apidays LIVE Singapore - Connected Development Why you need a Developer Relations team for your API Anna Tsolakou, Developer Advocate at Amadeus

1. Why you need a Developer
Relations team for your API
Anna Tsolakou
APIdays Singapore
19 August 2020

2. Anna Tsolakou
Developer Advocate at
Amadeus for Developers
AnnaTsolakou
tsolakoua
2

3. Market Today
3
Many quality
APIs per industry
Great technology
& services
Many more
expectations
Developer tools,
tutorials, community
How to succeed?
This is where the DevRel
team fits

4. What is a Developer Relations Team
4
You’ve heard about
_Developer Evangelists
_Developer Advocates
_Technical Ambassadors
_Technical Writer
A lot of debate
Who really belongs to
DevRel?
Truth is it’s all DevRel
Diversity with
different skills &
tech backgrounds

5. The DevRel team is all about
5
Understanding
developers
How they feel about
your product?
----
What they build and
how to succeed
Filling the gap
API <> developers
Raises customer voice
internally
----
The public face of your
API
Wearing
different hats
Involved in many
different tasks
----
Adapt quickly to
changes

6. Why DevRel team
6
Developer experience
Awareness, adoption & engagement
Developer community
Integrate easily & efficiently the APIs
Build an attractive product roadmap
Feedback process
1
2
3

7. 1. Developer Experience
SDKs
Documentation & Guides
Demo apps
Customer support

8. SDK
8
Developers expect
_Reduced technical complexity
_API access in their own environment
_Simple Authorization
_Error handling
What are software development kits
(SDKs)
Developer libraries containing the tools and
documentation to build applications for a
specific programming environment.

9. SDKs
Experiment with a senior developer
9

10. Documentation & Guides
10
Documentation
_API reference & overview
_Consistency & clarity
_Room for improvement
#Your customers
Wide variety of
experience and
industry knowledge
Guides
_Functional & tech guides
_Video tutorials
_Educational content

11. Since DevRel started growing
11

12. Demo apps
12
WHY
_Inspire & give ideas
_Reduce onboarding
_Promote APIs
HOW
_Think of a use case
_Include new APIs
_Publish the code
FOR WHO
_Early stage startups
_Potential customers
_Hackathons & students

13. Demo apps built
13
How safe is the location of my hotel
and what attractions can I visit?
AI-powered flight search

14. Technical & functional
DevRel expertise in APIs and
industry
Feedback source
Collecting market trends
Customer ideas &
struggles
Multiple channels
Not only support email, but
GitHub, Twitter,
Stack Overflow +
14
Customer
Support
API health monitoring
Identify bugs before users

15. 2. Developer Community
Engagement
2019 metrics
Online developer community

16. Hackathons
Awareness
Diverse user profiles
Great source of feedback
Conferences & meetups
Knowledge sharing
Leads to networking and
feedback collection
Online developer
community
Single place for all users
Support & networking
Embrace Open-source
More active users, trust and
contributions
16
Engage with the
community
Online
Online Online
OnlineOffline Offline

17. 21
Conferences & events
Out of
6
Hackathons
2
Organised by us
17
Talks on Stage
6k+
Audience reached
17
Only in 2019

18. Online Developer Community
Activities
_Support hours
_Networking hours
_Tech news sharing
Since the 1st week
_Many interactions
_1 SDK contributor
_1 OS project
_1 blog article
18

19. 3. Feedback
Collect Feedback
Share Feedback

20. Customer support
channels
Emails, Twitter, GitHub,
Stackoverflow, Linkedin
Events
Hackathons, Conferences,
Local meetups
Survey
For specific feedback
Online developer
community
20
Collect
Feedback

21. Share Feedback
21
_Invest in a tool to
consolidate feedback
_Add feedback & user
_Share with internal teams
_Prioritise feedback
_Get back to user when a
feedback is implemented

22. We talked about
SDKs
Docs & guides
Demo apps
Customer
support
Hackathons
& events
Online dev
community
Share
& collect
22
Developer Experience Feedback
Developer Community

23. Happy community
Developers who love your
product and talk about it
Reduce onboarding
Successful customers
Their success is your success
Big player in the
market
23
Payoff based in
our experience

24. Does anyone have any questions?
https://twitter.com/AnnaTsolakou
developers.amadeus.com
24
Thank you