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Andreas Lundgren
Manager of IBM Society Engagement Programs
Mobile: 070-7931458
Email: andreas.lundgren@se.ibm.com




Smarter Planet
Driving prosperity through insight and integration




                                                © 2010 IBM Corporation
IBM – hundred years of experience

  427 000 IBMers                    5 Nobel prizes
  Transformed to a services         Most patents for 19 years
  company
                                    84 years in Sweden
  Our R&D Budget




                                                          © 2010 IBM Corporation
Smarter planet is about a continuing
transformation enabled by some important
technology and societal changes:



    Instrumented              Interconnected                  Intelligent
   We can measure,           People, systems and       We can analyse and derive
   sense and see the              objects can         insight from larger and more
      condition of             communicate and             diverse sources of
 practically everything.   interact with each other    information, to predict and
                             in entirely new ways.      respond better to change.




                                                                      © 2010 IBM Corporation
© 2010 IBM Corporation
We are experiencing the reality of global integration.
                     The world is connected
                     ECONOMICALLY.
                     SOCIALLY.
                     TECHNICALLY.
A series of shocks:
  Climate change    Energy geopolitics    Global supply        Financial Crisis
                                             chains


Plus rapidly evolving and ongoing significant trends:
  Changing demographics   Empowered consumers and         Impact of technology
                                  citizens

                                                                         © 2010 IBM Corporation
The city is a microcosm of the major challenges and
 opportunities facing the planet today—intensified and
 accelerated. Here, all
 man-made systems come together and interact with
 one another.
                      Government
                       Services




 Public Safety                            Transportation




                                                Energy and
Education
                                                Utilities




 Telecommunications                Healthcare



                                                             © 2010 IBM Corporation
Aging infrastructure requires city action


        Water                      Transport                         Energy




Municipalities lose as much   A major traffic jam in China   A blackout in the Northeast of
      as 20% of their         caused gridlock for 60 miles      the US affected over 55
   water through leaks.           and lasted ten days               million people.




                                                                               © 2010 IBM Corporation
Increased revenue gaps inhibit action




                                                                                    © 2010 IBM Corporation
Source: Research Brief on America’s Cities, National League of Cities, Sept, 2009
Addressing priorities through a systems approach


                                                   Government
 Challenges                                       Administration

  Population Growth

  Aging infrastructure
                           Public Safety                                  Transportation
  Declining tax revenue



                                                                                Energy and
 Opportunities            Education
                                                                                Utilities

  Economic Development

  Quality of Life               Social Services                    Healthcare

  Sustainability


                                                                          © 2010 IBM Corporation
Technology can help increase prosperity



     Turning Information
         into Insight




                             Integrating systems to
                                deliver outcomes


                                                © 2010 IBM Corporation
We can collect information from almost everything


 30 billion          1 billion             85%
 RFID tags           Camera phones in      Of new automobiles will
 embedded into our   existence able to     contain event data
 world and across    document accidents,   recorders collecting
 entire ecosystems   damage, and crimes    travel information




                                                    Instrumented   Interconnected        Intelligent




11                                                                                  © 2010 IBM Corporation
We can predict problems and respond quickly


15 petabytes              1 petaflop              1 square kilometer
Of new information        Or one quadrillion      Of granularity for weather
generated every day and   operations per second   prediction can be modeled
can now be managed        can be calculated       and measured




                                                        Instrumented   Interconnected        Intelligent




12                                                                                      © 2010 IBM Corporation
We can coordinate people and resources effectively


 2 billion          4 billion              1 trillion
 People on the      Mobile phone           Connected devices in
 internet by 2011   subscribers globally   the “internet of things”




                                                     Instrumented   Interconnected        Intelligent




13                                                                                   © 2010 IBM Corporation
A System-of-System approach gives
                       results
                         Predictive analytics                             In Delft, developing
Smart metering in        helped slash            Data analytics helped           enhanced flood
Malta helps              Richmond’s crime        cut crime                        prediction and
citizens pay only                                                         protection systems for
for the energy they      rate by 40%             35% in NYC
                                                                         coastal areas and river
use                      in one year                                                       deltas
                                       In downtown Stockholm
  In Taiwan,                           smart traffic systems helped       Peak energy
                                       reduce gridlock by                 loads fell by 15%
  99%               Miami-Dade
                    County Public
                                                          20%             when IBM helped
                    Schools have                                          homes in the Pacific
  of smarter                           IBM helps Amsterdam Airport
                    increased                                             Northwest talk straight
  trains run
  on time           academic           Schiphol move  20  million         to the grid
                    achievement        more bags every year with a
                    across the board   smarter baggage system




                                                                                    © 2010 IBM Corporation
The smartest cities communicate and integrate beyond
                    city hall
           Hospitals
                                                                         Businesses




                                 Development    Governance
Universities                       Services      Services


                                                                                  Utilities
                                   Human       Infrastructure
                                   Services       Services




     Non-profits
                                                                           Citizens

                                                                     Engaged citizens, empowered
                                                                universities and enabled businesses
                                                                help drive overall economic growth
                                                                                       © 2010 IBM Corporation
A Smarter City is one that increases prosperity by…

  Using information to make insightful decisions

  Predicting problems to resolve them proactively
  Coordinating its resources to operate effectively
Give personlized with high QoS were ever the citizen is




                                                      © 2010 IBM Corporation
Smarter cities are cities that drive sustainable economic
               growth by…
Leveraging information
to make better
decisions                                            Anticipating problems
                                                            to resolve them
                                                                 proactively




 Coordinating resources
                                           …increasing the value cities generate for
 to operate effectively
                                                 their citizens in a rapidly changing
                                                          economic and urban world
                                                                         © 2010 IBM Corporation
Smarter Cities

Ibm.com/thesmartercity


                         © 2010 IBM Corporation
Appendix




           © 2010 IBM Corporation
These solutions leverage information in a new way
Unique value realized




                                     Leveraging our Smarter
                                     Planet to transform
                                     outcomes


                                                                   Optimize

                                          Analyze
                                                              3    Outcomes


                            Manage
                                      2   Patterns
                        1   Data



                                                       User of Smarter Planet capabilities

                                                                                © 2010 IBM Corporation
Information helps to optimizing infrastructure utilities

                                     • Focused on improving services to
                                       residents and visitors
                                     • Identified that 33% of the wastewater
                                       efforts addressed 1.4% of residents
                                     • Expanded approach to public works,
                                       utilities, park operations, airport, traffic
                                     • Began delivering service levels for gas
                                       leaks, wastewater backup, main breaks




Increasing responsiveness to citizens, identifying systemic issues, reducing
               costs, and improving planning & forecasting
                                                                         © 2010 IBM Corporation
Transforming social services with information




Reducing benefits overpayment, improving appeals litigation, and increasing
                   productivity for 1,200 case workers.
                                                                  © 2010 IBM Corporation
Enhancing experience by predicting tourist flows




     Improving tourism experience, integrating with local business,
             enhancing predictive analysis of tourist flows
                                                                 © 2010 IBM Corporation
Using information to predict crime

• Rank had increased from 9th to 5th most
  dangerous city in the U.S.
• Employed predictive analysis for officer
  deployment & risk management
• Generated easy-to-read crime maps every
  four hours
• Violent crime decreased 32% first year,
  another 40% second year




   Increasing efficiency in resource deployment, Drastically reducing violent
                 crime-rates, Increasing impact of new officers
                                                                     © 2010 IBM Corporation
Integrating multiple systems to streamline transport

                                   • Struggled with 5 million people on an
                                     island smaller than New York City
                                   • Developed integrated fare processing
                                     system across all public transport
                                   • Gained insight into rider usage which
                                     enabled increased route optimization
                                   • 80% reduction in “lost” revenue, 2% cost
                                     reduction, 3X capacity increase




        Improving transport system capacity, Optimizing routes,
            Streamlining service to riders, Increasing usage
                                                                   © 2010 IBM Corporation

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IBM Manager Profile

  • 1. Andreas Lundgren Manager of IBM Society Engagement Programs Mobile: 070-7931458 Email: andreas.lundgren@se.ibm.com Smarter Planet Driving prosperity through insight and integration © 2010 IBM Corporation
  • 2. IBM – hundred years of experience 427 000 IBMers 5 Nobel prizes Transformed to a services Most patents for 19 years company 84 years in Sweden Our R&D Budget © 2010 IBM Corporation
  • 3. Smarter planet is about a continuing transformation enabled by some important technology and societal changes: Instrumented Interconnected Intelligent We can measure, People, systems and We can analyse and derive sense and see the objects can insight from larger and more condition of communicate and diverse sources of practically everything. interact with each other information, to predict and in entirely new ways. respond better to change. © 2010 IBM Corporation
  • 4. © 2010 IBM Corporation
  • 5. We are experiencing the reality of global integration. The world is connected ECONOMICALLY. SOCIALLY. TECHNICALLY. A series of shocks: Climate change Energy geopolitics Global supply Financial Crisis chains Plus rapidly evolving and ongoing significant trends: Changing demographics Empowered consumers and Impact of technology citizens © 2010 IBM Corporation
  • 6. The city is a microcosm of the major challenges and opportunities facing the planet today—intensified and accelerated. Here, all man-made systems come together and interact with one another. Government Services Public Safety Transportation Energy and Education Utilities Telecommunications Healthcare © 2010 IBM Corporation
  • 7. Aging infrastructure requires city action Water Transport Energy Municipalities lose as much A major traffic jam in China A blackout in the Northeast of as 20% of their caused gridlock for 60 miles the US affected over 55 water through leaks. and lasted ten days million people. © 2010 IBM Corporation
  • 8. Increased revenue gaps inhibit action © 2010 IBM Corporation Source: Research Brief on America’s Cities, National League of Cities, Sept, 2009
  • 9. Addressing priorities through a systems approach Government Challenges Administration Population Growth Aging infrastructure Public Safety Transportation Declining tax revenue Energy and Opportunities Education Utilities Economic Development Quality of Life Social Services Healthcare Sustainability © 2010 IBM Corporation
  • 10. Technology can help increase prosperity Turning Information into Insight Integrating systems to deliver outcomes © 2010 IBM Corporation
  • 11. We can collect information from almost everything 30 billion 1 billion 85% RFID tags Camera phones in Of new automobiles will embedded into our existence able to contain event data world and across document accidents, recorders collecting entire ecosystems damage, and crimes travel information Instrumented Interconnected Intelligent 11 © 2010 IBM Corporation
  • 12. We can predict problems and respond quickly 15 petabytes 1 petaflop 1 square kilometer Of new information Or one quadrillion Of granularity for weather generated every day and operations per second prediction can be modeled can now be managed can be calculated and measured Instrumented Interconnected Intelligent 12 © 2010 IBM Corporation
  • 13. We can coordinate people and resources effectively 2 billion 4 billion 1 trillion People on the Mobile phone Connected devices in internet by 2011 subscribers globally the “internet of things” Instrumented Interconnected Intelligent 13 © 2010 IBM Corporation
  • 14. A System-of-System approach gives results Predictive analytics In Delft, developing Smart metering in helped slash Data analytics helped enhanced flood Malta helps Richmond’s crime cut crime prediction and citizens pay only protection systems for for the energy they rate by 40% 35% in NYC coastal areas and river use in one year deltas In downtown Stockholm In Taiwan, smart traffic systems helped Peak energy reduce gridlock by loads fell by 15% 99% Miami-Dade County Public 20% when IBM helped Schools have homes in the Pacific of smarter IBM helps Amsterdam Airport increased Northwest talk straight trains run on time academic Schiphol move 20 million to the grid achievement more bags every year with a across the board smarter baggage system © 2010 IBM Corporation
  • 15. The smartest cities communicate and integrate beyond city hall Hospitals Businesses Development Governance Universities Services Services Utilities Human Infrastructure Services Services Non-profits Citizens Engaged citizens, empowered universities and enabled businesses help drive overall economic growth © 2010 IBM Corporation
  • 16. A Smarter City is one that increases prosperity by… Using information to make insightful decisions Predicting problems to resolve them proactively Coordinating its resources to operate effectively Give personlized with high QoS were ever the citizen is © 2010 IBM Corporation
  • 17. Smarter cities are cities that drive sustainable economic growth by… Leveraging information to make better decisions Anticipating problems to resolve them proactively Coordinating resources …increasing the value cities generate for to operate effectively their citizens in a rapidly changing economic and urban world © 2010 IBM Corporation
  • 18. Smarter Cities Ibm.com/thesmartercity © 2010 IBM Corporation
  • 19. Appendix © 2010 IBM Corporation
  • 20. These solutions leverage information in a new way Unique value realized Leveraging our Smarter Planet to transform outcomes Optimize Analyze 3 Outcomes Manage 2 Patterns 1 Data User of Smarter Planet capabilities © 2010 IBM Corporation
  • 21. Information helps to optimizing infrastructure utilities • Focused on improving services to residents and visitors • Identified that 33% of the wastewater efforts addressed 1.4% of residents • Expanded approach to public works, utilities, park operations, airport, traffic • Began delivering service levels for gas leaks, wastewater backup, main breaks Increasing responsiveness to citizens, identifying systemic issues, reducing costs, and improving planning & forecasting © 2010 IBM Corporation
  • 22. Transforming social services with information Reducing benefits overpayment, improving appeals litigation, and increasing productivity for 1,200 case workers. © 2010 IBM Corporation
  • 23. Enhancing experience by predicting tourist flows Improving tourism experience, integrating with local business, enhancing predictive analysis of tourist flows © 2010 IBM Corporation
  • 24. Using information to predict crime • Rank had increased from 9th to 5th most dangerous city in the U.S. • Employed predictive analysis for officer deployment & risk management • Generated easy-to-read crime maps every four hours • Violent crime decreased 32% first year, another 40% second year Increasing efficiency in resource deployment, Drastically reducing violent crime-rates, Increasing impact of new officers © 2010 IBM Corporation
  • 25. Integrating multiple systems to streamline transport • Struggled with 5 million people on an island smaller than New York City • Developed integrated fare processing system across all public transport • Gained insight into rider usage which enabled increased route optimization • 80% reduction in “lost” revenue, 2% cost reduction, 3X capacity increase Improving transport system capacity, Optimizing routes, Streamlining service to riders, Increasing usage © 2010 IBM Corporation