These solutions gave the clients the ability to design better targeted markets and also gave them a new perspective of how to tackle the predicaments with the technology provided by SignOn.

1. CASE
STUDY
HOSPITALITY
COMPANY
INCREASED 50%
SALE USING
SIGNON LEADZ

2. Signon.ai is an Indian cloud-based software & AI company headquartered in
Bengaluru, India. Founded in 2015 by stalwarts in the IT & Services industry, it provides
Artificial Intelligence, Application Development, Digital Marketing, Analytics and also
sells a complementary suite of enterprise applications focused on Customer
Relationship Management CRM, marketing intelligence, & Membership
management.
About SignOn.ai
The hospitality business has 5 star & 4 Star resorts spread across India. The
marketing and sales team via digital & non-digital marketing techniques
generate thousands of leads on a daily basis. These leads are called by
the marketing executives to close the sale.
About Client
Thousands of leads and hundreds of telemarketers could not work seamlessly
as they did not have an automation solution. The client did not have a
mechanism to prioritise & direct the right leads to the right marketers to
convert sales.
In a nutshell there were problems with the targeting and allocation of rightful
leads to the telemarketing agents for conversion due to the condition there
were drop offs from the lead list which caused delay in conversion and loss in
leads.
Problem Statement

3. SignOn studied the business workflow and suggested workflow process automation.
SignOn Leadz automation was deployed within 3 months for 100 + marketers. SignOn
custom-built solution from scratch to provide an end to end automation engine.
Directly capture leads from sources - functionality.
Score the leads using an algorithm
Manage the lead funnelling to the right skilled marketers
Report out leakages and inefficiencies
Conversions were tracked at all stages, Prospect to Lead, Lead to Sale, Sale to Conversion ratios.
Auto Campaigns to drive themes for the seasons across all channels and all products.
Complete integration to drip campaigns via SMS / Email / WhatsApp
Solution
11
22
33
44
55
66
77
2 Month
Study
2 Months
Transition
Time to Go Live
3 Months
Deployment
5 Months from
Contract
Configuration And Deployment Timeline

4. These solutions gave the clients the ability to design better
targeted markets and also gave them a new perspective of how
to tackle the predicaments with the technology provided by
SignOn. The following were the results that led to success:
1. Improved end to end conversion efficiency resulting in over 50%
increase in sales (Before 25%, After 37.5%)
2. Reduction of costs paid to vendors on account of accurate
measurement of outcomes- 30%
3. Customer feedback scores improved by 40%
Outcomes
A complete member management tool to scale your business to heights.
SignOn AI has a team of expert marketers who understands your prospects,
scaling 24/7 to build your brand and grow your sales. SignOn applies the power
of data along with some very intelligent functions to remodel your lead and
marketing funnel. SignOn Leadz helps you to complete your sales processes,
view the detailed contact and company records, and view communication
history in one place so you can manage leads without the hassle.
Tools Used
Signon Leadz

5. Data Lake
Contact Management
Lead Nurturing
Automatic Lead Assignment
Campaign ManagementSales Fulfilment
Escalation & Approval
Management
Customer Segmentation
Granular user permissions
Surveys
Reports and Dashboards
Social Media SMS Integration
Live Chat
Webforms
EmailMobile App
Chat Bot
Google Ads
Meeting Scheduling
Notifications & Calendar
Auto Responders
Advanced Lead Scoring
Sales Insight
Email Insights
Telephony - Make, receive, &
record calls - Outbound &
Inbound
Knowledge Management
Omni Channel
Business Intelligence
Pipeline Management
A store for enterprise data
used for tasks like reporting,
analytics & machine learning
Get real-time insights & social data of
customers, connect with them across
channels
Get real-time insights & social data of
customers, connect with them across
channels
Analyze & Nurture quality leads to
conversion. Bridge UTM campaigns and
measure ROI
Assign leads to right sales rep while their
hot and ensure leads don't fall through the
crack
Create campaigns for the right target by
tracking visitors and conversions. Opt-out &
opt- In
Streamline sales process- customize the
app to drive process productivity, and
consistency.
Flexible approvals processes for deal
discounts, expenses, and more
Segment your contacts, improve
engagement & retention with
customized campaigns
Roles, Profiles, Teams- Assign roles,
define permissions, control access to
information
Create templates and
conduct surveys for all
customers
Track team performance, modify charts, in
one screen. Make decisions from anywhere
using mobile reporting
Social media integration to
understand customer profile &
generate leads
Send auto SMSs & Campaign
SMSs to customers, prospects
Chat helps connect with
customers live in the website
and on social media page via
FB Messenger
Helps you capture leads from
your landing pages & website
Email Integration helps funnel
multiple email IDs into a queue &
connect the lead to the email.
Connect your web
application to the LMS
Conversational AI for
smarter selling & servicing
Google Ads Integration
Prepare for customer
meetings while on the go
View all the tasks which are
pending in Notifications &
reminders can be set for tasks
Autoresponders for business-
critical decision junctions
Lead scoring using behavioral
attributes of customers from third
party APIs
Get Insights into Sales
performance
Get Insights into Email
Marketing performance, send,
read, forward details &
remarketing
Collaboration tools designed to share
insights, documents, maps, etc., company-
wide.
Connect Voice, Chat, SMS, Social Media,
Webforms into a single unified platform
Build reports without help from IT
Understand and modify the pipeline
effectively
Other features to look for