Proposal with improvements

1. Proposal
1
Centre Name and Number:
York College 48357
Student Name and Number:
Abbie Nicholls 148462
Project proposal title and date:
Alternative Film Posters
Main area of activity:
The medium that I will be working in is photography. I have a passion for photography and would
like to expand my knowledge and skill set by experimenting with portraits, street and night
photography. I am going to use my own photography to create alternative movie posters that are
unique and different to the mainstream artwork.
Rationale:
Over the past 2 years, I have made a range of different products surrounding the nature
photography theme including calendars, guidebook, portfolio and a fanzine. I have acquired a
range of skills on Photoshop including the camera raw filter, dodge and burn tool and curves. I will
apply these skills when editing my photographs for this project as well as applying new techniques
that I have learned from YouTube tutorials. My previous product was a fanzine and a nature
campaign leaflet. Because these products follow different styles of photography, they will not
impact upon my work that much, however I can learn from mistakes that I made in the projects and
learn from them to make sure the FMP runs smoothly.
Project Concept:
I am going to create alternative film posters for my FMP. I would like to produce my own unique
photography and use it as the cover for mainstream films. The photography will range in styles
from nature, macro to portraits and wildlife. I would also like to include digital graphics so that I can
try a new skill set and expand my knowledge on Photoshop. I will need to conduct research by
looking at examples of artists and their work and inspiration. This research will help my own
project, as I will be introduced to new techniques and skills that I have not experimented with
before. It will also help generate new ideas for different films so that the project is more creative. I
would like to look at examples of current alternative film posters and analyse what skills and
techniques are used on the poster. This would help improve the quality of my work and make it
look more professional. My posters will vary from having a minimalistic design to detailed with lots
of graphics and small detail. This will highlight my range of knowledge and show off what I can
achieve on Photoshop.
How will the project be evaluated and reviewed:
I will evaluate my work myself by analysing each poster in detail of colour scheme, photography
style, font and tone. In previous evaluations, I have also had peer feedback so that they can share
what they like and dislike about my work. This will allow me to see how my product has interested
my target audience and what they do not like. Throughout the production process, I will write
development diaries, which includes what work I have done on each day. This means that I can
evaluate my production in much more detail. I can see on what day or week a specific piece of
production went wrong and address this and how it would possibly impact the product. The final
way I will evaluate my posters will be by comparing them to existing products. This will help review
my product because I can analyse the quality of my work and how professional it looks. In the
future, I am going to be studying photography at university, therefore this process will help develop
my work in the future. I will have plenty of experience on Photoshop and within other styles of
photography.

2. Proposal
2
Bibliography:
1. Spoke Art (2019). Alternative Film Posters. Available: https://spoke-
art.com/collections/alternative-film-posters. Last accessed 23rd Jan 2019.
2. New York Times (2019). Alternative Movie Posters: Fan Art We Love. Available:
https://www.nytimes.com/2017/09/22/movies/alternative-movie-posters-fan-art-
we-love.html. Last accessed 23rd Jan 2019.
3. Abbie Nicholls. (2019) Target Audience Research Survey (conducted on 28.1.19)
4. Andrew Sebastian Kwan. (2019). .. Available:
https://andrewkwanart.bigcartel.com/. Last accessed 23rd Jan 2019.
5. Georgia Brown. (2019) Target Audience Interviews (conducted on 28.1.19)
6. Ian Haydn Smith (2019). Selling the Movie: The Art of The Film Poster. .: Quarto
Publishing Group . p1-p35.
7. JohnAlvin,AndreaAlvin(2014).The Art of JohnAlvin..:TitanBooksLimited.p1-p160.
8. John Alvin. (2019). .. Available: https://johnalvinart.com/artwork/. Last accessed
23rd Jan 2019.
9. Matthew Chojnacki (2013). Alternative Movie Posters. .: Schiffer Publishing
Limited, 2013. 207.
10. Sophie Grantham.(2019) Target Audience Interviews(conductedon 28.1.19)
Week Tasks to be Completed: Specific Tasks
1 Pre-production  Proposal and background research
2 Pre-production  Research- primary and secondary
3 Pre-production  Research- primary and secondary
4 Pre-production  Experiments
5 Pre-production  Experiments
6 Pre-production  Pre-Production and planning
7 Pre-production  Pre-Production and planning
8 Production  Production and reflections
9 Production  Begin taking photographs in different styles such
as landscape, portraits and street. Plan all the
films that I want to photograph and choose
perfect locations and equipment for the shoot.
Take as many pictures for each poster as
possible to make sure I have the perfect one.
10 Production  Edit photographs following tutorials on YouTube
as well as using camera raw filter. Use skills that
I already know on my camera to edit the image
as well as using skills on Photoshop such as
dodge and burn and curves. Try new skills to
improve quality of my photographs.
11 Production  Draft peer feedback
12 Production  Begin editing the posters with different
techniques learned from YouTube tutorials.
Follow conventions that I have learned from
previous projects and apply them to my work as
well as adapting more skills. Create experiments
of different layouts and designs to find the perfect

3. Proposal
3
one to work for the film.
13 Production  Begin building the website to showcase and sell
prints. Apply skills that I have learned from
previous projects to make sure my website looks
professional. Watch tutorials on how to include
new techniques and skills that I have not used
before to improve quality.
14 Production  Finalise any production to do with the posters or
website. Make any last minute improvements.
Edit the images and poster further to make sure
everything is perfect. Make sure that the website
is fully functional and looks professional.
15 Evaluation  Evaluation
16 Evaluation  Evaluation
17 Evaluation  Presentation
18 Moderation  Reflect on my work, make any changes or
improvements
19 Show Preparation  Prepare for show, print off work and have website
set up. Have a folder for all my work.
20 Show  Showcase my work for all classes, tutors and
parents. Receive response on my work on how to
improve and progress in the future.