Experiential Marketing with Aaron Stelle from WEST
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The document discusses the importance of experiential marketing over personalized marketing. It argues that personalized marketing aims to automate opportunities for sales, while experiential marketing focuses on building real relationships through meaningful interactions. The document provides several examples of how real estate agents and other companies have successfully used experiential marketing tactics, like monthly postcards or photography services after a home closing, to significantly increase their return on marketing investments. It emphasizes that experiences, not just gift cards, are what customers truly value and remember from their interactions with a business.
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Experiential Marketing with Aaron Stelle from WEST
- 1. Scaling Personalization: How to Dominate Experiential Aaron Stelle, VP- Regional Marketing Technology Director astelle@poweredbywest.com | poweredbywest.com
- 2. Why do we need a plan? WHO AM I? themoderndayagent.com/aaron-stelle
- 3. At least twice times a month I get a Starbucks gift card…
- 5. I don’t go to Starbucks
- 6. Why do we market and sell to people in ways we don’t like to be marketed and sold to?
- 7. You can’t automate relationships. But you can automate opportunities.
- 10. Personal is buying my favorite Scotch
- 11. …or buying me coffee after hearing this presentation.
- 12. Why experiential marketing matters…
- 15. So what happens in real estate?
- 21. Some companies are getting it right
- 27. Some people are getting it right
- 31. THE LITTLEST THINGS ARE SOMETIMES THE BIGGEST THINGS.
- 32. …AND, SOMETIMES, LITTLE THINGS CAN LEAD TO VERY BIG THINGS!
- 36. People trust personalities over brands… lucky for us!
- 37. Your most recent experience and your most extreme experience….bad or good.
- 45. What if your budget was entirely experiential…what would that do to your business?
- 46. Farm area of 300 homes 1 postcard per month .50 per card $150 per month (1800 per year) Reach 300 homes Expected Return > 1% 2 Experiential reach outs/month 24 direct interactions $75 interaction $150 per month (1800 per year) 24 people X 200 = 4800 Expected Return = Infinite
- 47. A few ideas to noodle on…
- 51. What if you sent over a photographer after closing and made a coffee table book?
- 52. Realtor Groupon
- 53. The Three M’s
- 54. Mindfulness which leads to…
- 57. Tools to Help
- 58. Tools to Help www.usesphere.com PROMO CODE: WEST2019
- 60. One Last Story
- 62. Experiences not Gift Cards Experiences not Gift Cards
- 63. Why do we need a plan? CONNECT themoderndayagent.com/aaron-stelle
- 64. Thank you!
Notas del editor
- Tell my story, who I am and what I do Bring up Oregon Credit Hours
- Home Depot Card vs 2 Hours of Handyman time
- You can’t automate relationships. But you can automate opportunities
- There can be a desire to “set it and forget it”.
- USE YOUR CRM!! BIRTHDAYS, HANDWRITTEN NOTES, ETC. TELL BIRTHDAY CARD STORY.
- Humans are lazy, we want quick ways to validate decisions.
- Send over a house cleaner
- Send over a landscaper
- Tell my story, who I am and what I do Bring up Oregon Credit Hours