5 tips to help you succeed in your email marketing campaign

5 tips to help you succeed
in your
Email Marketing Campaign
http://www.BoonKoh.com
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Did you know that Email
marketing is still the best
marketing strategy to use
to be successful online?
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According to a report by Radicati,
the number of email accounts
worldwide is expected to
increase from 3.9 billion accounts
in 2013 to over 4.9 billion by the
end of 2017..
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Email remains as the go-to
form of communication in
the Business world.
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The number of business
email accounts is expected
to grow at an average rate
of about 5% annually and
reach over 1.1 billion by
2017.
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If you think the rise of
Social media will kill email
marketing.
You are wrong!
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Consider this:
How do you log in to your
Facebook account?
-With your email address.
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4 Step process for email marketing
• Provide an irresistible free offer in exchange for
an email.
• Build a data base of email addresses of people
who are interested in your niche. This is also
known as list building.
• Build a relationship with your audience. Get them
to know, like and trust you.
• Offer products that are of use and value to your
audience.

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Sounds simple?

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Tip # 1
Make your intentions
clear from the start.

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Tip 1: Make your intentions clear from the start
When people sign up , the first email that they receive should be a personal
message from you telling them what to expect as a subscriber and why it’s a
good idea to stay subscribed and read every email you send to them.
The first message sets the tone for everything you do later. If you don’t set
the right tone up front, it’s going to take you a lot longer to “warm up” your
readers before they will buy something from you.
Make that first email about them and their needs.
Tell them why they should want to be a subscriber and stay subscribed and
why they should listen to what you have to say.

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Let your readers feel that you are someone they should be looking to for
answers, guidance and support on the way to achieving their goals.
The reason is simple:
All people really care about is their goals and anyone who seems to be able to
help them achieve their goals.
People will evaluate you based on how much they think you can help or hurt
them to the way to their goals. That’s why it is so important that you give the
best information that you can.

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Be different.
Show your readers that you are different from the average commission-hungry
marketers who only care about themselves.
Figure out what your readers want and give it to them without thinking so
much about what’s in it for you.
Remember, you readers will only buy from you, but only when they feel you’ve
done a good enough job of catering to their needs first.
Tip:
Publish a newsletter or an email course that is tailored to your readers‘ needs.

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Tip # 2
Make your subscribers feel
that they can talk to you
and that you actually care
about what they say.

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Tip # 2: Make your subscribers feel that they
can talk to you
Ask your readers simple questions.
Ask them to tell you something about themselves.
Ask questions and do things that require some sort of interaction from your
readers.
It doesn’t really matter what you ask. You can even ask questions that are
completed unrelated to what your newsletter is about as long as you can get
them to respond.

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can talk to you
Send your readers pages of content that they can actually use or information
that they really need. Ask them to click on a link to a page on your blog.
Pass on helpful information to your readers without necessarily promoting a
product.
Passing on resources to your subscribers without always worrying about your
commissions builds trust because they start to think that you want to help
them and not just get money from them. This makes them more willing to
give you money when you ask for it.

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can talk to you
Write to your readers as much as you can without using any affiliate links at
all.
Focus on the content without distracting yourself with how you will get paid
from what you write.
After you have delivered the content, you can always go back and add an
affiliate link to a good product that you have used that supports what you
have written.

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Tip # 3
Be yourself.

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Tip # 3: Be yourself.
Be the real person who is willing to share a bit of yourself.
Write in a way that it looks personal. Like an actual person sitting down and
taking time to communicate with your subscriber.
Write as if you are talking to only one person.
Personal stories help as well because they solidify the fact that you are a
real person.

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Tip # 3: Be yourself.
The more personal you can get your newsletter to look, the more your
readers will start to respond to you.
Remember, the #1 goal is to build a relationship with like-minded people
who seek guidance on the way to their goals.
Your job is to help them get to wherever they want to go, All people care
about is where they want to go and if you can help them get there.

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Tip # 4
Don’t sell too hard.

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Tip # 4: Don’t sell too hard
Don’t fall into the mistake of trying very hard to sell your readers
something.
When you write to people, write because you want to and because you
want to help them.
Present your offer without putting all kinds of crazy expectations in your
head about how much money you are going to make.

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Tip # 4: Don’t sell too hard
When you create a newsletter, special report, or anything else, do
so with a mindset of helping people and not on selling a million
copies .
Your main focus should be on writing something helpful even when
you are making a product offer. Give people some information they
can use even if they don’t buy from you.

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Tip # 5
Don’t get discouraged by
rejection.

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Tip # 5: Don’t be discouraged by rejection.
There will be time when your emails don’t get opened. People unsubscribe.
You get criticism from your readers.
Not everyone is going to like what you put out there so you need to come to
terms with that right now and understand that you are not alone.
Just keep delivering value to your readers. You’ll soon realize that the majority
of the people will appreciate your efforts.
Forget the losers.

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Tip # 5: Don’t be discouraged by rejection.
Success comes to those who plan for it and are bold enough to go after it
no matter who stands in their way.
Everyone has to start somewhere and people who would criticize you the
harshest only want to keep you down so that you don’t ever develop the
skills needed to compete with them.
Ignore them and keep moving forward towards your goals.
Never let anyone take your accomplishments (big or small) away from you.
Just keep moving forward.

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In summary..
Write in a way that it seem like you care.
Only offer contents or products that are of value or useful to your readers
even if you are not making money from it.
Build that relationship with your readers.
Don’t be discouraged if nothing seems to work. Keep trying.

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One last thing
If you like what you are reading here, do visit my blog to leave a comment.
Tell me that you have read this article, what you like or dislike about it,
what you would like to know. Anything. The URL for my blog is:

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Before you go
I would like you to watch the video in the next slide. It is a preview to an email
marketing course by Anik Singal, which will be launched on August 19, 2014.
I signed up for the course in April 2014 and learnt and benefitted a lot from the
material taught in the course.
I especially liked the live weekly training webinars that come along with the
course. Each week, Anik will be hosting a webinar and teaching one topic from
the course. And on certain weeks, he will bring in experts on different areas to
teach you something in their area of expertise.
Without a doubt, I am promoting this course, as I see tremendous value in it and I
guarantee you will not be disappointed by it. Subscribe to my blog so that I can
send you the details when the product is launched.

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.

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Want to see how they
achieve the results?
Click on this link, enter
your email and watch the
full video.

5 tips to help you succeed in your email marketing campaign

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5 tips to help you succeed in your email marketing campaign