1. The Museu Picasso in Barcelona redeveloped its website and increased its online presence through social media and digital projects. 2. It created an online collection, virtual tours of the collection, and multimedia educational resources on its redeveloped website. 3. The museum engaged with new audiences on social media like Facebook, Flickr, blogs and a digital newsletter to encourage participation, build community and extend knowledge about Picasso's works.

1. Museu Picasso 2.0 + other digital stories
Palazzo Strozzi, Firenze, Nov 19 de BiblioteconomiaRodà
Facultat
Conxa i Documentació, 20 maig de 2010 2010
Florens

2. Museu Picasso de Barcelona
Opened in 1963 by Picasso’s express will
Donation of 900 works to the city in 1970
essential for the knowledge of the artist training period until
blue period, then jump to 1917 stay in Bcn and to 1957 with
the series of Las Meninas
1,3 M visitors / year

3. New audiences engagement?

4. Summary
1. The Web redesign
2. The Online Collection
3. Social Media
4. Future digital projects
www.museupicasso.bcn.cat

5. The Museum’s website
Starting point: web created in 1999-2000

6. Web 2000-2007)

8. Collection virtual tour

10. Internet MPB goals 2009-2010
make the collection accessible
online
develop the virtual classroom,
with multimedia educational
resources
get actively involved in the
social webs or Web 2.0

19. Museum 2.0

20. Social Media_ Web 2.0
? ?
?
?
?

21. Social Media, social networks
• the social networks are not about TECHNOLOGY
• they are CONVERSATION, INTERACTION
• they are pure COMMUNICATION
• they are a magnificent
OPPORTUNITY
• content produced and shared by all

22. Why museums are on 2.0
strategic points of presence for:
encouraging DEBATE and PARTICIPATION
building community
extending knowledge
Social use of the Internet is changing. Companies and institutions have
to adapt and develop their strategic use of the Internet. The use of
the SNs has become a strategy (of communication, of the whole
organization).

23. What 2.0 users do
participate interact
contribute publish
connect debate criticize
tag listen
evaluate create link
converse propose cooperate
recommend share

24. Conecta y comparte

25. The Best of the Web Award!!

26. The Museu Picasso Fan Page

27. Photos taken by our visitors

28. Gallery on Flickr

29. Photos taken by the Museun uploaded to Flickr:
behind-the-scenes, work-in-progress, audiences, events

34. Become a Fauvist Contest on Flickr

36. The Museu Picasso Blog

37. Boletín digital

40. Coming soon: future projects
•launch multimedia audioguide
•complete the online collection
•increase users’ interaction (and quantity of fans,
followers, readers, subscribers)
•2.0 Guidelines edition
•a good + doable 2.0 Analytics system
•Mobile applications (iPhone, iPad)
•Interactive space inside the museum
•To achieve an integration of Social Media into
the general communication policy online and
onsite.

41. A picture lives a life like a living being, experiencing changes everyday
life imposes. This is natural enough as a painting only lives through
the person who is looking at it.
Pablo Picasso, 1935
[Tip: think Website instead of picture:
the user as protagonist, the user as interpreter = the 2.0 user]

42. www.museupicasso.bcn.cat
Conxa Rodà
@innova2
croda@bcn.cat