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Nov 2020
API
From project to reality, lets exploreAPI
uses cases from various industries
IBM
API-led Innovation
accelerates the delivery of
new business models
and superior client experiences
Speed
is of the
essence
IBM Cloud / May 2019 / © 2019 IBM Corporation
IBM Cloud Integration | 2020 | © IBM | IBM Confidential 4
Fail
fast
IBM Cloud / May 2019 / © 2019 IBM Corporation
Key API Industry Usecases
Securely expose
systems of record
apps and data to
Mobile, Web, IoT, &
cloud apps
Speed application
development and
ongoing app evolution
via a library of
reusable APIs
Publish APIs to
expand brand reach
and tap into broad
developer & partner
ecosystems to drive
innovation
Enable new business
channels by
monetizing data &
algorithms
IBM Cloud Integration | 2020 | © IBM | IBM Confidential 7
Businesses whoaccelerated their innovationand transformation journey
API business hub
Implementing a business hub as
part of their digitalization
strategy, in effect deploying an
enterprise wideAPI
management solution allowing
each division to build x-LoB API
portals for theirdevelopers as
well as their clients and partners
Give their franchises the
tools to have a more
entrepreneurial mindset
Supermarket chain builtAPIs to
allow its franchises to access
data to build their own services
Open Banking
Deployed their PSD2 APIs ahead
of the deadline imposed by the
European Union and started
deploy additional applications
further transforming their
business (payment initiative,
availability of funds, account
information services…)
Improve customer
satisfaction and grow
revenue
Accelerate on-boarding of new
clients from a few days to a few
mins. Accelerate integration
with partners
cut time to onboard clients by
days
Marketplace
Banking
Open API
Banking
PSD2 The bank is a product
factory (producer of
APIs) that provides financial
products to other members
of the ecosystem who own
the relationship with the
customer and distribute
these products.
The bank provides the
banking license and the
ability to hold funds.
OFFERING
BBVA’s Banking as a Service solution allows companies to connect into a core
digital banking platform, through which they can access APIs including the Move
Money, Identity Verification, Account Origination, and Card Issuance , etc.
BBVA API_Market was the creation of an online process with an ‘API first’ vision,
leading to a friendly developer experience
ECOSYSTEM ALLIANCE
BBVA and Uber, leaders in their respective markets in Mexico, announced their
alliance, which sees BBVA launching an entirely new financial experience by
making its services available in a third party platform for the benefit of Uber driver
and delivery partners and their families.
Through the Uber application, Uber’s driver and
delivery partners – as well as their families – can
quickly and easily create a digital account linked to
the international ‘Driver Partner Debit Card,’ directly
receiving their earnings in a matter of minutes.
BBVA’s Banking-as-a-Service
Unbundled
Banking
Integrated
Banking
10
IBM Cloud Integration | 2020 | © IBM | IBM Confidential 13
A fine
balance
IBM Cloud / May 2019 / © 2019 IBM Corporation
Speed
to market
Center
of
excellence
Consistency
Reuse
Control
5Levels of maturity
IBM Cloud / May 2019 / © 2019 IBM Corporation
To a full
blown
CoE
IBM Cloud / May 2019 / © 2019 IBM Corporation
IDC
By 2023, 70% of CIOs will primarily look at APIs as
means to achieve “agile connectivity” in delivering
and innovative digital solutions.
(IDC future scape)
18

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apidays LIVE Paris - From project to reality, let's explore some of the most representative API use cases from various industries by Emmanuel Treny

  • 1. Nov 2020 API From project to reality, lets exploreAPI uses cases from various industries IBM
  • 2. API-led Innovation accelerates the delivery of new business models and superior client experiences
  • 3. Speed is of the essence IBM Cloud / May 2019 / © 2019 IBM Corporation
  • 4. IBM Cloud Integration | 2020 | © IBM | IBM Confidential 4
  • 5. Fail fast IBM Cloud / May 2019 / © 2019 IBM Corporation
  • 6. Key API Industry Usecases Securely expose systems of record apps and data to Mobile, Web, IoT, & cloud apps Speed application development and ongoing app evolution via a library of reusable APIs Publish APIs to expand brand reach and tap into broad developer & partner ecosystems to drive innovation Enable new business channels by monetizing data & algorithms
  • 7. IBM Cloud Integration | 2020 | © IBM | IBM Confidential 7 Businesses whoaccelerated their innovationand transformation journey API business hub Implementing a business hub as part of their digitalization strategy, in effect deploying an enterprise wideAPI management solution allowing each division to build x-LoB API portals for theirdevelopers as well as their clients and partners Give their franchises the tools to have a more entrepreneurial mindset Supermarket chain builtAPIs to allow its franchises to access data to build their own services Open Banking Deployed their PSD2 APIs ahead of the deadline imposed by the European Union and started deploy additional applications further transforming their business (payment initiative, availability of funds, account information services…) Improve customer satisfaction and grow revenue Accelerate on-boarding of new clients from a few days to a few mins. Accelerate integration with partners cut time to onboard clients by days
  • 8.
  • 9.
  • 10. Marketplace Banking Open API Banking PSD2 The bank is a product factory (producer of APIs) that provides financial products to other members of the ecosystem who own the relationship with the customer and distribute these products. The bank provides the banking license and the ability to hold funds. OFFERING BBVA’s Banking as a Service solution allows companies to connect into a core digital banking platform, through which they can access APIs including the Move Money, Identity Verification, Account Origination, and Card Issuance , etc. BBVA API_Market was the creation of an online process with an ‘API first’ vision, leading to a friendly developer experience ECOSYSTEM ALLIANCE BBVA and Uber, leaders in their respective markets in Mexico, announced their alliance, which sees BBVA launching an entirely new financial experience by making its services available in a third party platform for the benefit of Uber driver and delivery partners and their families. Through the Uber application, Uber’s driver and delivery partners – as well as their families – can quickly and easily create a digital account linked to the international ‘Driver Partner Debit Card,’ directly receiving their earnings in a matter of minutes. BBVA’s Banking-as-a-Service Unbundled Banking Integrated Banking 10
  • 11.
  • 12.
  • 13. IBM Cloud Integration | 2020 | © IBM | IBM Confidential 13
  • 14. A fine balance IBM Cloud / May 2019 / © 2019 IBM Corporation Speed to market Center of excellence Consistency Reuse Control
  • 15. 5Levels of maturity IBM Cloud / May 2019 / © 2019 IBM Corporation
  • 16. To a full blown CoE IBM Cloud / May 2019 / © 2019 IBM Corporation
  • 17. IDC By 2023, 70% of CIOs will primarily look at APIs as means to achieve “agile connectivity” in delivering and innovative digital solutions. (IDC future scape)
  • 18. 18

Notas del editor

  1. The past 5 years have clearly demonstrated that indeed, APIs were the fuel of business transformation. And it is not at an API conference that I am going to say the opposite ! It is the glue between all the innovations that create data, uses data, analyze data. API is the conduit for bringing all this together and making sure your new application can deliver value to your clients by delivering a superior client experience or simply by delivering new business models
  2. Of course we haven’t waited for APIs to bring data to applications, to deliver near real time data to an application, or even innovate. What is new now is that new needs emerge everyday, and since the smart phone revolution every user expects unparallel service at the palm of his hand. The key is therefore not so much to be able to bring data and application together, but it is to be able to do it fast – to respond to a business need – and to be able to do it over and over again. Being agile !
  3. But it is tough these days. We never produced so much data in the history of mankind, and all this data have never been so fragmented and unstructured. We are therefore facing a double issue : the need to be agile to provide data to new business needs, and to do this where it has never been so challenging to bring all these applications together.
  4. What you need is to be agile, and make sure you build what your client need. The what ? It is the data required to fuel your business idea. Your client ? Your client is the developer who is building the application that will transform your business idea/need into reality. The only way to bring together those 2 imperatives of speed and pertinence, is to iterate. It is essential to consider your API as a product that you are going to put to market, advertise, socialize, monitor and release new versions based on usage and feedback.
  5. As you can guess now, the use cases are endless. Nevertheless we can easily group them in 4 categories, from the simpler to the most transformative ones.
  6. Lets do now some window shopping. Because indeed the best way to find out about APIs is to go to the developer portals and understand what is available. One interesting item developed by EDP is the communities they built around their APIs, facilitating communication between developers, feedback on the APIs, mutual help and so on.