4. Quantitative Qualitative Conjoint Formative Summative Medical industry leaders such as Philips, Ethicon Endo-Surgery, Baxter, and GE Healthcare use qualitative methodologies that augment conventional quantitative research processes to collect and characterize optimal device requirements. Discovery Methodology – Immersive User Research
5. Methodology – Ethnography Generative Pre-Interview Journals Passive/Interactive Observation Workflow Analysis Discovery Generate new opportunities for innovation by identifying latent needs and potential use error modalities – “show me, don’t tell me”.
6. Methodology – Projective Use-case Mapping Generative Interview/Experience Mapping Focus Groups Enable users to visually describe their definitive moments, needs and aspirations in the context of their day-to-day work experiences – the why behind the what. Discovery
7. Pre-Interview Kits Interactive Study Models ( iProps) Focus Groups Methodology – Participatory Design Generative Discovery The user participates in the design process, especially decisions regarding component configuration and user interface layout.
8. Methodology – Generative Ethnography Contextual Observation Workflow Analysis User Preference Studies Identify procedure efficiencies by characterizing the context of use and the interaction of users. Discovery
9. Methodology – Generative Ethnography Contextual Observation Workflow Analysis User Preference Studies Discovery Observe the user testing concepts they configure in context of the environment of use (or simulated) with study models (iProps) that can be adjusted to their needs.
10. Methodology – Usability Studies Evaluative Pre-Interview Journals Interview/Experience Mapping Passive/Interactive Observation Focus Groups Usability Studies Evaluate subsystem and feature level design and work flow for optimal human factor engineering, preferably in context of use (environment). Discovery
11. Methodology – Usability Studies Evaluative Pre-Interview Journals Interview/Experience Mapping Passive/Interactive Observation Focus Groups Usability Studies Evaluate user preferences and the usability of concepts prior to formal development through observing behavior rather than eliciting opinion. Discovery
12. Methodology – Human Factors Anthropometry Biomechanics Ergonomics Psychographics Discovery
The Discovery process empowers a company with opportunity to < leap-frog> the competition, increase market share and compete in new and emerging markets.
Ethnographic data is collected utilizing contextual field research, documenting qualitative user behavior rather than opinion.
Ethnography presents the results of a holistic research method founded on the idea that a system's properties cannot be accurately understood independently of each other.
Ethnographic data is collected utilizing contextual field research, documenting qualitative user behavior rather than opinion.
Ethnographic data is collected utilizing contextual field research, documenting qualitative user behavior rather than opinion.
The ethnographer participates, overtly or covertly, in the usage scenario; watching, listening, and asking questions. In fact, collecting whatever data are available to gain insight on the issues that are the focus of the research.
The ethnographer participates, overtly or covertly, in the usage scenario; watching, listening, and asking questions. In fact, collecting whatever data are available to gain insight on the issues that are the focus of the research.
Evaluative usability research during formal development