Darragh Doyle's presentation 10 THING I HATE ABOUT YOUr online activity at The Business of Fun conference 2011

3. TEN THINGS
I HATE
ABOUT YOU

4. TEN THINGS
I HATE
ABOUT YOUR ACTIVITY ONLINE

6. FEATURING PICTURES
OF SQUEE

7. FEATURING PICTURES
OF SQUEE
(and naked pictures of me)

8. 4

9. 5

11. 7

12. 8

13. 9

14. 9

15. 9

16. 9

17. 9

18. 9

19. 9

20. 9

21. 9

22. 9

23. 9

24. 9

25. 9

26. 9

27. 9

28. 9

29. 9

30. 9

31. 9

32. 9

33. 9

34. 9

35. 9

36. 9

37. 9

38. 9

39. 10

40. 10

42. 12

43. 13

44. 14

45. 15

46. 16

47. 17

48. 18

49. 19

50. 20

54. slide of yay

57. 27

59. Everyone makes mistakes

60. Everyone makes mistakes
and that’s okay

64. People go online
looking for
information
32

65. Success is getting what
you want. Happiness is
liking what you get.
- H. Jackson Brown, Jr.
33

66. 34

78. UNDERSTANDING USERS

79. UNDERSTANDING USERS
UNDERSTANDING
CUSTOMERS

82. 48

83. 49

84. 50

85. 50

86. 50

87. 50

88. 50

89. 50

91. 52

92. 53

93. 54

94. 55

95. 56

97. 58

99. WARNING:
VIEWER DISCRETION REQUIRED
(MAY CAUSE ADVERSE REACTIONS)

100. WARNING:
VIEWER DISCRETION REQUIRED
(MAY CAUSE ADVERSE REACTIONS)

103. 64

108. Facebook to twitter to
Facebook

115. Learnings
• Use Twitter for your Twitter audience
• Use Facebook for your Facebook audience
• Keep it short
• Make it work

116. YOUR WEBSITE!

121. A couple of things
• DON’T HAVE A FLASH WEBSITE
• HOW DOES IT LOOK ON MOBILE?
• HAVE YOUR PROGRAMME UP THERE
• HAVE YOUR CONTACT DETAILS
• HAVE YOUR TWITTER AND FACEBOOK
• ALL THE INFORMATION I NEED PLEASE

123. You’re making stupid
decisions

128. WEB DESIGNER
WEB PROGRAMMER
HOSTING
LEGAL ADVICE
PHOTOGRAPHER
PR PERSON/MARKETING
BUDGET

129. WEB DESIGNER
TIME
WEB PROGRAMMER
HOSTING
LEGAL ADVICE
PHOTOGRAPHER
PR PERSON/MARKETING
BUDGET

130. WEB DESIGNER
TIME
WEB PROGRAMMER
HOSTING
ENERGY
LEGAL ADVICE
PHOTOGRAPHER
PR PERSON/MARKETING
BUDGET

131. WEB DESIGNER
TIME
WEB PROGRAMMER
HOSTING
ENERGY
LEGAL ADVICE
PHOTOGRAPHER HELP
PR PERSON/MARKETING
BUDGET

132. WEB DESIGNER
TIME
WEB PROGRAMMER
HOSTING
ENERGY
LEGAL ADVICE
PHOTOGRAPHER HELP
PR PERSON/MARKETING
BUDGET
SUPPORT

133. • WHAT TIME IS IT?
• WHERE IS IT?
• HOW MUCH DOES IT COST?
• WHAT WILL BE THERE?
• CAN I BRING MY DOG/
GRANDMOTHER/BUGGY
• I HAVE ANOTHER QUESTION

138. 95

139. YOU THINK I
SHOULD CARE

142. 99

143. • UPDATE WHEN YOU HAVE SOMETHING
GOOD TO TELL ME
• ANSWER ANY QUESTIONS
• DELETE THE SPAM
• BE FUNNY AND SHARE IT

145. You forget you’re talking
to a person

149. Some people stand in the darkness,
afraid to step into the light.
Some people need to have somebody
when the edge of surrender’s in sight.

150. • BLOG POST
• COMPETITION
• FACEBOOK PAGE
• TWEET
• ALL THE INFO I WILL NEED
• FOLLOW UP - HOW DID IT GO?

151. H̶o̶w̶ ̶t̶o̶ ̶w̶o̶r̶k̶ ̶w̶i̶t̶h̶ ̶b̶l̶o̶g̶g̶e̶r̶s̶
How to work with me
1. Why on earth do you want a blogger?
No. Seriously. What can a blogger bring to this campaign?
Google ranking? Awareness? Kudos?
2. Am I the right blogger?
Have I blogged before about the stuff? Do I have a wide
readership? Will I reflect your company/brand well? Will I
work with you on what you’re trying to achieve?
3. Do you know me? Do you read my blog?
Are we connected on Twitter? On LinkedIn? How have
you heard of me? Do you know any of my posts?

152. H̶o̶w̶ ̶t̶o̶ ̶w̶o̶r̶k̶ ̶w̶i̶t̶h̶ ̶b̶l̶o̶g̶g̶e̶r̶s̶
How to work with me
4. Drop me an email with who you are and what you want
from me.
Images, PDFs, deadlines, desired coverage, prizes.
5. Do not send me the same stuff you send others.
Seriously, what would be the point?
6. You can do as much good as I can.
Tweet, blog, facebook the link. Tell people about it.
7. Appreciate it. Be grateful.
Remember, I’m helping you do your job.

153. How not to work with me
1. Send me the same stuff as everyone else.
2. Demand or expect enthusiasm or coverage
3. Send me stuff the day before the event
4. Send me one email and then nothing else.
5. Give my details to anyone else
6. Expect me to say ONLY nice things
7. Expect positive results except for appearance
8. Expect it done (sometimes I’m busy)
9. Forget to say thanks or give feedback
10. Forget to keep in touch!

156. You overcomplicate
things

157. 114

158. I ask people what they want
and I try to give them that

159. 116

160. 117

161. 118

162. Tips for engagement
• Social media is a conversation
• Be active and responsive
• Be personal and authentic
• Encourage sharing
• Make social media an organisation-wide
activity
• Love what you do

163. 120

164. 121

165. 122

166. 123

167. 124

168. 125

170. 127

173. 130

174. YOU DON’T ASK

175. 132

176. BE POSITIVE

186. Top 10 things
• SAY THANK YOU
• SEE THE VALUE IN EXCLUSIVE
• LOOK FOR THE OPPORTUNITIES
• REMIND ME
• DON’T POST TWITTER TO FACEBOOK
• DON’T OVERCOMPLICATE YOUR
WEBSITE

187. Top 10 things
• HAVE YOUR MATERIALS READY
• SEEK OUT PEOPLE TO TALK TO (ASK)
• DON’T SPEND YOUR MONEY STUPIDLY
• HAVE FUN WITH IT