This presentation outlines the user journey of a potential customer over 30 days and concludes with the timelines and next steps necessary to make the vision a reality.
I built this for marketing, sales, and C-suite leadership to build consensus for the direction of the product portfolio.
3. Who Buys Bond - “Jane”
The savvy marketer
● Cares about connecting with users in innovative
ways and building brand loyalty
● Values time, convenience and measureable results
● Knowledgeable about tech, likely mid-thirties and
quite busy
● Budget conscious of marketing spend
4. Day 1
Jane sends her first note
● Jane reads about Bond and visits bond.co to send
her first note to herself as a sample
● She gets an email reminding her how thoughtful
and awesome she is and explains how to
download the app
● She reads about how we're offering 10 free notes
for inviting 5 uses to a new organization and
makes a mental note to learn more
5. Day 4
Jane feels the power of a handwritten note
● Her sample arrives and the footer lets her know
her next note could be in her own handwriting
● She visits bond.co, adds an organization to her
profile and invites 5 people from her team to earn
the 10 free notes promotion
● She gets an email reminding her to send a unique
note for Halloween, she follows the link to
download the app and redeems one of her
promotional credits
6. Day 7
From one message to many
● Jane visits bond.co and sends her 9 VIP clients
handwritten notes with her other promotional
credits
● Phil from account management follows up with a
video case study about how campaigns have
helped other organizations engage and retain their
users
7. Day 15
User management and white glove service
● Jane is interested in sending a campaign for the
holidays.
○ She visits bond.co and connects her customer
data via 3rd party integration and can review
the cost of sending a specific amount of users
an engagement campaign
● Phil follows up with her and explains how Bond for
business can make her life easier
8. Day 30
The cycle starts anew
● Phil sends a handwritten note to Jane thanking her
for sending her first campaign
● She receives an email notifying that her campaign
has been sent and links back to her profile page to
track progress
● Her dashboard reports back usage from her entire
organization and enables her to report on the ROI
of using Bond
10. 1 x 1 Thoughtfulness On The Go
Bond Mobile
● Subscription and a la carte purchasing of
messages
● Automated engagement emails and notifications
around occasions
● User defaults (Handwriting, Stationery) are saved
for faster checkout
11. In depth – Mobile App
Mobile ad spend is down while revenue is up
12. In depth – Mobile App (cont.)
Mobile ad spend is down while revenue is up
13. The Complete Thoughtfulness Platform
Web App 2.0
● Users can send 1 x 1, 1 x Many, and International
messages
● Companies can create organizations, invite users,
view analytics in a dashboard and manage assets
● Handwriting digitization is broadly advertised as
upsell at checkout
14. How will this generate return?
Charting the course to sustainable revenue
16. Targeted launch plan
Low spend, high yield results
● Empowering existing users to evangelize
● High-touch onboarding process for new users
● Listing on product hunt and other inbound traffic
platforms
● Coordinated press outreach and article placement
● High-value incentives for early organizational
adopters (I.E. free handwriting digitization)
● Strategic partnerships to increase brand exposure
● Rolling releases of new features
17. A complete team effort
Leveraging the whole team to hit aggressive timelines
● Project kicks off: 7/31
● User tests for Web 2.0 begin: 8/15
● Testing and press outreach begins: 9/1
● Web 2.0 launches: 9/30
● Organizational dashboard released: 10/31
● Full scale tracking of notes: Q1 2018
