LiveAd Product Suite - Presentation for AT Internet User & Partner Conference

1. LiveAd Product Suite
TV & Online: joint-power
Presentation for AT Internet User & Partner Conference
26th November 2013
© wywy GmbH
1

2. About wywy
 Founded in March of 2012 , headquartered in Munich, Germany with offices and data centers
in Germany, Israel and the United States.
 Focused advertising technology company with simple-to-implement solutions for synchronized,
cross-media advertising campaigns.
 Specializing in real-time content recognition and advertising synchronization on the Second
Screen.
 Solutions based upon proven ACR platform through our acquisition of Idioma, an established
media monitoring software company that was originally founded in 2000.
 Voted Germany‘s Start Up of the year in 2012 by Deutsche Start Ups (www.deutschestartups.de).
© wywy GmbH
2

3. Boom of Second Screen usage
Increase in advertising efficiency through combination of TV and online cross-media campaigns
First Screen
Second Screen(s)
Almost
half off all smart-phone
TNS Infratest 2013: Double screen study for advertising
appeal of Weleda
and tablet users use their gadgets
daily as a second screen. More
than
66% use a second screen
several times a week.
Nielsen, The Cross
97%
rise in sales with
synchronized
cross-media
advertising campaign.
GFK/Coca-Cola/Google Study
Platform Report, Juni2013
© wywy GmbH
3

4. TV-Commercial: First Touchpoint
” In the next twelve months we forecast a sharp increase in
second screen usage. For up to 35% of Spreadshirt
sales, touchscreen-devices could play an important role in the
sales process. For this, from our point of view, TV-Advertising is
going to be the key hand gear.“
Hugo Smoter, Marketing-Chef of Spreadshirt – November, 2013
1. Awareness
© wywy GmbH
2. Consideration
3. Conversion
4

5. Challenge of TV Tracking
 10% of a German mediaplan is always false
⌀ 5:22 minutes off compared to the mediaplan
 80% TV-generated visits happen within the first 90 seconds
after airing
 Need of independent TV-spot tracking in real-time
http://wywy.com/insights/tv-campaign-tracking
© wywy GmbH
5

6. Real time detection of TV-content
24/7 TV-monitoring
with wywy
Realtime tracking with wywy ACRtechnology
Tagging and uploading TV-ad
Javascript / REST API / csv file
© wywy GmbH
6

7. LiveAd Analyze- Full Service Solution with ATInternet
Mediaplan optimization:
 Real-time presentation of
short-time ROI of every single
airing
 Spotoptimization: call-toaction diagnostics
 Optimizing the TV-Channel
and air time
 …
Example for integration in Analytic Tool
© wywy GmbH
7

8. LiveAd Flash
Synchronizing online marketing with TV-ads for cross-media campaign
First customers
since beginning in
July2013:
© wywy GmbH
8

9. LiveAd Impulse
Use your TV-ad: Synchronize your landing-page for
impulse sales
© wywy GmbH
9

10. Three alternatives for an easy to implement
technical integration
1
Javascript



2
API
Advertising client
integrates wywy
Javascript into website
Javascript communicates
with wywy backend,
fetches real-time tracking
information and makes it
available to clients’
analytics tool via
Javascript object

<wywy.js>
result={
channelName: "RTL",
commercialID: 1337,
timestamp: 1380182286
};

© wywy GmbH

wywy pushes ad tracking
information to analytics
tool in real-time via REST
API
Analytics tool processes
information internally for
advertising client
3
CSV file



https://api.client.com/commercials?chan
nelName=RTL&
campaignID=23&commercialID=1337&ti
mestamp=1380182286

wywy uploads daily CSV file
with ad tracking
information to clients
analytics tool
Analytics tool processes
information internally for
advertising client
Note: This option does not
offer real-time information
channelName,ResultStartTime,ResultEnd
Time,commercialName
N24,8/12/2013 5:45:00 AM,8/12/2013
5:45:12 AM,SamsungS4_Park_Aug13
RTL 2,8/12/2013 6:21:56 AM,8/12/2013
6:22:08 AM,SamsungS4_NewYork_Aug13
10