2. There are 3 main types of
distracted driving…
Source: US Department of Transportation, Statistics and Facts about Driving
Visual – taking your eyes off the road
Manual – taking your hands off the wheel
Cognitive – taking your mind off what you’re doing
image: ClipArt
3. image: Andrea Narita ‐ Flickr
Texting is the most alarming
because it involves all 3 types
of distraction.
Source: US Department of Transportation, Statistics and Facts about Driving
4. In 2009, 20% of crashes in the United States were
reported cases of distracted driving.
Source: US National Highway Traffic Safety Administration
image: alexbartok ‐ Flickr
5. image: Siebuhr ‐ Flickr
Of those killed in distracted-driving-related
crashes, 18% or 995 involved reports
of a cell phone as the distraction.
Source: US National Highway Traffic Safety Administration
6. Drivers who use hand-
held devices are 4x
as likely to get into
crashes serious
enough to injure
themselves.
Source: Insurance Institute for Highway Safety
image: RiaPereira ‐ Flickr
7. So…
…Why does 81% of
the population keep
texting while driving?
Source: Buzzle.com – Texting while driving statistics
image: Magda.indigo ‐ Flickr
8. MULTITASKING
Convenience of texting and driving at
the same time – people become
oblivious to the danger.
Image: ashapiro515 ‐ Flickr
10. image: vnduan ‐ Flickr
OBLIVIOUS
it is
People don’t realize how dangerous
for themselves&others.
11. image: Hypno Istanbul ‐ Flickr
Studies show that texting
deteriorates reaction time
more then getting behind
the wheel drunk…
Texting showed a 35% deterioration in
reaction time and 91% decrease in steering
ability…
…while driving drunk only showed a 12%
deterioration in reaction time.
Source: CBC News
12. So…If you wouldn’t get
behind the wheel
drunk…
…Then why would you get
behind the wheel and text?
image: bimma ‐ Flickr
14. FINES
Are fines really the positive solution to change the
statistics around texting&driving?
Image: Amsterd@m ‐ Filckr
15. image: WestPeak Photography ‐ Flickr
In 2011, 1500 people have been fined $167 for
distracted driving in Vancouver.
Source: The Globe and Male – Does Texting While Driving make sense to you?
16. In 2010, almost 17,000
drivers were charged
$155 in Toronto.
Source: The Globe and Male – Does Texting While Driving
make sense to you?
image: ijusIne ‐ Flickr
17. Image: DanielY ‐ Flickr
Even the App campaigns to stop texting while
driving in this digital age aren’t helping.
Source: The Globe and Male – Does Texting While Driving make sense to you?