Mobile analytics best practices to steer your multi device strategy

•

0 recomendaciones•936 vistas

AT Internet

Datos y análisis

© AT Internet
CONTEXT
4
MOBILE RETAIL CONVERSION RATE (FRANCE)
Source : « State of mobile commerce », 2014
1,7 %
Mobile
global
1,2 %
Android
Smartphone
1,3 %
iPhone
1,9 %
Android
Tablet
2,3 %
iPad

© AT Internet
CONTEXT
5
NUMBER OF SITES BY CUSTOMER
Sites Web Mobile sites Applications
Source : AT, 05/2014 vs. 04/2015
+20%
+17%
+7%

© AT Internet
CONTEXT
7
CUSTOMER LIFE CYCLE

© AT Internet
CONTEXT
8
DOWNLOADS AND AFTER?
24%
Source : Econsultancy Digital Intelligence Briefing
of apps are only
open once

© AT Internet
CONTEXTE
TEST AND LEARN
I.O.R (Invest Observe Rebuild)

© AT Internet
CONTEXTE
10
A NEW PARADIGM
› Downloads
› Usage
› Engagement
› Retention

© AT Internet
RELEASE
12
A NEW INTERFACE & DOCUMENTATION

© AT Internet
RELEASE
› 2 new native analyses in the API : user & session based on lifecycle metrics
› New & returning users: Date of the application’s very first launch
› Frequency : Number of launches made from the application’s installation
› Recurrence : Number of days since app was last used
› Retention : Number of days since the very first launch
› Update : Date of first launch since the last update
› Crashes
› Campaigns
13
NEW ANALYSES

© AT Internet
RELEASE
› It must be a REST API
› Its output must be formatted in XML
› It must use basic http authentication
15
DATA DISPLAY

Más contenido relacionado

Similar a Mobile analytics best practices to steer your multi device strategy

In this webinar, learn to decipher how your mobile apps are being used today. Get a holistic view of your customers’ journeys, and offer them an ideal user experience across devices. Discover the keys to: - Using pre-designed dashboards to track app performance - Measuring engagement with your apps and user retention over time - Driving your multi-device strategy while accounting for the particularities of mobile - Optimising user experience and understanding multi-device usage

Apps analytics: Solutions to drive your multi-device strategy

AT Internet

Issues and Challenges of Deploying a Smart Citizen Engagement Solution

Dr. Mazlan Abbas

Evgeny Marchenkov, VP of Sales and Marketing, DataLead

White Nights Conference

Digital media time in the U.S. has exploded recently – growing nearly 50 percent in the past two years, with more than three-fourths of that growth directly attributable to the mobile app. Mobile has grown so fast that it’s now the leading digital platform, with total activity on smartphones and tablets accounting for 62 percent of digital media time spent, and apps alone now representing the majority of digital media time at 54 percent. Why have apps become such a powerful force in our daily media lives? The power of habit. The 2015 U.S. Mobile App Report explores the dynamics of mobile media consumption, audiences, and user habits to understand what’s behind this surge in mobile activity, and how publishers and advertisers can take advantage. Some key topics covered in the report include: The implication of mobile apps’ growing share of digital media usage time The mobile web’s critical role in expanding audience reach The value of the home screen, how users behave with it, and other consumer habits on smartphones Deep dives into some of the fastest growing apps, such as Tinder, Uber, Timehop and Fitbit The key role of social and entertainment apps, and how they account for the majority of users’ app engagement The top apps among Millennials, and this group’s influence in all facets of app behavior The effectiveness of mobile advertising, including research on native in-app video ads

The 2015 U.S. Mobile App Report - COMSCORE

Romain Fonnier

Report mobile App at US 2015

Duy, Vo Hoang

2015 us mobile_app_report

Max Azaham

The 2015 U.S. Mobile App Report by ComScore

Victor Kong

With the diversity of devices available (smartphone, tablet, PC, smart TV, consoles etc.) content management optimisation is becoming increasingly complex. Discover how the new multi-device analyses and segmentation will help you better understand your audience’s behaviour according to the device they use. This presentation contains practical examples such as the bounce rate analysis and the detection of the best performing sources by type of device.

Analyse your audience by device - Webinar AT Internet

AT Internet

2015 indonesia digital landscape

Hermawan Kusuma Atmaja

Newcastle search2013

Lee Schlenker

Presentación Alessander Firmino - eCommerce Day Bogotá 2015

eCommerce Institute

Internet of Things has opened up extremely productive ways for farmers. Today’s large and local farms can, for example, leverage IoT to remotely monitor sensors that can detect soil moisture, crop growth and livestock feed levels, remotely manage and control their smart connected harvesters and irrigation equipment, and utilize analytics to quickly analyze soil and raise livestock and also optimum utilization of water.

Agriculture Flyer - Mobiloitte

Mobiloitte

Guest Lecture on IOT for Taylor's University (April 15, 2015) - Things that are connected to the Internet can be smarter than you think. There can be embedded intelligence to the device but there are time, a higher processing power is required in the cloud. But when you aggregate various kinds of data from multiple sources, it will bring better insights that you might not have the ability to find out if its data resides in silos. To build smarter world, we need smarter people to make it work.

Internet of Things - Building a Smarter World

Dr. Mazlan Abbas

Sensing-as-a-Service - Prepare for the Next Business Model for Internet of Th...

Dr. Mazlan Abbas

MMA KICKOFF COLOMBIA MAY13 2014 JESPER RHODE

Mobile Marketing Association

Iot Agriculture Mobiloitte

Mobiloitte

The world will need to produce 70% more food in 2050 than it did in 2006 in order to feed the growing population of the Earth – ‘UN Food and Agriculture Organization. To meet this demand, farmers and agricultural companies are turning to the Internet of Things for analytics and greater production capabilities. Smart farming is a concept quickly catching on in the agricultural business. Offering high-precision crop control, useful data collection, and automated farming techniques, there are clearly many advantages a networked farm has to offer.

IoT Agriculture Flyer | Mobiloitte

Mobiloitte

Ericsson Mobility Report June 2015 and the Road to 5G

Maria Boura

CONCePT: Solutions to drive insurances paradigm shift a data driven world. Gi...

Data Driven Innovation

Franck Gallos de la société Ericsson enchaînera sur l’analyse des usages des services d’IP TV des grands opérateurs Telco. Franck détaillera comment la corrélation des données des usages IP TV avec des informations externes comme les données météorologiques ou sociales (événements politiques, sportif, vacances scolaires) permet de contextualiser les statistiques géo localisées pour un meilleur ciblage publicitaire. A noter que ce projet est arrivé second au Trophée de l’Innovation Big Data Paris 2014. Hadoop User Group, le 11 Juin à la Tour Eiffel avec Infotel

Utilisation d'Hadoop chez Ericsson - HUG France (juin 2014)

Modern Data Stack France

Similar a Mobile analytics best practices to steer your multi device strategy (20)

Apps analytics: Solutions to drive your multi-device strategy

Issues and Challenges of Deploying a Smart Citizen Engagement Solution

Evgeny Marchenkov, VP of Sales and Marketing, DataLead

The 2015 U.S. Mobile App Report - COMSCORE

Report mobile App at US 2015

2015 us mobile_app_report

The 2015 U.S. Mobile App Report by ComScore

Analyse your audience by device - Webinar AT Internet

2015 indonesia digital landscape

Newcastle search2013

Presentación Alessander Firmino - eCommerce Day Bogotá 2015

Agriculture Flyer - Mobiloitte

Internet of Things - Building a Smarter World

Sensing-as-a-Service - Prepare for the Next Business Model for Internet of Th...

MMA KICKOFF COLOMBIA MAY13 2014 JESPER RHODE

Iot Agriculture Mobiloitte

IoT Agriculture Flyer | Mobiloitte

Ericsson Mobility Report June 2015 and the Road to 5G

CONCePT: Solutions to drive insurances paradigm shift a data driven world. Gi...

Utilisation d'Hadoop chez Ericsson - HUG France (juin 2014)

Más de AT Internet

[INFOGRAPHIE] Une stratégie digital analytics orientée confidentialité

AT Internet

Reeport Partner presentation - Mixing site- and ad- centric data despite the ...

AT Internet

Présentation partenaire OnCrawl - Comment ouvrir l’Appétit des Moteurs de Rec...

AT Internet

Altice Média Customer Success - App store optimisation

AT Internet

L'Équipe Customer Success - Using analytics to fuel efficient personalisation

AT Internet

Cas client Credit Agricole - Approche data-driven : de la stratégie au déploi...

AT Internet

RGPD & Data Privacy : la CNIL au Digital Analytics Forum 2018

AT Internet

Bien que la data soit omniprésente vous n’en exploitez pas forcément tout le potentiel. Or, ceci peut devenir un sérieux problème si vos concurrents y parviennent et qu’ils portent le pilotage de leur activité à un niveau supérieur tout en instillant une culture Data Driven dans leur organisation. Cet atelier sera l'occasion de découvrir : • Comment des entreprises telles qu’Airbnb, Netflix ou Spotify définissent et diffusent des indicateurs actionnables. • Comment Reeport, plateforme collaborative BI et datavisualisation, peut vous permettre d'en faire autant sur la base de vos données issues d'AT Internet

Reeport @ Digital Analytics Forum 2018: Defining KPIs that matter

AT Internet

La combinaison des données d’audience, de vos data business ainsi que des données SEO permet aujourd’hui de prédire le ROI de vos actions SEO. Cet atelier présentera comment intégrer vos données AT Internet aux données de logs, et de crawl afin de produire des rapport d’analyse actionnable en matière de SEO. Vous découvrirez ainsi comment prédire les gains de trafic organique ou de revenus potentiels pour chaque action SEO.

OnCrawl @ Digital Analytics Forum 2018 : le référencement naturel augmenté

AT Internet

Kamp'n @ Digital Analytics Forum 2018 : la puissance d'AT Internet dans vos F...

AT Internet

How are AI and Machine Learning reinventing marketing strategies? And how can marketers tangibly make the most of the latest innovations in Data Science? In his keynote on "Machine Learning in Marketing", Jim shows how emerging technologies are impacting marketing strategies. He provides the keys for both marketers and analysts to making the most of the latest innovations in data science. Jim Sterne is a prominent expert and true pioneer in digital analytics, Jim founded international events like the eMetrics Summit and the Media Analytics Summit and was named one of the 50 most influential people in digital marketing by Revolution (the UK’s premier interactive marketing magazine). More info https://www.digital-analytics-forum.com/en/ and https://www.atinternet.com

Machine Learning in Marketing - Jim Sterne @ Digital Analytics Forum 2018

AT Internet

Le Digital Analytics, arme de conversion massive pour les sites marchands - P...

AT Internet

Découvrez la présentation effectuée par Christelle Tissot, Head of Customer Success chez AT Internet, et Déborah Botton, chef de produit SEO chez Radio France, dans le cadre de l'événement We Love SEO qui a eu lieu à Paris le 4 octobre 2018. Les deux intervenantes ont mis en avant les challenges SEO d’un groupe tel que Radio France au sein d'une étude de cas : "Analytics et SEO : les clés d'une stratégie réussie".

Analytics et SEO : les clés d'une stratégie réussie - We Love SEO 2018

AT Internet

Grâce à une data unifiée par AT Internet et les KPIs décisionnels de Mazeberry, BforBank bénéficie maintenant d’une vision claire pour piloter son mix marketing. Les risques business sont désormais minimisés et la stratégie d’acquisition optimisée. Ce webinar présentera les avantages du partenariat AT Internet / Mazeberry, et vous apportera des réponses concrètes : - Comment choisir les leviers qui contribuent à maximiser vos conversions ? - Comment intégrer les Impressions dans la compréhension de votre Customer Journey ? - Comment combiner pilotage ROIste de vos investissements et stratégie de conquête innovante ?

AT Internet & Mazeberry : de la data analytics au mix marketing maitrisé

AT Internet

Thanks to unified data from AT Internet, and Mazeberry’s ROI-focused KPIs, BforBank now benefits from a clear understanding of its marketing mix. Business risks are minimised and the acquisition strategy optimised. This webinar is the perfect opportunity to discover the many benefits of combining AT Internet and Mazeberry: - How to choose marketing channels that are most effective in increasing your conversions? - How to make impressions part of your customer journey analytical framework? - How to combine both ROI-driven management of your marketing spen, and an innovative & expansionist strategy?

AT Internet & Mazeberry: from analytics to a fully optimised marketing mix

AT Internet

[DAF 2017] Digital Analytics 4.0: Are You Ready?

AT Internet

Présentation de Ludivine Lille, avocate spécialisée dans la propriété intellectuelle et les nouvelles technologies lors du Digital Analytics Forum by AT Internet le 9 novembre 2017. Le respect de la vie privée des internautes est incontestablement le sujet du moment ! Mais difficile d’y voir toujours très clair dans les nouvelles obligations du Règlement Général sur la Protection des Données (RGPD) et ses implications pour les solutions SaaS d’analytics.

[DAF 2017] RGPD 2018 : Êtes-vous prêt ? par Ludivine Lille (EY)

AT Internet

Présentation de Clémence Scottez, Responsable des affaires économiques à la CNIL lors du Digital Analytics Forum by AT Internet le 9 novembre 2017. Le respect de la vie privée des internautes est incontestablement le sujet du moment ! Mais difficile d’y voir toujours très clair dans les nouvelles obligations du Règlement Général sur la Protection des Données (RGPD) et ses implications pour les solutions SaaS d’analytics.

[DAF 2017] RGPD 2018 : Êtes-vous prêt ? par Clémence Scottez (CNIL)

AT Internet

[DAF 2017] Analytics Suite 2 - Data you can trust

AT Internet

[DAF 2017] Analytics Suite 2 - Insights for everyone

AT Internet

Más de AT Internet (20)