Every quarter during my time with The Creative Coast, I was responsible for gathering our data and tracking our growth for our email marketing.

1. THE CREATIVE COAST
Email Marketing:
Q4 Metrics
Presented by Abbegayle Stallons

2. Presentation Outline
OBSERVING...
• Q3 to Q4 Impact Comparison
• Monthly Click Rate
• Monthly Subscription Trends
• Monthly Open Rate

3. EMAIL (WEEKLY NEWSLETTER) PERFORMANCE SUMMARY - QUARTER 3
Total Subscribers: 2,648 subscribers. in Q1 vs. 2,514 subscribers in Q2 (+5.3%) vs. 2,422 subscribers in Q1 of 2022 (+9.3%)
Average open rate in Q3 was 31% vs. Q2 at 29% (+7%) vs. Q1 at 25% (+24%)
Average click rate in Q3 was 1.96% vs. Q2 at 1.96% vs. Q1 at1.86% (+5.38%)
Total Subscribers Avg. Open Rate Avg. Click Rate
2,514
Q1 2022 Q2 2022 Q1 2022 Q2 2022 Q1 2022 Q2 2022
25%
29% 1.86%
1.96%
2,422
Q3 2022
2,648
31%
Q3 2022
1.96%
Q3 2022

4. EMAIL (WEEKLY NEWSLETTER) PERFORMANCE SUMMARY - QUARTER 4
Total Subscribers: 2,803 subscribers in Q4 vs 2,648 subscribers. in Q3 (+5.9%) vs. 2,514 subscribers in Q2 (+5.3%) vs. 2,422
subscribers in Q1 of 2022 (+9.3%)
Average open rate in Q4 was 29.9 vs. Q3 at 31% (-3.5%) vs. Q2 at 29% (+7%) vs. Q1 at 25% (+24%)
Average click rate in Q4 was 2.15 vs. Q3 at 1.96% (+27.5%) vs. Q2 at 1.96% vs. Q1 at1.86% (+5.38%)
Total Subscribers Avg. Open Rate Avg. Click Rate
2,514
Q1 2022 Q2 2022 Q1 2022 Q2 2022 Q1 2022 Q2 2022
25%
29% 1.86%
1.96%
2,422
Q3 2022
2,648
31%
Q3 2022
1.96%
Q3 2022
Q4 2022
2,803
29.9%
Q4 2022
2.15%
Q4 2022

5. 10/3 10/10 10/17 10/24 10/31
Open Rate Click Rate Bounced
40
30
20
10
0
October 2022

6. 11/7 11/14 11/21 11/28
Open Rate Click Rate Bounced
40
30
20
10
0
November 2022

7. 12/5 12/12 12/19
Open Rate Click Rate Bounced
40
30
20
10
0
December 2022

9. Active 2,803
Inactive 8,097
Special Groups 620
Total 12,140
Subscriber
Breakdown

10. Resources
https://www.campaignmonitor.com/blog/email-marketing/17-email-marketing-metrics-every-
email-marketer-needs-to-know/
https://docs.google.com/spreadsheets/d/1BC8oWh_Y-GsysxhKC81703RJ2-
nnZjnY4e0BuHydYEs/edit#gid=0
https://www.calculatorsoup.com/calculators/algebra/percentage-increase-calculator.php
https://docs.google.com/document/d/1En6cAFfkloLjC1JSDl-G_g2Pg85UV5M2ONZa1GDEx44/edit
https://app.flodesk.com/emails
https://blog.hubspot.com/marketing/metrics-email-marketers-should-be-tracking