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Making Great 1st Impressions
About Rapleaf
Real-Time Data on 80% of Your Emails
 You will now know your customers
 age, gender, marital status, hom e
 owner status, incom e and so m uch
                more.
Making Great 1st Impressions




Start by getting to know your customers
Who Is alex@gmail.com?

 Male


 Female
          Married Female
             w/ Kids
Why is that important?

Armed with that knowledge, your 1st
  email communication will include
  customized subject lines, relevant
 images, engaging content and best
       possible call to action.
Customized Offers
         Gender Based                                            G ender Based
            Email                                                + Marital Status
                                      Increase Engagement
                                                !

Jane,                                               John,
Tired of holiday shopping for your                  Looking for a way to show your wife just
loved ones? You deserve it:                         how much they mean to you?




                                                    Treat them to a day at ABC S S
                                                                                pa. he
Treat yourself to a day of relaxation at            deserves it. $25 o $1 purchase.
                                                                          00
ABC Spa: $25 o $1 purchase.
                     00
How do I get started?

we make it        • API
incredibly easy   • Instant Data
to access the     • Batch
data you need       Processing
to personalize
emails
Contact Info

Phil Davis
Rapleaf, CEO

Email:   phil@rapleaf.com
Twitter: @PhilDavis1966
Direct: 224.456.2300

www.rapleaf.com
www.rapleaf.com/blog

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Rapleaf presentation for Chicago AMA CRM Event

  • 1. Making Great 1st Impressions
  • 2. About Rapleaf Real-Time Data on 80% of Your Emails You will now know your customers age, gender, marital status, hom e owner status, incom e and so m uch more.
  • 3. Making Great 1st Impressions Start by getting to know your customers
  • 4.
  • 5. Who Is alex@gmail.com? Male Female Married Female w/ Kids
  • 6. Why is that important? Armed with that knowledge, your 1st email communication will include customized subject lines, relevant images, engaging content and best possible call to action.
  • 7. Customized Offers Gender Based G ender Based Email + Marital Status Increase Engagement ! Jane, John, Tired of holiday shopping for your Looking for a way to show your wife just loved ones? You deserve it: how much they mean to you? Treat them to a day at ABC S S pa. he Treat yourself to a day of relaxation at deserves it. $25 o $1 purchase. 00 ABC Spa: $25 o $1 purchase. 00
  • 8. How do I get started? we make it • API incredibly easy • Instant Data to access the • Batch data you need Processing to personalize emails
  • 9. Contact Info Phil Davis Rapleaf, CEO Email: phil@rapleaf.com Twitter: @PhilDavis1966 Direct: 224.456.2300 www.rapleaf.com www.rapleaf.com/blog