2. Wireless Data Dream
ACCELERATING THE ADOPTION OF MOBILE DATA 2
proprietary & confidential
3. Installed Base of Monitor and Nomadic use Devices
Standard QoE ADSL
2.5G
2.75G
3G
HDSPA
ADSL
0 100 200 300 400 500 600 700 800
ACCELERATING THE ADOPTION OF MOBILE DATA 3
proprietary & confidential
4. Installed Base of Monitor and Nomadic use Devices
Millions
1600
1400
WAP 1.x
1200
WAP 2.x XHTML
1000
Handsets with WAP (total)
800
Notebook PCs (total)
600
400 Notebook PCs
w/WLAN (total)
200
0
2004
2005
2006
2007
2008
2001
2002
2003
ACCELERATING THE ADOPTION OF MOBILE DATA 4
proprietary & confidential
5. Variety of content types and devices
Walled garden Branded
Portal
Open Internet
Department Store Intranet
Branded portal
ACCELERATING THE ADOPTION OF MOBILE DATA 5
proprietary & confidential
6. Mobile Data User Experience
ACCELERATING THE ADOPTION OF MOBILE DATA 6
proprietary & confidential
7. Multiple operators
MNVOs
Fixed line services
WiFi/WiMax
Handset manufacturers
ACCELERATING THE ADOPTION OF MOBILE DATA 7
proprietary & confidential
9. Speed is the killer application
ACCELERATING THE ADOPTION OF MOBILE DATA 9
proprietary & confidential
10. Demo Flow
Mobile Network Public Internet Flash Networks
(Amsterdam)
No
n-O
pti
mi
ze
d Hosted
3G
ed
Optimiz
NettGain
MAESTRO
ACCELERATING THE ADOPTION OF MOBILE DATA 10
proprietary & confidential
11. Demo
ACCELERATING THE ADOPTION OF MOBILE DATA 11
proprietary & confidential
12. All Devices, All Content
ACCELERATING THE ADOPTION OF MOBILE DATA 12
proprietary & confidential
13. Speed Challenges
Protocol side
TCP transport: chatty
Not optimized for cellular networks
Application side
HTTP application: chatty
Complexity of calling an application
Content side
Composition of web pages
Inefficient object handling
Redundant content
ACCELERATING THE ADOPTION OF MOBILE DATA 13
proprietary & confidential
14. Chatty Protocols
WAP
Server/GW
N
2
1
3
j. #
j. #
j. #
j. #
t
ues
Ob
Ob
Ob
Ob
Ob
Ob
Ob
xH
Ob
R eq
j.
j. #
j. #
j. #
TM
t
t
t
t
Ge
Ge
#3
Ge
Ge
L
2
1
N
Browser
0 T
Multipart Gateway
WAP
Server/GW
Mu
ue s t
ltip
a
Re q
rt P
ag e
Browser
0 T
ACCELERATING THE ADOPTION OF MOBILE DATA 14
proprietary & confidential
15. Acceleration Factors
Orange SFR Vodafone T-Mobile Vivo
ACCELERATING THE ADOPTION OF MOBILE DATA 15
proprietary & confidential
16. NettGain™ - Maximising Profitability
Enterprise
2.5G – 3G -WLAN File Server
Intranet Exchange Server
Content Providers
Video
NettGain Games
Mobile Internet
Carrier
Public Sites
ACCELERATING THE ADOPTION OF MOBILE DATA 16
proprietary & confidential
17. Benefits
Increased data usage
Improved user satisfaction
Enhanced network utilization
Enabling of new business
models, such as ISP over
cellular
ACCELERATING THE ADOPTION OF MOBILE DATA 17
proprietary & confidential
18. Additional Features
Accelerated browsing and
email access
Session continuity
Consistent user experience
User configuration
of quality vs. speed
Header enrichment
Transparency to billing
systems
ACCELERATING THE ADOPTION OF MOBILE DATA 18
proprietary & confidential
19. Flash Networks
DE UK AT
NL SK IL
IT
CZ
ACCELERATING THE ADOPTION OF MOBILE DATA 19
proprietary & confidential
20. Leaders in customer responsiveness
Professional Partnership
ACCELERATING THE ADOPTION OF MOBILE DATA 20
proprietary & confidential
21. What is Optimization
From the Flash demo
ACCELERATING THE ADOPTION OF MOBILE DATA 21
proprietary & confidential
22. Thank You
proprietary & confidential
ACCELERATING THE ADOPTION OF MOBILE DATA
