INTERFACE by apidays Building a developer program in a large corporation from the ground up Fran Romero, Head of Open Innovation Programs at Amadeus

1. Building a developer
program in a large
corporationfrom the
ground up
Fran Romero
Head of Open
Innovation Programs
Amadeus IT Group

2. The timing isn’t right…
It’s too risky…
That’s not my job…
We don’t have
the budget…
We’ve always
done it this way…
Let’s not
reinvent the
wheel!
We don’t have time…
This isn’t a top priority…
We don’t have the bandwidth…

3. How to
overcome
resistanceto
your
developer
program

4. About Amadeus
+1.9billionpassengers
boarded in 2019.
+646millionbookings
processed in 2019.
EuroStoxx50
One of Europe’s
best performing
public companies.
ForbesTop10
global software
companyranking
in 2019.
• Leading technology
companyforthe global
travel industry.
• Present in +190 countries
with over19,000 employees
worldwide.
• Solutionsthat enrichtravel
for billionsof people every
year.

5. Amadeus for Developers
Open innovation
program
“Build the
future of travel”
Fast and easy access
to AmadeusAPIs
End-to-end travel
content & capabilities
Drive innovation
in travel
Addressthe needs
of travel developers
https://developers.amadeus.com

6. Tough decisions
1 Overcomingcompetingpriorities
2
Navigatingcorporateculture&
structure
3 Addressingtechnology
4 Managing risk(real& perceived)
5 Survivingthe post-launch

7. 1. Overcoming competing priorities
How to communicate value and make your project shine.

8. Standing out in a
sea of projects
Why choose APIs
over somethingelse?

9. Challenges to getting
buy-in
© Amadeus IT Group and its affiliates and subsidiaries | Confidential and restricted
1 Budget
2 Uncertainty
3 Short-termthinking

10. Build a compelling case
Give your initiative context Clearly statue the value Highlight the risk of inaction
State the risks of NOThaving an
API program at your
organization.
Show that your developer
programis an enabler of change
for Digital Transformation.
Explain how APIsgenerate value
in terms of revenue and beyond.

11. APIs as enablers
of change
.
“Agility, scalability and automation will be the
watchwordsfor this new era of business.
Those that have these capabilities now will be
the winners”
World Economic Forum(April 2020)

12. 20% of companies
FAIL
10% reinvent and
THRIVE
“CHANGEhasputmany
companiesout of business and
madeother companiescome out
STRONGERand REINVENT
themselves.
The companies with a long-term
mindsetare the ones that will
come out stronger. ”
Simon Senek
(May 2020)
Source: Harvard BusinessReview

13. APIs generate
30% of revenue
at leadingIT companies.
(Source: Mulesoft2020 Connectivity benchmarkreport)

14. Value beyond revenue
© Amadeus IT Group and its affiliates and subsidiaries | Confidential and restricted
• Reachnew customers
• Increaseadoption
• Unlocknew business models
• Boost efficiencyand automation
• Createpartnerships
• Improveproducts
• Opennewchannels
• Driveinnovation
• Detectemergingtrends

15. © Amadeus IT Group and its affiliates and subsidiaries | Confidential and restricted
Building a sense of
urgency
Creatinga sense of
urgency
• Riskof doingnothing
• Data is power:
• Customer surveys
• Competitiveanalyses

16. 2. Navigating corporate culture &
structure
How to set up Team and Governance for success.

17. © Amadeus IT Group and its affiliates and subsidiaries | Confidential and restricted
The API
landscapeat
large,
complex
organizations
Scattered initiatives
Ownership &resistance
Legacysystems

18. How to overcome structural challenges
© Amadeus IT Group and its affiliates and subsidiaries | Confidential and restricted
Ring-fenced API team Shared API Governance

19. Ring-fenced
team
(Business)
Strategy
Program
Management
Product Management
& UX
Developer Relations
& Marketing
Ring-fenced
team
(Tech)
Business
Units
Corporate
Functions
Ring-fenced
team
(Tech)
Ring-fenced team

20. Our approach
to Governance
© Amadeus IT Group and its affiliates and subsidiaries | Confidential and restricted
PROGRAM
Program strategy &
coordination by ring-
fenced team with input
of all units.
PLATFORM
Commonplatform
maintenance and
roadmap,with PMs
from all units.
DATA
Central committeeof
data experts that
analyze risks and
validate APIs.
DESIGN
Commonguidelines
created by an API
expert community
across business units.

21. 3. Addressing technology
How to solve the techie puzzle.

22. Going piece by piece
© Amadeus IT Group and its affiliates and subsidiaries | Confidential and restricted
Rely on API
Management
solutions
Define the best
technology to
expose
Scalability
mindset

23. 4. Managing risk
(real and perceived)
How to stay ahead of your stakeholders' concerns.

24. Common concerns with open APIs
Businessconcerns Security concerns Performanceconcerns
• Cannibalization
• Legal risks
• Attacks
• Sensitive data
• Scaling to
accommodatevolume

25. © Amadeus IT Group and its affiliates and subsidiaries | Confidential and restricted
Addressing the concerns
1 Manage riskfromthe start.
2 Be transparent.
3 Start small, then grow.

26. Quick wins: launching an MVP
START SMALL
• Amadeusfor DevelopersMVP (2018).
• Limited set of APIs
• GETAPIsonly
• Low-riskdata

27. 5. Taking the baby steps
How to survive the post-launch phase.

28. Nurturing the new API environment
Users are kings Progressive approach
LEARN,ITERATE,GROW
• NewAPIs & categories (ex: A.I.)
• Core APIs, including POST
• Newplatform capabilities
Focus on funnel KPIs
USERS-CENTRIC
• 100% Focus
• FeedbackChannels
• Develop relationships
NEW COMPASS
• Define Phased KPIs
• Attention points will stand out

29. Thriving in Travel
Proven benefits of an API Program.

30. Landscape of
new opportunities
• New connections:extensiveinroadsinto
the Innovation Ecosystem
• Adoption:increaseduseof Amadeus data
and functionalities
• Efficiencyand automation:boosted
Webservices
• Openchannels:created anew way to
interactwith users
• Driveinnovation:hundreds ofnew
solutions across all segments
• Detectemergingtrends:up-to-date
marketdemand and interest

31. Re-cap
How to build a developer program from scratch at a large
organization.

32. Common roadblocksKeys to success
Communicatevalue
• Transformation enablers.
• Benefits of adoption.
• Riskof doing nothings.
Team & Governance
Minimize risk
• Ring-fenced programteam.
• Governance: program,
platform, data, APIs.
• Manage risks from the start.
• Be transparent.
• Start small, then grow.
Solve the tech puzzle
• API Managem. Solutions
• Define Technology
• Scalability
Take it step by step
• Users-centric
• Funnel KPIs
• Progressive approach

33. Ask the
API Days
community!

34. Thank you!
Let’s talk!
linkedin.com/in/franciscoromero/
developers@amadeus.com