18. STILL... SHE FELT, SHE IS NOT DOING
SOMETHING VERY CONSTRUCTIVE.
THE IDEA OF A WOMAN FROM A WELL-
TO-DO FAMILY 'WORKING' WAS
UNHEARD OF.
SO ,WHAT MORE COULD SHE DO?
23. WITH THE SUPPORT OF
HER FRIENDS, USING A
HAND-CHURNER SHE
STARTED MAKING
DIFFERENT KINDS OF ICE
CREAM AND PUTTING UP
STALLS AT LOCAL FETES
AND FUNFAIRS.
24. HER FIRST STALL WAS RIGHT NEXT TO KWALITY BUT
DESPITE OF SUCH A BIG NAME THERE WAS SUCH A
CROWD AT HER STALL THAT EVEN THE KWALITY
MANAGER CAME OVER TO TASTE HER ICE CREAM!
25. WITH CATERING OFFERS COMING TO HER ,IT
FINALLY BECAME A BUSINESS WITH A SMALL
INVESTMENT OF 300 RUPEES.
RAJNI WORKED WITH HEART AND SOUL, BUT
ENDED UP SELLING BELOW COST PRICE, AND
INCURRED A LOSS.
26. THAT'S WHEN HER HUSBAND
DHARAMVIR STEPPED IN WITH THE
RIGHT ADVICE OF
COMMERCIALIZING THE BUSINESS.
27. THUS IN 1978, WITH AN INVESTMENT OF RS. 20,000, RAJNI SET UP
A SMALL ICE-CREAM MANUFACTURING UNIT IN THE BACKYARD OF
THE HOUSE.
CREMICA WAS BORN.
28. DURING 1990’S DUE TO TERRORISM,
BECTOR’S 107 YEAR OLD FAMILY BUSINESS
GOT AFFECTED.
THERE WAS AN ATTEMPT TO KIDNAP HER
ELDEST SON AJAY.
29. BUT SHE FOUGHT
BACK WITH
BRAVERY AND GREW
CREMICA TO TURN
IT TO THEIR MAJOR
BUSINESS.
30. WITH THE
INVOLVEMENT OF HER
HUSBAND AND 3 SONS,
THE PASSION-LED
BUSINESS STARTED BY
RAJNI TURNED
AMBITIOUS AND
PROFESSIONAL.
31. THIS IS HOW THE PRESENT DAY CREMICA WAS
SHAPED