Slides presented on November 10, 2012 Tim Noteboom @tnoteboom Mike Pascoe @mpascoe "Physical therapists have access to rapidly expanding sources of information, but they frequently do not have the tools necessary to filter and use information effectively. They also have to meet patient/client expectations on using, sharing, and understanding information. This session will provide helpful tips on using social media to help access and filter quality information, using social media to create your personal branding, and marketing services effectively to your target audience. The talk will give clinically-relevant examples of using Facebook, Twitter & other social media in physical therapy practice."

3. Mike Pascoe, PhD
@mpascoe

4. Physical Therapy Program
University of Colorado Anschutz Medical
Campus

5. Image from
Thieme Atlas of
Anatomy

10. “Heath care is changing.”
“Share your knowledge.”
Amy Hammerich,
Outstanding PT
Nov 10, 2012

13. Facebook
Fact & Figures
Launched Feb 2004
Ranked #1 by Alexa
1 billion active users (Oct 2012)

17. facebook.com/pages/create.php

25. 7/10/2012 #APTACO

26. Facebook
Pro tips
1. Post photos, URLs (educational)!
2. Don’t post too often (1 per day)
3. High quality logo that is square
4. Enter all clinic information
5. Add many URLs
6. Customize your Page URL
7. Good looking banner image
8. Comment when time allows

28. Twitter
Fact & Figures
Founded March 2006
Ranked #8 by Alexa
500 million registered users (Apr 2012)

31. http://twitter.com/signup

33. Twitter
Understanding the language
“@” – mention: a way to reference another user on twitter

34. Twitter
Understanding the language
“#” – hashtag: a way to add context to your tweet

35. Twitter
Understanding the language
“RT” – re-tweet: a way to forward a tweet to others

36. Twitter
Pro tips
1. Post photos, links
2. Don’t post too often
3. High quality logo that is square
4. Complete you bio
5. URL to your website
6. Encourage patients to follow
and mention you in tweets
7. Do not cross post to facebook
8. Reply when time allows

38. Yelp
Fact & Figures
Founded Oct 2004
71 million monthly unique visitors (Jan 2012)

39. 82 results
54 “PT”

45. Yelp
Pro tips
1. Post photos!
2. Enter all clinic information
3. Encourage patients to review your clinic
4. Post signage about your yelp account
5. Intervene with those that post poor
reviews

46. Consistent Branding

48. Take away messages
Calls to action, next steps
• 66% of people (your prospective patients) on the internet have
a social media account
• Social media will foster development of relationships with
those in your community
• A whole generation is relying on peer testimonials when
deciding what to buy, where to eat, where to get therapy (?)
• Creating social media accounts will improve your search
engine position
• Give this a try on your own, ask for help if needed, look to
other examples for inspiration

49. Slide Handouts
Social media style!