apidays London 2022 - The Path from Open Banking to Embedded Finance October 26 & 27, 2022 Creating a high performing API Product Team Ryan Clifford, API Product Lead at Fiserv ------ Check out our conferences at https://www.apidays.global/ Do you want to sponsor or talk at one of our conferences? https://apidays.typeform.com/to/ILJeAaV8 Learn more on APIscene, the global media made by the community for the community: https://www.apiscene.io Explore the API ecosystem with the API Landscape: https://apilandscape.apiscene.io/ Deep dive into the API industry with our reports: https://www.apidays.global/industry-reports/ Subscribe to our global newsletter: https://apidays.typeform.com/to/i1MPEW

1. 1 © 2022 Fiserv, Inc. or its affiliates. | FISERV PUBLIC
Recognized by Fast Company
World’s Most Innovative Companies 2022
Crea%ng a high performing API product team
h"ps://fiserv.dev/
October 2022

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3. 2 © 2022 Fiserv, Inc. or its affiliates. | FISERV PUBLIC
Recognized by Fast Company
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About me
Ryan Clifford
API Product Lead @ Fiserv
Visit our developer pla/orm at fiserv.dev

4. 3 © 2022 Fiserv, Inc. or its affiliates. | FISERV PUBLIC
Recognized by Fast Company
World’s Most Innovative Companies 2022
We are one of the largest merchant acquirers globally enabling payment
processing for instore and online payments
Nearly 6M
merchants
Nearly 10k
FI clients
Over 12k
transacBons per
second

5. 4 © 2022 Fiserv, Inc. or its affiliates. | FISERV PUBLIC
Recognized by Fast Company
World’s Most Innova6ve Companies 2022
Let’s start with a story…

6. 5 © 2022 Fiserv, Inc. or its affiliates. | FISERV PUBLIC
Recognized by Fast Company
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👏 Lots of clients using our technology
😕 But limited and inconsistent APIs
😭 And lacked a developer experience
At the beginning we had:

7. 6 © 2022 Fiserv, Inc. or its affiliates. | FISERV PUBLIC
Recognized by Fast Company
World’s Most Innova6ve Companies 2022
👏 SBll lots of clients using our technology
💪 But using our excellent APIs
🥳 With a vastly enhanced developer experience
Now we have:

8. 7 © 2022 Fiserv, Inc. or its affiliates. | FISERV PUBLIC
Recognized by Fast Company
World’s Most Innovative Companies 2022
⛓ Complete exposure of our value chain via API +
🌟 New developer experiences to come (some in beta)
📈 Scale the API-first mindset to the organisaBon
What’s next:

9. 8 © 2022 Fiserv, Inc. or its affiliates. | FISERV PUBLIC
Recognized by Fast Company
World’s Most Innova6ve Companies 2022
Let me explain that journey but with an art
metaphor…

10. 9 © 2022 Fiserv, Inc. or its affiliates. | FISERV PUBLIC
Recognized by Fast Company
World’s Most Innovative Companies 2022
At the beginning we had…
The subject aka
the intended
API
Each domains interpreta%on of the API

11. 10 © 2022 Fiserv, Inc. or its affiliates. | FISERV PUBLIC
Recognized by Fast Company
World’s Most Innova6ve Companies 2022
Then we introduced some standards…
The subject aka
the intended
API standards
Each domains started to get be@er, but API
behaviours s%ll varied

12. 11 © 2022 Fiserv, Inc. or its affiliates. | FISERV PUBLIC
Recognized by Fast Company
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So, we created a central API product team…
The API
standards
Linking central API PMs with domains it
started to feel like the same ar%st is doing all
the APIs – consistency in style and behaviour

13. 12 © 2022 Fiserv, Inc. or its affiliates. | FISERV PUBLIC
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Next is scaling…
Paint by numbers + tutorial + instructor

14. 13 © 2022 Fiserv, Inc. or its affiliates. | FISERV PUBLIC
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10 acBonable takeaways to implement
Design Building Launching Lifecycle Mgmt

15. 14 © 2022 Fiserv, Inc. or its affiliates. | FISERV PUBLIC
Recognized by Fast Company
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Design Building Launching Lifecycle Mgmt
1. Early and continued client validation at the design
stage and beyond – both OAS and UI

16. 15 © 2022 Fiserv, Inc. or its affiliates. | FISERV PUBLIC
Recognized by Fast Company
World’s Most Innova6ve Companies 2022
Design Building Launching Lifecycle Mgmt
2. API design roasts reviews with the team

17. 16 © 2022 Fiserv, Inc. or its affiliates. | FISERV PUBLIC
Recognized by Fast Company
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Design Building Launching Lifecycle Mgmt
3. Design-first approach – holisBc consistency in OAS
maXers

18. 17 © 2022 Fiserv, Inc. or its affiliates. | FISERV PUBLIC
Recognized by Fast Company
World’s Most Innova6ve Companies 2022
Design Building Launching Lifecycle Mgmt
4. CreaBve and pragmaBc ways to deliver sandbox
experiences

19. 18 © 2022 Fiserv, Inc. or its affiliates. | FISERV PUBLIC
Recognized by Fast Company
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Design Building Launching Lifecycle Mgmt
5. Shared flows and great OAS to uBlise code generators
and policies like OAS validaBon in our gateway

20. 19 © 2022 Fiserv, Inc. or its affiliates. | FISERV PUBLIC
Recognized by Fast Company
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Design Building Launching Lifecycle Mgmt
6. Bring personality to the API product!

21. 20 © 2022 Fiserv, Inc. or its affiliates. | FISERV PUBLIC
Recognized by Fast Company
World’s Most Innova6ve Companies 2022
Design Building Launching Lifecycle Mgmt
7. Treat your API like a product in its own right!
• Try it out feature
• Demos
• Continuous feedback
• Collateral beyond documentation
– articles, videos, inspiration
• Sales enablement
• Postman collection

22. 21 © 2022 Fiserv, Inc. or its affiliates. | FISERV PUBLIC
Recognized by Fast Company
World’s Most Innova6ve Companies 2022
Design Building Launching Lifecycle Mgmt
8. ConBnued and proacBve quality checks

23. 22 © 2022 Fiserv, Inc. or its affiliates. | FISERV PUBLIC
Recognized by Fast Company
World’s Most Innova6ve Companies 2022
Design Building Launching Lifecycle Mgmt
9. Quarterly team focus weeks

24. 23 © 2022 Fiserv, Inc. or its affiliates. | FISERV PUBLIC
Recognized by Fast Company
World’s Most Innova6ve Companies 2022
Design Building Launching Lifecycle Mgmt
10. Team culture
• A strong aspira<on vision 🚀
• Proac<ve development and support plans
• Doing the right things for individuals – pushing and figh<ng policies
• Feedback is open!
• Work/life balance – everyone either has a new-born 👶 or 🐶
• Do fun things!
• Everyone has the right exposure to the right people
• Lots of communica<on 🗣
• Flexibility 🧘
• My cheekiness, sarcasm and of course my 80’s music and film references 🎵

25. 24 © 2022 Fiserv, Inc. or its affiliates. | FISERV PUBLIC
Recognized by Fast Company
World’s Most Innovative Companies 2022

26. 25 © 2022 Fiserv, Inc. or its affiliates. | FISERV PUBLIC
Recognized by Fast Company
World’s Most Innova6ve Companies 2022
Bonus: hide easter eggs all over your
developer placorm and APIs

27. 26 © 2022 Fiserv, Inc. or its affiliates. | FISERV PUBLIC
Recognized by Fast Company
World’s Most Innovative Companies 2022

28. 27 © 2022 Fiserv, Inc. or its affiliates. | FISERV PUBLIC
Recognized by Fast Company
World’s Most Innova6ve Companies 2022
Ma@ Forrest
Designing high-value data models with an
API-first mindset
12:05pm in the Lower River Room

29. 28 © 2022 Fiserv, Inc. or its affiliates. | FISERV PUBLIC
Recognized by Fast Company
World’s Most Innovative Companies 2022
Thank you!
h4ps://www.linkedin.com/in/ryanjamesclifford/
ryanjames.clifford@fiserv.com Scan to connect