator Signs
- 15. Textbook Signs
- 17. Replacement Strategy Created design templates Tracked sign location Replaced with half the number of signs
- 18. Design Guidelines 1. Consistency 2. Font type 3. Font color 3. Sign orientation 4. Branding 5. Language/Controlled vocabulary 6. Tone (is it punitive?) 7. Visuals (photos) 8. Placement 9. ADA compliance
- 19. Avoid… ALL CAPS Clutter Signs with no images Walls and Furniture Visible Tape Handwritten signs Fancy fonts (not legible) Passive Aggressive Tone Confusing/Contradictory Signs Glare (ADA compliance)
- 20. Avoid All caps…
- 21. Avoid Clutter
- 22. Avoid Clipart
- 23. For example
- 24. Avoid Handwritten Signs Handwritten signs are: Unprofessional Unwelcoming Often illegible and are not considered official
- 25. Avoid Mounting on Walls, Doors, & Furniture (use frames, bulletin boards or easels)
- 26. Avoid Glare and Use Contrast
- 28. Avoid Passive Aggressive/ Punitive Signs Threatening message? Construction zone? All caps = yellingRed stop sign?
- 29. Create Templates & A Signage Policy
- 31. Another example Our “Code of Conduct” used to resemble the U.S. Constitution, so we created a simpler R.E.S.P.E.C.T. awareness campaign
- 34. Signage Should be Large Scale
- 35. Create a User Friendly Experience (trying to avoid “no”)
- 37. Create a Signage Locator Map
- 38. Keep Track of Your Signs fake real
- 39. Mounting Tips Avoid Visible Tape Use double sided tape. If unavailable, create temporary double sided tape by looping regular tape together Avoid crooked signs Mount signs in a straight and centered manner
- 40. Mounting Tips Part 2 Mount at eye level Be mindful of sightlines Make use of holders, frames and bulletin boards Avoid mounting on furniture
- 41. Getting Buy-In Be patient, this takes time Listen Compromise In-Person Meetings Designate a Signage Contact/Team Data supports decisions Partner with other campus groups
- 42. Maintaining Effectiveness Policy signs are ineffective if not enforced Understand your audience Ask questions & use focus groups Consistency (design, brand, fonts) Always revise and improve Continuously evaluate signs Partner with campus groups
- 43. Maintaining Effectiveness Weekly signage stroll Signage is effective when current Ongoing assessment Try different sizes Revisit signage policy Tweak templates Assess your bump points
- 44. Discussion What are some of your challenges and obstacles at your institutions? Do you have trouble getting buy-in?
- 45. Our Challenges Enforcing policies Lack of buy-in / support Signs often go unread Vandalism Culture shift might be slow
- 46. Lessons Learned Avoid jargon Develop a clear message Use few words Incorporate realistic images (avoid clipart) Avoid “no” Avoid all caps Signs are living documents--be flexible and embrace change Signs should be continuously evaluated Placement is key
- 47. Recommendations Revisit your signs continuously Be Consistent Be friendly Create a signage policy Create signage templates Create a library brand Get buy-in from your department Don’t forget about ADA compliance
- 48. Thank you! Mark Aaron Polger, Assistant Professor & First Year Experience Librarian MarkAaron.Polger@csi.cuny.edu Amy F. Stempler, Associate Professor & Coordinator of Library Instruction Amy.Stempler@csi.cuny.edu Stempler, A. F., & Polger, M.A. (2013). Do You See the Signs? Evaluating Language, Branding, and Design in a Library Signage Audit. Public Services Quarterly, 9(2), 121-135. Polger, M.A., & Stempler, A.F. (2014). Out with the Old, In with the New: Best Practices for Replacing Library Signage. Public Services Quarterly, 10(2), 67-95.
- 49. Questions?