Anytime, anywhere, any device: mobile technologies in libraries Mobile technology is increasingly becoming the preferred method of internet access by teenage users, and what better way for libraries to be perceived as useful and relevant than to provide instant, online, 24/7 access to reliable information using this technology? Hear how universities, schools and public libraries are marketing their services using mobile phones and devices.

1. Anytime, Anywhere, Any Device
Cathy Oxley
ASLA XXII Biennial Conference
2-5 October 2011
Image from MonkeyBusiness Photos, PhotoDune
Mobile Technologies in Libraries

2. “Lately social and technological alternatives have
occurred at so great a rate that change must be
dealt with continuously.”
(Source: Joseph Becker, 1978)
“In time individuals may have a small information
terminal, much like a pocket electronic
calculator, which will bring individual information
messages on command.”
(Source: Joseph Becker, 1978)

3. 2011 M-Libraries Conference

4. M-tech is relevant for universities and public libraries, but...
Image from http://www.wired.com/culture/lifestyle/magazine/17-08/by_ask_whi
z

5. ...is it relevant for
school libraries?
Image from http://www.flickr.com/photos/notionscapital/5225049493/

6. Why Should We Care About
Mobile Devices?

7. "The Web of the
future ... will be
accessible from a
growing diversity of
networks ... and will
be available on an
ever increasing
number of different
types of devices...”
(Source: Tim Berners-Lee,
founder of the Internet)
Image: “Crackberry Baby”

8. Gartner Research
“By 2013, mobile phones
will overtake PCs as the
most common Web
access device worldwide.”
Smartphone sales gained 72 % last year,
helping propel the worldwide mobile phone
market to 1.6 billion units,
researcher Gartner Inc. said.
http://www.theage.com.au/digital-
life/mobiles/smartphones-to-overtake-desktops-for-internet-
20110602-1fi1y.html
Image from Encyclopedia Britannica Image Quest

9. “More than half of all mobile internet users go online from
their handheld devices on a daily basis.”
(Source: Aaron Smith, Mobile Access, 2010 Pew Internet & American Life Project)
Image from Encyclopedia Britannica Image Quest

10. “Mobile technology and the
pervasiveness of social networking are
“Students constantly game-changers.”
engage in an online
environment where
they expect to discover
anything they need to
know and access it
immediately, either by
engaging with online
apps or by asking
friends and associates.”
(Source: Colin Bates, Deakin
University Library)

11. “When we get to a point
where a mobile version is
expected of whatever
content we want to interact
with, not having a mobile
version may cut off desire
to consume that content.”
(Source: Inside Higher Ed: Challenges and
opportunities of the small screen,
November 19, 2009)

12. “A small but growing number of libraries are beginning to apply
mobile technologies to provide new services or to enhance traditional
services. In doing so these libraries are making themselves not only
more available but also more relevant to their users.”
(Source: Helen Partridge, QUT)
Image from MonkeyBusiness Photos, PhotoDune

13. M-Tech and Libraries
 Smart phones are emerging as primary
information portals
 Success for users = seamless experience
 Success for libraries = ability to insert the library
into the information stream (mobile technology)
of our clients
(Source: Joe Murphy, Yale university Library)
http://www.slideshare.net/joseph.murphy/yalemobile

14. Global Mobile Trends

15. http://news.bbc.co.uk/2/hi/technology/8358562.stm

16. “Across the world, mobile internet usage has
surged by 3000 per cent in three years.
Its popularity is rising at a
pace that is eight times faster
than take-up of desktop
internet during its infancy in
the mid-1990s.
The barriers to entry are
much, much lower. It's much
simpler and the opportunities
are much faster.”
(Source: Tony Kuesgen, Google Australia)
Image from www.flickr.com/photos/92216148@N00/1022720488

17. 2010 Mobile Usage Statistics
• Global mobile data traffic grew 2.6-fold in 2010,
nearly tripling for the third year in a row.
• Mobile network connection speeds doubled in
2010.
• Smartphones represented only 13% of total global
handsets in use, but they represented over 78% of
total global handset traffic.
http://www.smartinsights.com/analytics-conversion-optimisation-alerts/mobile-usage-statistics-2010-2015/

18. Future Mobile Usage Predictions
• Global mobile data traffic will increase 26-fold
between 2010 and 2015.
• There will be nearly one mobile device per capita
by 2015.
• Two-thirds of the world’s mobile data traffic will
be video by 2015.
http://www.smartinsights.com/analytics-conversion-optimisation-alerts/mobile-usage-statistics-2010-2015/

19. Global Mobile Data Traffic Forecast
http://www.smartinsights.com/blog/digital-marketing-strategy/why-dont-many-companies-blog/attachment/global-mobile-data-
growth-forecast-by-region/
Moore’s Law – technology is doubling every 24 months

20. Each year, The Horizon Report seeks to identify and describe
six emerging technologies likely to have considerable impact on teaching,
learning, and creative expression within higher education. The areas of
emerging technology cited for 2011 are:
Time to adoption: One Year or Less
Electronic Books
Mobiles
Time to adoption: Two to Three Years
Augmented Reality
Game-based Learning
Time to adoption: Four to Five Years
Gesture-based Computing
The full Horizon Report can be downloaded from:
http://www.apo.org.au/research/2011-horizon-report

21. 2010 Horizon Report
“Mobile computing: Time to
adoption - one year or less
… a massive and increasing
number of people all over the
world now own and use a
computer that fits in their hand
and is able to connect to the
network wirelessly from virtually
anywhere.”
(Source: 2010 Horizon Report)
http://wp.nmc.org/horizon2010/chapters/mobile-computing/

22. Top 10 Mobile Internet Trends
http://www.slideshare.net/kleinerperkins/kpcb-top-10-mobile-trends-feb-2011
“Early innings of a massive phenomenon...”
Image from http://i.expression.microsoft.com/cc964299.mobile-ux%28en-us%29.jpg

23. Mobile Phone Use in Australia
“Australia has the world's
highest per capita use of
mobile phones.
By 2013, more internet
searches will be done on
smartphones than desktop
computers.”
Will they be searching the high quality
information that you provide?
(Source: Tony Keusgen, Google Australia)
http://www.theage.com.au/digital-life/mobiles/smartphones-to-overtake- Image from Mareen Hschinger, FlickrCC
desktops-for-internet-20110602-1fi1y.html

24. What are University Libraries
Doing?

25. “Mobilization of
information in society
is impossible to
ignore...
As information
specialists, libraries
cannot afford to be
perceived as ‘missing
the boat’ in delivery of
information, or our
clients may decide we
are irrelevant to their
needs.”
Image from http://www.latrobe.vic.gov.au/Library (Source: Joanna Witt & Michelle Turner,
Charles Darwin University Library)

26. Libraries To Go: Mobile Tech in Libraries
Elyssa Kroski – Slideshare PPT

27. Sydney University of Technology
“Web 2.0 has changed the way our clients find, use and create
information and they now expect a dynamic and flexible learning
environment in and away from the library 24/7 ...
By providing mobile services, UTS Library is able to meet the
expectations of 21st century learners who are increasingly using the
mobile internet for work and play.”
(Source: Sophie McDonald, Sydney University of Technology Library)

28. Duke University, NC
Duke University Libraries
offers the most
comprehensive university
digital image collection
specifically formatted for
the iPhone.
Through DukeMobile, the
University’s suite of iPhone
applications, the libraries
are sharing digital materials
from 20 collections – nearly
32,000 images in all.

29. University of Huddersfield, UK
“Facilitating access to
quality information is the
most important legacy of
our profession.”
(Source: Judith Peacock,
Learning & Study Support Coordinator,
QUT Library)

30. University of Bath Library

31. Library Treasure Hunt
Charles Darwin University Library
http://libguides.cdu.edu.au/content.php?pid=181308&sid=1524701

32. University of Central Florida Libraries
http://www.slideshare.net/akapucu/qr-codes-in-an-academic-setting

33. Bedfordshire University Library
http://lrweb.beds.ac.uk/libraryservices/whoweare/apps

34. Top 30 Library iPhone Apps
 Part 1 - http://oedb.org/blogs/ilibrarian/2010/top-30-
library-iphone-apps-%E2%80%93-part-1/
 Part 2 - http://oedb.org/blogs/ilibrarian/2010/top-30-
library-iphone-apps-%E2%80%93-part-2/
 Part 3 - http://oedb.org/blogs/ilibrarian/2010/top-30-
library-iphone-apps-%E2%80%93-part-3/

35. Augmented Reality
University campus tours using LAYAR

36. What are Public Libraries Doing?

37. NYPL – Find the Future Game
The game is designed to empower players to find inspiration for their own extraordinary futures by bringing them
face-to-face with the writings and personal objects of people who made an extraordinary difference in the past.
http://www.fastcompany.com/1744095/jane-mcgonigal-fixes-reality-at-the-new-york-public-library

38. Minuteman Library Network
Greater Boston Area

39. District of Columbia Public Library
DCPL have made their code open source so that other libraries can build their own iPhone apps.

40. “Library Anywhere is a
mobile catalogue for any
library. It provides both
mobile web (which works on
any phone with a web
browser), and native apps*
for iPhone, iTouch, and
iPad, as well as Android
and Blackberry.”
(Source: www.bowkerinfo.com)

41. GALE AccessMyLibrary
This iPhone app from Gale uses GPS to find libraries within a 16 km radius of your location.
You can then select a library and access all its Gale electronic resources (USA only)

42. Mosio – Text a Librarian
http://www.textalibrarian.com

43. My Info Quest – Text a Librarian
http://myinfoquest.info

44. SCVNGR

45. SCVNGR Hunt – State Library Qld
‘Location Based Gaming – meeting the
overwhelming demand for school visits.’
www.usq.edu.au/~/media/USQ/m-libraries/Barron.ashx
http://www.slq.qld.gov.au/info/teach/sdtours

46. Treasures of the Bavarian State Library
Mobile App
“Search some of the most famous and most precious works of the written cultural heritage of mankind.”

47. Augmented Reality – Shelf Scanning App
http://youtu.be/NgZVI630SsI

48. What are School Libraries Doing?

49. Image from andresrphotos PhotoDune
“I am convinced that in the future, digital information
will primarily, if not exclusively, be accessed via
mobile devices.”
(Source: Dr. Klaus Ceynowa, Deputy Director General, Bavarian State Library)

50. “Today’s students are
incredibly sophisticated.
The availability of the
internet has conditioned
them to ask questions
and get answers
instantaneously.
That’s a far cry from the
card catalogue and
encyclopedias most digital
immigrants grew up with.”
(Source: Rajeshri Gandhi, academic advisor at
Thesys International)
http://www.eschoolnews.com/2011/08/22/the-digital-
natives-are-restless/
Image from andresrphotos PhotoDune

51. What should school libraries be doing?
• Recommend educational and research apps
(425,000 iphone apps so far!)
• Recommend ereaders, ebooks and audiobooks
• Allow students to search the catalogue
• Use QR codes to take users to instructional
podcasts and videos
• Develop an ‘Ask a Librarian’ service
• Promote citation creation
• Promote database access
• Use Twitter and Facebook for marketing
• Use SMS alerts for marketing

52. Referencing
 EasyBib lets you scan
book ISBNs to instantly
create citations using
APA, MLA or Chicago
style.
http://drafts.easybib.com/post/5581628341/easybib-
releases-mobile-app

53. eBooks and
Audiobooks
“The shift in book format from
print to digital can be likened
to the shift in music formats
from vinyl to cassette tapes to
CDs to iTunes.”
(Source: Christina Wheeler,
in SLAQ Newsletter, Sept 2011)
Image from http://www.squidoo.com/top-5-android-ebook-apps

54. OverDrive eBook Platform
eBooks and audiobooks can be
downloaded from a virtual
bookshelf onto a mobile device.
Once the lending period expires,
they automatically appear again
on the virtual bookshelf
– no more overdues!! Image from http://www.edexec.co.uk/news/1713/questions-arise-
over-the-role-of-technology-in-education-/

55. JSTOR & EBSCO

56. Britannica Kids
Individual mobile apps

57. BGS Mobile Site - LibGuides

58. Winksite – Mobile Website Builder
“Last weekend, I created a mobile
website for my library using Winksite. It
was all pretty easy, no big learning
curve, and best of all - FREE.
I like it because the site also
generates a QR code so you can scan
it from your monitor to your cell phone
and take the site with you anywhere.”
See it at
http://cpsproflib.wikispaces.com/mobilary
(Source: Lisa Perez, ISTE Community Ning)

59. Winksite – Mobile Website Builder
http://winksite.com

60. Widgetbox Mobile App Builder
“...few mobile Web sites are as user friendly as an app, even when
they’re from the same publisher. The better apps also keep some or
all of the data on your phone or tablet, avoiding data charges, and
they’re formatted to take advantage of your device’s dimensions and
technology.”

61. BrightKite

62. QR Codes in Libraries
What are QR Codes?
• http://www.launchsquad.com/blogs/whatsnew/2010/12/02/qr-codes-making-the-visceral-
world-link-able/
• http://livebinders.com/play/play_or_edit?id=51894
• http://www.technologybitsbytesnibbles.info/archives/5066
• http://www.thedaringlibrarian.com/2010/12/qr-code-at-glance-comic-
tutorial.html
• http://daringlibrary.edublogs.org/2011/04/02/qr-code-quest-in-the-
library/comment-page-1/#comment-3
• http://socialtimes.com/no-projector-use-qr-code-slideshare-to-share-a-
presentation-on-smartphones_b73334
• http://www.slideshare.net/skrabut/connecting-the-physical-world-and-the-
virtual-world-with-qr-codes

63. BGS Open Day - QR Codes
Download documents at http://www.scribd.com/bgslibrary

64. 2010 Facebook Statistics
http://www.techxav.com/2010/03/19/if-facebook-were-a-country/
Australia’s population in April 2011 = 22,669,000
200MM mobile active users vs. 50M in 9/09
2x more active than desktop-only users
(Source: KPCB Top 10 Mobile Trends)
http://www.news.com.au/schools-launch-facebook-exam-page/story-e6frg12c-1226147319694

65. The Average Facebook User...
• Has 130 friends
• Makes 8 friend requests per
month
• Spends 15 hours/month using
Facebook
• Visits Facebook 40
times/month, and spends 23
minutes/visit
• Is connected to 80
organizational Facebook
Pages, Groups, and Events
(Source: David Lee King, TSC Public Library Manager)
Image from andresrphotos PhotoDune

66. Libraries and Facebook
http://www.facebook.com/TGSLibrary
Trinity Grammar
The Illawarra Grammar School
http://www.facebook.com/tigslibrary

67. Libraries and Twitter
“Libraries in general
can no longer wait
for patrons to come
to them, but must
reach out to their
patrons in new and
innovative ways.”
Mobile = 40% of all tweets
(Source: KPCB on 10 Mobile Trends)

68. iTunesU K-12

69. New smart phones pave the way for mobile video chats
http://www.eschoolnews.com/2010/06/09/new-smart-phones-pave-the-way-for-mobile-video-chats/?ast=46&astc=3530
‘Apple’s iPhone 4
features a mobile
video conferencing
application that could
increase collaboration
among students at
different locations and
make cross-district
and on-the-go
meetings easier for
school officials.’
Image from www.digitaltrends.com/mobile/apple-iphone-4

70. Each year, The Horizon Report seeks to identify and describe
six emerging technologies likely to have considerable impact on teaching,
learning, and creative expression within higher education. The areas of
emerging technology cited for 2011 are:
Time to adoption: One Year or Less
Electronic Books
Mobiles
Time to adoption: Two to Three Years
Augmented Reality
Game-based Learning
Time to adoption: Four to Five Years
Gesture-based Computing
The full Horizon Report can be downloaded from:
http://www.apo.org.au/research/2011-horizon-report

71. Local classrooms to get dose of augmented reality
http://www.theaustralian.com.au/australian-it/classrooms-to-get-dose-of-augmented-reality/story-e6frgakx-
1226147361664

72. Is M-tech relevant for
school libraries?
Yes!!
TLs should be trend-spotters, constantly scanning
the future for the best ways to connect with their students
and thus remain relevant.
“Early innings of a massive phenomenon.”

73. “If you call yourself an information professional, you
have to be a professional in the information
landscape of your time.”
(Source: Joyce Valenza)
Image from sirexkat FlickrCC

74. Image from andresrphotos PhotoDune

75. Learn More
 The Library in Your Pocket: Mobile Trends for Libraries
http://www.slideshare.net/librarianmer/the-library-in-your-pocket-mobile-trends-for-libraries
 Libraries to Go: Mobile Tech in Libraries
http://www.slideshare.net/ellyssa/libraries-to-go-mobile-tech-in-libraries-presentation
 Mobile Trends – 2011 – Trending the Future
http://www.slideshare.net/space150/mobile-trends-june-2011
 Experimenting with Mobile Technologies in Libraries
http://www.slideshare.net/joeyanne/experimenting-with-mobiletechnologiesinlibraries

76. Cathy Oxley
Director of Information Services
Brisbane Grammar School
cathy.oxley@brisbanegrammar.com