In this presentation we have discussed about the Strength, Weakness, Opportunity, Threats (SWOT). We have also discussed about the major cause of downfall of Nokia.

1. PRESENTED BY:-
Yash Bichu- BBT-1- 13008
Siddant Dhond- BBT-1- 15008
Aayush Kar- BBT-1- 15020
Ayaz Khan- BBT-1- 15022
Kartik Pillai- BBT-1- 15033

2. ABOUT NOKIA:-
• Industry: Telecommunications equipment
• Establish: Finland (1871)
• Founders: Fredrik Idestam & Leo Mechelin
• Area served: Worldwide
• Key people: Risto Siilasmaa (Chairman)
Rajeev Suri (President and CEO)
Timo Ihamuotila (CFO) Products

3. How it started!

5. STRENGTH
 Largest mobile phone distributor of mobile phone in mobile industry.
 User friendly with many accessories.
 High re-sale value compared to other mobile brand.
 Reliability, durability, and creativity their phones provide.
 Minimal price range for mediocre.
Other Brands

6. WEAKNESS
 Slow reaction to new rivalry.
 Low popularity of Symbian operating system.
 Poor design of smart phones.
 Low performance of smart phones.
 There are slumps in the company’s development with its
Windows Lumia range of smartphones because of constant
competition from rivals Android and iOS.

7. OPPORTUNITY
 Huge loyal customer.
 Huge presence in developing countries.
 CDMA Market.
 Stylish design based on cutting-edge technology.
CDMA Phone

8. THREATS
 RIVAL APPLE IS TAKING UP MARKET SHARE FROM NOKIA.
 IPHONE is the most popular mobile device
 SAMSUNG, MOTOROLA, SONY ERICSON IS USING GOOGLE ANDROID
which is more popular than SYMBIAN
 Low-cost threats by China mobile companies and others can cause big problems.

9. CONVERTING WEAKNESS TO STRENGTH
 Make mid range smart phones affordable.
 Increase camera quality.
 Quick reaction to new trends, Rivalry
 Smartphones with latest OS like Android (Snapdragon, Android P)
 New Improved designs.

10. CAUSE OF DOWNFALL OF NOKIA.
 Failure of Symbian OS and Wrong Deal with Windows.
 NOKIA Became Laggard in Smartphone Market.
 Losing Market Share on Both Ends.

11. RESURRECTION.
 After Nokia was acquired by Microsoft for over $7 billion in 2013, the company, once the
leading vendor in the mobile phone space, took its focus off of what it was best at, partially
because of the failure of Microsoft's own Windows Phone division. Instead, the company
seemed more focused on the Internet of Things and digital health.
 Nokia family joined the android one family.
 On 5 July 2017, Nokia and Xiaomi announced that they have signed a business
collaboration agreement and a multi-year patent agreement, including a cross license to
each company's cellular standard essential patents.
 Nokia signed a deal with NTT DoCoMo Japan's largest mobile operator, to provide 5G
wireless radio base stations in the country by 2020.
 On 29 January 2018, Nokia introduced the Reef Shark line of 5G chipsets claiming that it
triples bandwidth to 84 Gbit/s.
 Nokia announced that it has acquired a California based IoT start-up, Space Time Insight.
 Nokia is selected by Vodafone to be its technology partner for Mission to the
Moon project