1-day program for the Association of Trainers in Tourism and Allied Industries

2. G1- after 8 hours, what 2
things do you want to
achieve through this
program?
G2- Define the differences
and importance of:
*Vision
*Mission
*Values
G3- Among Taylor’s
PLOC—how do I rank each
one in terms of Most to
Least, why?
G4- SWOT analysis and
TOWS matrix, what are
these?
Required Basic Details: (1) Name + Nickname (2) total
years working + total years in L&D (3) academic
background

3. Instructions:
Use MetaCards (adhesive
tape)
- White/ draw symbols
- Yellow/ write 1 word
- Blue/ write max. 2
sentences
- Write your nickname lower
right hand corner
*Vision
*Mission
*Values
*Planning
*Leading
*Organizing
*Controlling
*SWOT analysis
*TOWS matrix

4. 1. Product(s) or Service(s)
2. WHAT you want to be
3. WHERE you want to be
1. HOW to be?
2. HOW to get there?
3. “PUSH”
1. Creed
2. Guiding Principles
3. Flashlight/ Beacon
*Vision
*Mission
*Values
*Vision
*Mission
*Values
*Vision
*Mission
*Values

8. INTERNAL
FORCES
EXTERNAL
FORCES
DETERMINE if its S W O T vis-à-vis IF or EF
1. Sales of 1.3B per month
2. Ave. GDP of 6% for the past 6 years
3. Pres. Duterte declaring martial law
4. Kto12
5. Attrition rate of 2.7% per month
6. Industry attrition rate of 50% per year
7. CBA every 2 years
8. Enlightened CBA officers
9. Strong management team
10. FDI is lower by 24% in 2017

9. • RELEVANCE
• MAGNITUDE
• IMPORTANCE
• URGENCY
THESIS
ANTI-
THESIS
SYNTHESIS

10. INTERNAL
FORCES

13. INTERNAL
FORCES
1. Enumerate 10 Strengths + 10 Weaknesses
2. Each strength and weakness, try to determine
• Relevance, Magnitude, Importance, Urgency
• Allocate points to each factor (sum is 10)
• Rating Method- 1 (Very Poor) to 4 (Very Good)
3. Narrow 10 selected Strengths + Weaknesses into top 5

14. INTERNAL
FORCES
7S McKinsey Framework (OD tool)

16. INTERNAL
FORCES

17. EXTERNAL
FORCES
• COMPETITORS
• Economic
• Political
• Technological
• Social/ Cultural
• Environment/ Climate
1. Enumerate 10 Opportunities + 10 Threats
2. Each opportunity and threat, try to determine
3. Each strength and weakness, try to determine
• Relevance, Magnitude, Importance,
Urgency
• Allocate points to each factor (sum is 10)
• Rating Method- 1 (Very Poor) to 4 (Very
Good)
4. Narrow 10 selected Opportunities + Threats into
top 5
Reminders:
• Must impact the whole industry and not the
COMPANY alone
• Check the impact to Net Operating Income after
Tax (if increasing sales, reducing cost and
reducing OPEX then it is an Opportunity—reverse
if Threat)
• What does it mean to your organization?
• How well is the organization’s position to respond
on the OT factors?
• Strategic Challenge: Define 2 clear strategic
challenges and determine if High or Low Growth
market or High or Low Risk market

18. EXTERNAL
FORCES
MARKET ANALYSIS
1. Market Segmentation- groupings according to members/
population with commonality; there’s a distinct description;
combination of Income and Age or Income and Geography; to
TARGET and PRIORITIZE market and give best returns due to
limited resources
2. Product Categories- classifying the product; Bank: deposits and
different products thereof, or loans and different products thereof
3. Pricing- what strategies are used
4. Distribution- how are products or services made available
(channel map or distribution map—from supplier to consumer)
5. Ads & Promo

19. EXTERNAL
FORCES
• COMPETITORS
• Economic
• Political
• Technological
• Social/ Cultural
• Environment/ Climate

22. VISION
MISSION
VALUES
OBJECTIVES
KRA
KPI