This document discusses digital intelligence solutions from AT Internet and Weborama for measuring customer acquisition strategies. It provides an overview of their analytic suites and campaign manager tools for tracking sources, devices, visitors, and geolocalization across channels. A new connector allows easy tagging of campaigns in Weborama and automated tracking of post-impression, post-view, post-event, and post-click data collection and analysis in AT Internet for measuring campaign contribution and optimizing return on investment. A demo of the solution is provided.

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Antoine Saglier
Marketing Director Weborama
Véronique Combaud
Product Manager AT Internet

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AGENDA
1. Context: Customer acquisition strategies
2. AT Internet & Weborama : the synergy of 2 digital experts
3. Ad serving at the service of analytics: A crucial
interconnection for measuring the contribution of your
campaigns
4. Use case
WEBINAR 13TH OF OCTOBER 2015

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PERFORMANCE
ANALYSIS
MARKETING CAMPAIGNS

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OUR CUSTOMERS CONCERNS
ACQUISITION, RETENTION, LOYALTY
ACQUISITION RETENTION LOYALTY

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ACQUISITION
Tracking of marketing campaigns
› Sources
› Devices
› Visitors
› Geolocalization
MESURE AND OPTIMIZE

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ACQUISITION
Define an attribution model
 Last click
 First click
 Custom
MESURE AND OPTIMIZE

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ACQUISITION
Mesure contribution of your campaigns
 Post impression
 Post view
 Post interaction (events)
 Post clicks
MESURE AND OPTIMIZE

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ACQUISITION
MESURE AND OPTIMIZE
Optimise your ROI
++
=
TRACKING ATTRIBUTION CONTRIBUTION

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AT INTERNET
DIGITAL ANALYTIC SUITE

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AT INTERNET ANALYTIC SUITE
A SITE CENTRIC SOLUTION
COLLECT PROCESS ANALYSESTORE SHARE

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WEBORAMA

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WEBORAMA SUITE
A UNIQUE OFFER

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WEBORAMA CAMPAIGN MANAGER
THE ANSWER TO A COMPLEX INDUSTRY
Ad Serving
Rich Media &
Video
Multi-
Screens
Cross-
Channels
Attribution
Conversion
Reporting/
Data Mining
API
BRANDING
CONVERSIONS
STANDARD ADS
PERFORMANC
E
VIDEO
DISPLAY
MOBILE
AD SERVING
SEARCH
TABLET
TRACKING
AFFILIATION
DATA
PC
CRM
CROSS-CHANNELS
TAG

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WEBORAMA CAMPAIGN MANAGER
KEY BENEFITS
EFFICIENCY
• Manage and centralize multi-channel activity
• Dashboard
• Creative library
OPTIMIZATION
• Automated optimization
• Targeting capabilities
• Flexible attribution model rules
• Viewable impression measurement
ANALYSIS
• Hourly consolidated data
• Advanced & customizable reporting
• Campaigns performance per audience
• Access to log-level data for advanced analytics
INTEROPERABILITY
• API Access
• Connection with external partners

15. Digital Intelligence SolutionsDigital Intelligence Solutions
CONTRIBUTION
ANALYSIS
INTERCONNECTION OF AT INTERNET
& WEBORAMA

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GOALS
Easy
tagging
SIMPLIFY OUR CUSTOMER LIFE
Automated
tracking and campaigns
Post-imp, Post-view, Post event & post-click
analysis

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OUR NEW CONNECTOR
HOW IT WORKS?
MESURE VISITS ON YOUR WEBSITE
API CALL TO WEBORAMA
1
3
4 COLLECT CONTRIBUTION DATA ON EACH
LAST ACTION
5 DATA STORAGE
ANALYSIS & SEGMENTATION
2
AUTO TAGGING CAMPAIGNS WEBORAMA

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COLLECT & ANALYSE
Last action the most powerful:
Clic > Event > View > Impression
Visualization of my data collected on a
standard dashboard powered by AT Internet
I can segment my data and go deeper into
my analysis

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EXAMPLES
DISPLAY CAMPAIGNS WITHOUT DIRECT CLIC
= Visit with a view from site A
Mywebsite.com
Mywebsite.com
=
Mywebsite.com
=
Visit with an impression from
site B
Visit with an event from site C

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USE CASE
DEMO

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WWW.ATINTERNET.COM
Veronique.combaud@atinternet.com
Véronique Combaud & Antoine Saglier