31. Compositionof Loan book, As on March, 2010 43% 60% 18% 4% Total loan book: Rs.1812bn Total retail loan book: Rs. 790bn Vehicle loan contains auto loan 10%, commercial business 6% & two wheeler 1%. Retail business group includes builder loan & dealer funding of Rs. 40.26bn. “Hum Hai Na” 11
32. ICICI Bank CANADA assets profile Total Assets: CAD 5.7bn “Hum Hai Na” 12
33. ICICI Bank UK assets profile Total assets: USD 7.4bn “Hum Hai Na” 13
34. ICICI Bank EURASIA assets profile Total liabilities: USD 406mn “Hum Hai Na” 14
35.
36. ICICI bank won the Asian Banker award for best banking security system
37. ICICI PRU life ranked as the most trusted pvt. Insurance brand in the brand equity
38. ICICI LOMBARD was awarded “Most Preferred General Insurance Brand” at CNBC consumer award 201015 “Hum Hai Na”
72. To create awareness about products through advertisement
73. To maintain its brand of a global bank32 "HUM HAI NA"
74.
75. ADVERTISING A man strolls down a beach, "Zindagi naam hai,mushkil ko aasaan banaane ka. Z A man strolls down a beach, "Zindagi naam hai,mushkil ko aasaan banaane ka Cut to a house, a man addresses the members,”I am Ajay Sharma from ICICI. Ma'am your home has been sanctioned.” Amitabh Bacchan turns to face the camera, "Bas. Ek bharosemand saathi hona chahiye." MVO: "Saathi jo zindagi ko aasan banaaye." Super: 'ICICI Group. Saral. Surakshit. Samajhdar 34 "HUM HAI NA"
76. ADVERTISING A couple enter ICICI Bank and areserved coffee as they wait toopen an account Super: How long does it take to open an account with ICICI Bank? ... disbelief and hands over the documents.VO: Have you opened an ICICI Bankaccount as yet? The man takes a swig from his cup... Super: Before your coffee goes cold. The executive smiles at their 35 “Hum Hai Na”