2. IN THIS DECK
MARKET OVERVIEW
AMD’S POSITION & FOCUS
2014 MOBILITY APU ROADMAP ADDITIONS
NEW FEATURES & BENEFITS
2 | 2014 AMD MOBILITY APU LINEUP ANNOUNCEMENT | NOVEMBER 2013
3. THE AMD MISSION
To be the leading designer and integrator of
innovative, tailored technology solutions
that empower people to push the
boundaries of what is possible.
3 | 2014 AMD MOBILITY APU LINEUP ANNOUNCEMENT | NOVEMBER 2013
4. THE EVOLVING CLIENT MARKET
OLD WINDOWS ECOSYSTEM
ANDROID/IOS ECOSYSTEM
THE NEW
Big screens
X86 performance focus
Work devices
CLIENT
ECOSYSTEM
Small screens
Good enough performance
Communication devices
Productivity
Content creation
Best gaming
Beautiful displays
App-based consumption
Browsing/entertainment
DT towers
Thick notebooks
Slow boot, bad battery life
Thin & light phones/tablets
Able to go virtually everywhere
Fast boot times, long battery life
4 | 2014 AMD MOBILITY APU LINEUP ANNOUNCEMENT | NOVEMBER 2013
5. AMD’S MOBILITY FOCUS
BRIDGING THE GAP BETWEEN TABLETS AND NOTEBOOKS
PERFORMANCE TABLETS
Productivity, more
immersive experiences
2-in-1s
CONVERTIBLES
NOTEBOOKS
Tablet & productivity
notebook
Full featured notebook first,
converts to touch tablet
13–15” content creation and
new compute experiences
CONSUMPTION
PRODUCTIVITY
DELIVERING SURROUND COMPUTE EXPERIENCES ACROSS FORM FACTORS
ENHANCED MEDIA
NATURAL USER INTERFACES
5 | 2014 AMD MOBILITY APU LINEUP ANNOUNCEMENT | NOVEMBER 2013
GAMING
CONTENT ANYWHERE
6. AMD’S 2013 MOBILITY LINEUP IN ACTION
SMALL SCREEN TOUCH NOTEBOOKS
TABLETS & 2-in-1s
VIZIO
11.6”
Tablet PC
MSI
W20 3M
Tablet
Toshiba
Satellite®
Click
HP
Pavilion13
x2
6 | 2014 AMD MOBILITY APU LINEUP ANNOUNCEMENT | NOVEMBER 2013
HP
Pavilion11
TouchSmart
MSI
S12T
Notebook
Acer
Aspire
V5-122P
MAINSTREAM & PERFORMANCE NOTEBOOKS
Acer
Aspire
V5-552
HP
ENVY15
TouchSmart
Samsung
ATIV Book
9 Lite
7. AMD 2013-2014 MOBILITY ROADMAP
2013
“Richland” APU
“Kaveri” APU
2-4 “Piledriver” CPU Cores
2nd Generation DX®11 GPU Cores
17W-35W
Performance
Mainstream
2014
2-4 “Steamroller” CPU Cores
GCN Graphics Compute Units
HSA Features
AMD TrueAudio
15W-35W
28nm
32nm
“Kabini” APU
2-4 “Jaguar” CPU Cores
GCN Graphics Compute Units
15W-25W
Low-Power
Essential
28nm
“Beema ” APU
2-4 “Puma” CPU Cores
GCN Graphics Compute Units
AMD Security Processor
10W-25W
28nm
SoC
SoC
“Temash” APU
2-4 “Jaguar” CPU Cores
GCN Graphics Compute Units
3W-4W SDP
Ultra-Low Power
28nm
SoC
“Mullins ” APU
2-4 “Puma”” CPU Cores
GCN Graphics Compute Units
AMD Security Processor
~2W SDP
28nm
SoC
AMD roadmaps are subject to change without notice or obligations to notify of changes. Placement of boxes intended
to represent first year of production shipments.
7 | 2014 AMD MOBILITY APU LINEUP ANNOUNCEMENT | NOVEMBER 2013
8. 2014 AMD MOBILITY ROADMAP ADDITIONS
“MULLINS”
Outstanding performance in an SOC designed
for fanless tablets, 2-in-1s, and notebooks
"Temash" 4C
“BEEMA”
More performance and the latest features for a better
experience in mainstream & entry 2-in-1S AND NOTEBOOKS
"Mullins" 4C
300%
"Kabini" 4C
250%
250%
250%
200%
200%
200%
200%
150%
150%
150%
150%
100%
100%
100%
100%
50%
50%
50%
50%
0%
0%
0%
"Beema" 4C
250%
0%
3DMark11 - Performance
Normalized
PCMark 8 - Home
Normalized
More than 2X the
performance per watt of
the previous generation1
3DMark11 - Performance
Normalized
PCMark 8 - Home
Normalized
AMD Radeon™ graphics: The world's best graphics technology that is found in all the
latest game consoles AND in PCs that deliver richer more lifelike videos, movies, photos
and the best gaming experience
AMD DockPort technology support
Microsoft 8.1 optimizations and Microsoft InstantGo2 for faster wake times and to
ensure data, such as e-mail, actively refreshes in standby
Platform security processor based on the ARM Cortex™-A5 processor featuring ARM
TrustZone® technology for enhanced data security
8 | 2014 AMD MOBILITY APU LINEUP ANNOUNCEMENT | NOVEMBER 2013
See backup for footnotes
9. AMD DOCKPORT TECHNOLOGY
ONE CONNECTION, VIRTUALLY LIMITLESS POSSIBILITIES
Use AMD DockPort to connect:
Up to four monitors*
Mouse/keyboard
External HDD
DP
HDMI
VGA
Optical drive
Printers
Virtually any other device or peripheral
that supports DP1.2 standard
Up to USB 3.0 speed*
Charging power
9 | 2014 AMD MOBILITY APU LINEUP ANNOUNCEMENT | NOVEMBER 2013
DP
HDMI
VGA
DP
HDMI
VGA
Dock
DP 1.2
USB 3.0
Powers Notebook
HDD
KBD &
Mouse
Smart
Phone
DVD/Blu-ray
* Use of 4 1920x1200 external monitors does not support simultaneous USB 3.0 speed. BPU support required.
10. AMD AND MICROSOFT COLLABORATION – WINDOWS 8.1
AMD Wireless Display
Enabling great experiences for end users with AMD Wireless Display3
built on top of Windows 8.1 support for Miracast technology
Performance
Optimizations in both Windows 8.1 as well as in the AMD driver4 to
streamline performance
Accelerated Experiences
Internet Explorer 11 includes support for WebGL™ to enable
acceleration for better online experiences when using AMD APUs
and GPUs
10 | 2014 AMD MOBILITY APU LINEUP ANNOUNCEMENT | NOVEMBER 2013
11. MICROSOFT INSTANTGO*
WITH INSTANTGO, YOUR WINDOWS DEVICE IS RESPONSIVE AND ALWAYS READY
INSTANTLY AVAILABLE
ALWAYS CURRENT
Your device wakes up the moment
you need it
Your apps and data are already up to
date when your screen lights up
Your experience can last all day with
extended battery life
Go from standby mode to "on" in
under 500 milliseconds
Maintains network connectivity*
and syncs automatically while your
device sleeps
Battery can last all-day while
working or up to 14 days in standby
mode
Allows Live Tiles, Windows Store
apps, news, and data to refresh
even when device is in standby
Designed for thin, light, and
connected devices
Get back to what you were doing in
the blink of an eye
11 | 2014 AMD MOBILITY APU LINEUP ANNOUNCEMENT | NOVEMBER 2013
* Material provided by Microsoft. Microsoft testing not independently verified by AMD. For full
details please contact Microsoft directly.
12. AMD-DESIGNED PLATFORM SECURITY PROCESSOR WITH ARM TRUSTZONE
Provides a Trusted Execution Environment (TEE)
AMD SOC
‒ Protects against software attack from open/rich OS side of
system
‒ Provides scalable environment for secure applications like user
authentication, anti-malware, content management, online
payments, etc.
Delivers two separate domains, normal and secure
TrustZone API
Secure OS in TEE
Secure Monitor
Secure Boot
12 | 2014 AMD MOBILITY APU LINEUP ANNOUNCEMENT | NOVEMBER 2013
Trusted
App
Trusted
App
Trusted
App
Secure World
Isolated
Apps
Isolated
Apps
‒ Processing data path
‒ On/off-chip memory
‒ I/O and display
Normal World
Isolated
Apps
‒ Extends across entire system
‒ Beyond simply the processor/SOC
‒ Can deliver secure
PSP (ARM Cortex-A5)
13. IN SUMMARY
THE CHANGING CLIENT MARKET CREATES A HUGE OPPORTUNITY, CENTERED AROUND
CONVERGENCE FORM-FACTORS
And AMD is uniquely
positioned to succeed
13 | 2014 AMD MOBILITY APU LINEUP ANNOUNCEMENT | NOVEMBER 2013
GRAPHICS-INTENSIVE WORKLOADS
SURROUND COMPUTING
New additions to the 2014 Mobility Roadmap
focus on delivering exceptional performance and
important features for this new era
14. Thank You
Find us online:
AMD.COM
TWITTER
FACEBOOK
G+
LINKEDIN
PINTEREST
INSTAGRAM
15. FOOTNOTES
1.
Slide 8: Testing conducted by AMD Performance Labs on optimized AMD reference systems. PC manufacturers may vary configuration yielding different results.
‒
PCMark 8 - Home score divided by TDP(W) is used to simulate productivity performance per watt; the Mullins platform (4.5W) scored 1809 while the Temash platform(8W) scored 1343. MUN-3 AMD "Larne" reference platform
system used for both APUs. Temash-based AMD A6-1450 quad-core APU with AMD Radeon™ HD 8250 Graphics, 2x2GB of DDR3-1333MHz RAM (running at 1066MHz), Windows 8.1, 13.200.11.0 - 03-Sep-2013 driver. Pre-production
engineering sample of “Mullins” quad-core APU with next generation AMD Radeon graphics (model number TBD), 2x2GB DDR3-1333MHz RAM, Windows 8.1, and unreleased reference driver.
‒
3DMark 11 score divided by TDP(W) is used to simulate graphics performance per watt; the Mullins (4.5W) platform scored 570 while the Temash (8W) platform scored 468. MUN-4 AMD "Larne" reference platform system used for
both APUs. Temash-based AMD A6-1450 quad-core APU with AMD Radeon™ HD 8250 Graphics, 2x2GB of DDR3-1333MHz RAM (running at 1066MHz), Windows 8.1, 13.200.11.0 - 03-Sep-2013 driver. Pre-production engineering
sample of “Mullins” quad-core APU with next generation AMD Radeon graphics (model number TBD), 2x2GB DDR3-1333MHz RAM, Windows 8.1, and unreleased reference driver.
‒
PCMark 8 - Home score divided by TDP(W) is used to simulate productivity performance per watt; the Beema platform (15W) scored 2312 while the Kabini platform(25W) scored 1861. BMN-3
AMD "Larne" reference
platform system used for both APUs. Kabini-based AMD A6-5200 quad-core APU with AMD Radeon™ HD 8400 Graphics, 2x2GB of DDR3-1600MHz RAM, Windows 8.1, 13.200.11.0 - 03-Sep-2013 driver. Pre-production engineering
sample of “Beema” quad-core APU with next generation AMD Radeon graphics (model number TBD), 2x2GB DDR3-1600MHz RAM, Windows 8.1, and unreleased reference driver.
‒
3DMark 11 score divided by TDP(W) is used to simulate graphics performance per watt; the Beema (15W) platform scored 823 while the Kabini (25W) platform scored 685. BMN-4 Home score divided by TDP(W) is used to simulate
productivity performance per watt; the Beema platform (15W) scored 2312 while the Kabini platform(25W) scored 1861. BMN-3 AMD "Larne" reference platform system used for both APUs. Kabini-based AMD A6-5200 quadcore APU with AMD Radeon™ HD 8400 Graphics, 2x2GB of DDR3-1600MHz RAM, Windows 8.1, 13.200.11.0 - 03-Sep-2013 driver. Pre-production engineering sample of “Beema” quad-core APU with next generation AMD Radeon
graphics (model number TBD), 2x2GB DDR3-1600MHz RAM, Windows 8.1, and unreleased reference driver.
2.
Slide 8: Material provided by Microsoft. Microsoft testing not independently verified by AMD. For full details please contact Microsoft directly.
3.
Slide 9: AMD Wireless Display technology provides the ability to wirelessly display local screen content onto a remote screen with low latency and automatic upscaling of video and graphics. AMD Wireless Display technology is enabled
on select systems with AMD APUs and requires Windows 8 and Wi-Fi certified Miracast™ receiver equipment. Confirm capabilities with system manufacturer before purchase.
4.
AMD Catalyst™ 13.11 Beta Driver for Windows® (http://support.amd.com/en-us/kb-articles/Pages/latest-catalyst-windows-beta.aspx).
15 | 2014 AMD MOBILITY APU LINEUP ANNOUNCEMENT | NOVEMBER 2013
17. CAUTIONARY STATEMENT
This Presentation contains forward-looking statements concerning Advanced Micro Devices, Inc. (“AMD” or the “Company”) including, among other things, AMD’s 2014 mobile
Accelerated Processing Unit (APU) product roadmap, AMD’s future products including strategy, the timing , availability, features and functionality of such future products, which are
made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act. Forward-looking statements are commonly identified by words such as "would," "may,"
"expects," "believes," "plans," "intends," "projects," and other terms with similar meaning. Investors are cautioned that the forward-looking statements in this presentation are based
on current beliefs, assumptions and expectations, speak only as of the date of this presentation and involve risks and uncertainties that could cause actual results to differ materially
from current expectations. Risks include the possibility that that Intel Corporation’s pricing, marketing and rebating programs, product bundling, standard setting, new product
introductions or other activities may negatively impact the Company’s plans; that the Company will require additional funding and may be unable to raise sufficient capital on favorable
terms, or at all; that customers stop buying the Company’s products or materially reduce their operations or demand for its products; that the Company may be unable to
develop, launch and ramp new products and technologies in the volumes that are required by the market at mature yields on a timely basis; that the company’s third-party foundry
suppliers will be unable to transition the Company’s products to advanced manufacturing process technologies in a timely and effective way or to manufacture the Company’s products
on a timely basis in sufficient quantities and using competitive process technologies; that the Company will be unable to obtain sufficient manufacturing capacity or components to
meet demand for its products or will not fully utilize the Company’s projected manufacturing capacity needs at GLOBALFOUNDRIES Inc. (GF) microprocessor manufacturing facilities;
that the Company’s requirements for wafers will be less than the fixed number of wafers that we agreed to purchase from GF or GF encounters problems that significantly reduce the
number of functional die the Company receives from each wafer; that the Company is unable to successfully implement its long-term business strategy; that the Company inaccurately
estimates the quantity or type of products that its customers will want in the future or will ultimately end up purchasing, resulting in excess or obsolete inventory; that the Company is
unable to manage the risks related to the use of its third-party distributors and add-in-board (AIB) partners or offer the appropriate incentives to focus them on the sale of the
Company’s products; that the Company may be unable to maintain the level of investment in research and development that is required to remain competitive; that there may be
unexpected variations in market growth and demand for the Company’s products and technologies in light of the product mix that it may have available at any particular time; that
global business and economic conditions, including consumer PC market conditions, will not improve or will worsen; and the effect of political or economic instability, domestically or
internationally, on our sales or supply chain. Investors are urged to review in detail the risks and uncertainties in the Company's Securities and Exchange Commission filings, including
but not limited to the Quarterly Report on Form 10-Q for the quarter ended September 28, 2013.
17 | 2014 AMD MOBILITY APU LINEUP ANNOUNCEMENT | NOVEMBER 2013
Notas del editor
The real change this industry has gone through in the last 3 years is quite startling in fact. USER LIFESTYLE CHANGES: touch, mobile lifestyle, always-on/always connected (the disappearance of downtime) – social media and casual gaming, on-the-go content capture(creation)/manipulation/sharing
On this slide, you should inform the customer that…The amazing graphics IP that does so much will be available in the mobile devices driving much of today’s interest and volume in the retail market.AMD is committed to ensuring the best visual experience on these form factorsAMD’s strategy is focused on being #1 in new client devices, taking the best of smart phone / tablets devices and the best of traditional PC devices and the best form consoles, to offer unique and differentiated solutions for new client devices available from a broad range of OEMs. For these form factors, AMD delivers the world’s best visual capabilities and an uncompromised Window 8 / 8.1 experience.
Configuration:AMD "Larne" reference platform system with the Mullins quad-core APU, as well as the Temash-based AMD A6-1450 quad-core APU with AMD Radeon™ HD 8250 Graphics, 2x2GB of DDR3-1333MHz RAM (running at 1066MHz for the A6-1450), Windows 8 and the unreleased reference driver for Mullins, the 13.200.11.0 - 03-Sep-2013 driver for the A6-1450. AMD "Larne" reference platform system with the Beema quad-core APU, as well as the Kabini-based AMD A6-5200 quad-core APU with AMD Radeon™ HD 8400 Graphics, 2x2GB of DDR3-1600MHz RAM, Windows 8 and the unreleased reference driver for Beema, the 13.200.11.0 - 03-Sep-2013 driver for the A6-5200.
The new low-power APUs join the previously disclosed, high-performance notebook APU, “Kaveri”, in AMD’s 2014 mobile line-up.
AMD Wireless DisplayArchitectural definition of Windows 8.1 support for Miracast technology and implementation to enable AMD Wireless Display across a broad range of AMD-based PCsEcosystem support to enable solid inoperability and performance backed by recommendations, support tools and test cases available from both AMD and MicrosoftAMD low latency support enablement designed to provide a responsive user experience even when interacting with performance hungry, graphically intense applications such as in high end gamesPerformanceWe are seeing an overall uplift in performance on the same hardware when going from Windows 8 to Windows 8.1 with our new driver as result of our optimization work with MicrosoftOverall we are seeing solid performance across our product stack versus competitive products
Trends driving the need for higher security standards: mobility, cloud computing, consumerization of IT, advanced persistent threatsTo address this growing need, AMD is a part of an open-source community of companies dedicated to making the computing environment more secureAMD has licensed ARM Cortex-A5 technology to design a PSP with ARM TrustZone technology; Beema and Mullins will be the first client products to implement this solutionThe PSP is an AMD-designed component that resides on the SoCAmong other things, it:Identifies different data types and funnels them through the correct “side” of the processor – normal (GPU/CPU) vs secure (Cortex-A5)Is the first thing to boot when the system is turned on and cycles through a variety of actions to ensure the environment is secureWorks with 3rd party components – fingerprint readers, webcams, etc. – to ensure hardware security