SEO stands for Search Engine Optimization; it is the process of increasing the quantity and quality of traffic to your website through free search engine results. In simple words, SEO is a technique that is used to enhance the ranking of website in search engine results pages.

1. And it's
Types.

2. • SEO stands for Search Engine Optimization; it is the
process of increasing the quantity and quality of
traffic to your website through free search engine
results. In simple words, SEO is a technique that is
used to enhance the ranking of website in search
engine results pages (SERP). In simple words, SEO is
technique to generate traffic on website or blog. We
can generate amazing results on website, blogs and
mobile apps by using different types of SEO.

4. •On-Page SEO
•Off-Page SEO
•On Site SEO
•Local SEO

5. On Page SEO refers to that actions which
taken inside website or at website
backend. It majorly includes
website/blog/app optimization and
analysis. It also includes providing perfect
content; appropriate keywords selection,
putting keywords on correct places, giving
appropriate title to every page, etc.

6. Off Page SEO techniques helps to
strengthen the influence and relationship
your website has with other websites. SEO
refers to website promotion on multiple
platforms. It’s a method of creating website
strength and increasing visitors by creating
engagement on multiple internet platforms.

8. • Local SEO helps to improve your
business growth and also promote your
products and services to local
customers at the exact time they’re
looking for them online. Every small or
multi-location company can grow
their business and attract more
customers using local SEO
strategies via the help of digital
marketing.

10. • White Hat SEO
• Grey Hat SEO
• Black Hat SEO

11. • White hat SEO utilizes techniques and
methods to improve the search engine
rankings of a website which are according
to Google guidelines. Some white hat SEO
techniques include high-quality content
development, website HTML optimization,
writing relevant, quality and useful content
which is providing quality results to
website visitors. Also, it will increase our
ranking in search engines.

12. • Black hat SEO is the totally opposite of
White Hat SEO. Black hat is a method
which doesn’t follow the search engine
guidelines. By using this technique, it’s easy
to rank our website but on another side, risk
of getting the website or blog banned from
search engine. Black Hat SEO includes
practices such as keyword stuffing, paid
backlinks, cloaking, Pagejacking,
White/hidden text, use of Private Blog
Networks.

14. • Grey hat SEO is a combination of black hat
SEO and white hat and if used by a
professional, can still be effective. It is the
smartest way of doing SEO by using black
hat techniques by landing in Search Engine
Guidelines. Grey Hat includes techniques
such as Cloaking, Purchasing old domains,
Duplicate content, Link buying, social
media, automation and purchasing
followers.

16. • This is all about the basics of SEO and types of
SEO. There are several different types and
categories of SEO services that focus on different
elements of search optimization and online visibility.
Mainly, SEO depends on content writing. Hope this
will help you!

17. Thank
You.