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                                                               TM




                                                                         Orlando, FL
                                              June 8-10, 2009



                                     Explore       hot and exciting new research

                                  Uncover          new trends, hear case
                                                   studies from industry peers

                                   Learn           how to positively engage kids,
                                                   moms, dads, and grandparents



            Participating organizations:

            Brent Hill, Senior Internet                Geoff Cook,
            Content Manager for Product                Chief Executive Officer,
            Marketing and Development,                 MYYEARBOOK
            LEGO SYSTEMS®
                                                       Neale S. Godfrey,
            Peter O'Reilly, Director of                Chairman, CHILDREN'S
            Marketing, THE NATIONAL                    FINANCIAL NETWORK, INC
            FOOTBALL LEAGUE
                                                       Jesse Soleil,
            Stephen L. Medlicott, Marketing            Vice President, Emerging
            and Communications Director,               Media & Technology,
            BOY SCOUTS OF AMERICA                      SCHOLASTIC, INC.




Sponsors:                                                       Media Partners:




                                      1-800-882-8684 • www.kidpowerx.com
TM




                                                                                                                          Orlando, FL
                                                                                                 June 8-10, 2009


                                                                                                                  Who Should Attend
          Reaching kids, tweens and the
                                        whole family is a challenging miss
                                                                          ion. Keeping them
          engaged is even tougher.                                                                                Kid Power 2009?
          It is estimated that, collectively, child
                                                   ren influence $500 billion in spen
                                                                                      ding annually. Every        Managers, Directors and VPs of Kid, Youth
          year, the average child sees about
                                                 40,000 ads on TV, in addition to the
                                                                                        increasing explicitness   and Family Brands and anyone that is
          of product placement in video gam
                                                  es, virtual worlds, movies, and TV
                                                                                     shows.                       involved in marketing including:
                                                                                                                     Marketing Strategy & Trend Analysis
                                                                                                                  •
          Changing government regulations
                                             that dictate the “how” and “what”                                       Branding
                                                                                                                  •
                                                                                   of marketing to kids
          and the backlash against product
                                            initiatives add to the complexity that                                   Advertisers
                                                                                                                  •
                                                                                   marketers face and
          have driven a more relationship-or
                                            iented trend in marketing.                                               Content, Product & Packaging
                                                                                                                  •


                                                                                                                     Developers
      The 16th Annual Kid Power conferen
                                            ce brings together the leading bran                                      Promotions
                                                                                                                  •
                                                                                 ds, agencies, media
      and strategists to discuss the best
                                          ways of positively engaging not just                                       Merchandising
                                                                                                                  •
                                                                               kids, but the whole
      family & the “whole child”.                                                                                    Web & Media (Radio, TV, Film, Print,
                                                                                                                  •


                                                                                                                     etc)
         This year’s highlights include:                                                                             Advertising, Marketing & Research
                                                                                                                  •

            Insightful speeches, interactive pane
      •
                                                                                                                     Agencies
                                                    ls and formal presentations from indu
                                                                                            stry innovators
           including: The National Football Leag                                                                     Licensors
                                                                                                                  •
                                                     ue, Boy Scouts of America, LEGO,
                                                                                          Children's Financial
           Network, Inc., Action for Healthy
                                                Kids, Sandvik Innovations, Circle of
                                                                                       Moms, Tween Brands,
           Inc., and many more!
           Structured Networking & Roundtab
        •
                                                  le Discussions where you can reco                               About the Organizer
                                                                                       nnect with colleagues
           and build new relationships to iden
                                                 tify deal-making and partnership oppo
                                                                                           rtunities
                                                                                                                                           Marketing IQ, a
       What else you can expect:
                                                                                                                                           division of IQPC, is
           Understand who your target audi
       •
                                               ence is (is it the parents, the kids,                                                       dedicated to providing
                                                                                     both?) and how best to
          reach them in a truly engaging yet                                                                      practical, detailed information through
                                                 still constructive way
          Learn about new research and case
      •
                                                                                                                  conferences and training courses. By providing
                                                  studies on reaching moms, dads,
                                                                                      grandparents and
          other family members                                                                                    accurate, objective and up-to-date
          Explore new technologies – like socia
     •
                                                                                                                  developments and trends in various industries,
                                                   l networking and mobile marketing
                                                                                          – and how to
          successfully use them                                                                                   Marketing IQ enables organizations to remain
          Hear specific research results and
     •
                                                                                                                  competitive and profitable. Marketing IQ
                                              trend analysis
          Network with marketing, branding                                                                        recognizes the value of face-to-face forums,
    •
                                                and innovation leaders in the “kid
                                                                                       space”                     and strives to make each conference a valuable
                                                                                                                  learning experience, allowing our attendees to
    I look forward to welcoming you
                                           to Orlando and the longest running
                                                                                   kids marketing event!          receive a maximum return on investment.
                                                                                                                  Become a member of Marketing IQ and receive
    Sincerely,
                                                                                                                  complimentary access to resources that will
                                                                                                                  keep you at the forefront of industry change.
                                                                                                                  You will receive access to our growing library of
                                                                                                                  multi-media presentations from industry
                                                                                                                  leaders, an email newsletter updating you on
    Lisa Ringlen
                                                                                                                  new content that has been added, free
    Senior Conference Director
                                                                                                                  aggregated news feed from over 1,000 global
    www.kidpowerx.com
                                                                                                                  news sources tracking your industry and special
                                                                                                                  member only discounts on events. Become a
                                                                                                                  member online at
                                                                                                                  www.marketingiqonline.com/member




                                                                       1-800-882-8684 • www.kidpowerx.com
2
Pre-Conference Workshops
                                                  TM


                                                          Monday, June 8, 2009



      A          8:15 - 11:15 8:00 Registration For Workshop A (Coffee will be served)

       Successfully Reaching The Kid & Tween Market Through Licensing & Strategic Partnerships
       Toy, video game and trading cards licensing has become a very strong             How strategic partnerships with like minded companies and
                                                                                    •


       tool in reaching kids. Today’s kids can enjoy their favorite characters on       organizations can enhance both brands in the eyes of kids
       everything from their toothbrush to their shoes. But, what is the best           Best practices for finding the right partners for you
                                                                                    •


       way for you to utilize licensing agreements and strategic partnerships
       to further your brand and message?                                           Workshop Leaders are to be announced. For speaker updates
                                                                                    and opportunities, please visit the website at
       In this session you will learn:                                              www.kidpowerx.com.
       • The power of license characters on kids: What are the right and


         wrong ways to do it?




      B          11:30 - 2:30 11:15 Registration For Workshop B (A Box Lunch Will Be Served)

       Born To Play!
       Kids are born to play with an innate ability to create games within any          Make any brand more “Playable” through creative online activities
                                                                                    •


       situation. Give them tools that stimulate their imaginations and                 Communicate with kids through online game play
                                                                                    •


       creativity and you will gain a fan for life.                                     Understand how to enhance learning through play
                                                                                    •


       Learn how to inspire children from LEGO, the best and most credible
       player in the toy business, named quot;Toy of the Centuryquot; – twice.              Presenters:
                                                                                    Brent Hill, Senior Internet Content Manager for Product
       This workshop will help you:                                                 Marketing and Development, LEGO SYSTEMS®
       • Inspire kids to explore and challenge their creative potential             Jack Dearnbarger, Senior Director of Business
       • Shape immersive online experiences based on game play                      Development, BLOCKDOT, INC.




      C          2:45 - 5:45 2:30 Registration For Workshop C (Coffee will be served)

       12 Principles You Need To Succeed In The Marketplace When Creating Healthier Food Products For Kids
       Why is it that so many healthier, new kid products are launching in the      We’ll plan to cover:
       marketplace, but very few are succeeding? In this presentation, Just Kid       The balancing act – who do you target, kids or moms….and how do
                                                                                    •


       Inc. will share our best practices for creating new food products with         you please both?
       staying power in the marketplace. Learn about the most common                • The most common healthy product development paths that are likely


       pitfalls to avoid when creating healthy kid products and some of the           to backfire
       tried and true principles to consider as the foundation for your new         • How much should you talk about nutrition to kids?


       product development efforts. Even if you aren’t developing food              • The secret ingredient that needs to be there when creating healthier


       products but are interested in new product development, there’ll be            foods
       new insights for your business too.                                          • How to be sure that you’ve got a winning new idea




                                                                                    Presenter:
                                                                                    Laurie Klein, Vice President, JUSTKID INC.




Sponsors:
                                                                                                                                                             3
Main Conference Day One
                                                        TM


                                                                 Tuesday, June 9, 2009

        Registration & Coffee                                                                      Media, Marketing And The Economy
8:00                                                                                       11:00
                                                                                                   Given the current environment, what are the best practices for reaching
        Opening Remarks
8:50                                                                                               the kid? Is it through the moms? Are partnerships the way forward?
                                                                                                     How to effectively compete and expand in the current economic environment
                                                                                                   •


        Keynote: The National Football League Presents:
9:00                                                                                                 Making the right investments today to grow your business tomorrow
                                                                                                   •


        Handing Off to the Next Generation of Fans,                                                  Partnership acquisition: How strategic partnerships with like-minded
                                                                                                   •


        Athletes and Gamers                                                                          organizations can allow you both to thrive in tough economic times
        As a well-established and powerful sports and entertainment brand, for                       The latest on advertising and kids today: What's been effective lately
                                                                                                   •


        decades the NFL has benefited from fans’ passion for the game being                          with kids and parents?
        organically passed down to the next generation. However, in a rapidly
                                                                                                   Scott Hendrickson
        changing kids environment, the NFL has spent the last three years focused
                                                                                                   Vice President, Sales and Marketing
        on creating kid-customized entry points into the NFL for young fans,
                                                                                                   SPORTS ILLUSTRATED FOR KIDS
        athletes and gamers, as well as their parents.
        This presentation will not only look inside the NFL’s youth strategy and the
                                                                                                   Reintroducing, Reconnecting And Reestablishing A
                                                                                           11:45
        partnerships that have been established in recent years, but will also look
                                                                                                   Brand While Reaching Out To A New Audience
        forward to the next stage of the NFL’s youth platform.
                                                                                                   As part of their 100th Anniversary Celebration, Boy Scouts of America is
        Among the areas that will be discussed include:
                                                                                                   making bold new changes, moving ahead with a positive PR vision while
           NFL PLAY 60, the NFL’s primary corporate social responsibility platform,
        •
                                                                                                   staying true to their mission of instilling character in America’s youth. Hear
           which is committed to the health and fitness of the next generation
                                                                                                   how they are doing it through:
           NFLRUSH.com and NFLRUSH Zone, the first multi-player, role-playing
        •
                                                                                                      Not just celebrating the BSA’s first 100 years but sharing a vision for the
                                                                                                   •

           game world from a sports property.
                                                                                                      next 100 years
           The multiplier effect that the right media and sponsor partnerships in
        •
                                                                                                      Reestablishing the brand with consistency and clarity: Better managing
                                                                                                   •

           the youth space can create
                                                                                                      the use of logos brand positions and messages
        Peter O'Reilly                                                                                Hispanic Initiative to engage Hispanic youth and their families in Scouting
                                                                                                   •


        Director of Marketing                                                                         Extending the brand through sponsorships and partnerships
                                                                                                   •


        THE NATIONAL FOOTBALL LEAGUE                                                                  Reaching kids and moms where they are at the local level through
                                                                                                   •


                                                                                                      schools, religious and social organizations
        Speed Networking
9:45                                                                                                  Leverage digital media
                                                                                                   •


                                                                                                      Protecting current relationships while building new ones
                                                                                                   •
        Think you know everyone at the conference? Here’s your chance to
                                                                                                      Making that alumni connection
                                                                                                   •
        showcase your rapid-fire networking skills! This structured speed
        networking will help you meet new and old conference colleagues and                        Stephen L. Medlicott
        give you the opportunity to build new relationships to identify new deal-                  National Director, Marketing Group
        making and partnership opportunities in the industry.                                      BOY SCOUTS OF AMERICA

        Networking Break                                                                           Networking Lunch
10:30                                                                                      12:30

                                                             Concurrent Sessions begin: Choose Track 1 or 2
        TRACK 1: MARKETING TO THE WHOLE FAMILY                                                 TRACK 2: EMERGING TECHNOLOGY AND YOUR MARKETING PLAN

        Marketing To Moms Or Kids? Case Study                                                  Maintaining Evergreen Properties: Case Studies
1:30
            Significant research and business models that pointed to weighting the             Cabbage Patch Kids and Teenage Mutant Ninja Turtles (Both with 25 year
        •


            majority of kajeet marketing (75%) to kids                                         milestones in 2008 and 2009 respectively):
            Review of in-field experience after 1 year of operation - showed marketing           TV, Print, PR Stunts, Retail Events, Cross Country Tours and more!!! The
        •                                                                                      •


            to mom was much more effective for this product category                             many ways to reach a broad consumer group
            Guidelines for dividing marketing investments toward moms and kids                   Keeping these brands as relevant today as they were in the 80’s
        •                                                                                      •


            Profile of techniques for cost-effectively reaching today’s moms and profile         A two prong strategy that appeals to two demographic targets:
        •                                                                                      •


            of experience in marketing to mom in this economic climate                                      Cabbage Patch Kids: Grandmothers and Moms
                                                                                                         •


                                                                                                            TMNT: Adult / College Males and Young Boys
                                                                                                         •
        Carol Politi
        Senior Vice President, Corporate Development                                           Rosalind Nowicki
        KAJEET                                                                                 Executive Vice President, Marketing & Licensing
                                                                                               4KIDS ENTERTAINMENT, INC.

        How We Reached Mom                                                                     15 Things you Need To Know About Kids, Media &
2:15
                                                                                               Advertising
        Utilizing social networking and the power of word of mouth to deliver your
          message                                                                              In today’s information- and media-saturated world, knowing how best to
          The importance of context, trust and engagement in marketing to moms                 reach young consumers is one of the most difficult tasks in our industry. In
        •


          Understanding where and how to reach them                                            this presentation, Mediamark Research & Intelligence (MRI) will share key
        •


          What does it mean to engage mothers online: Considering your objectives,             insights about kids and media from The American Kids Study™, including:
        •


          rather than your tactics                                                                How do kids use TV? Do they multimedia-task? Do they watch
                                                                                               •


          Enable moms to embrace and own your brand message, not just hear it                     commercials? And, what types of TV rules do parent’s typically put in place?
        •


                                                                                                  How do Kids use the Internet?
                                                                                               •
        Ephraim Luft
                                                                                                  What creative elements in advertising most resonate with kids?
                                                                                               •
        CEO and Co-founder
                                                                                                  What’s new with kids and gaming?
                                                                                               •
        CIRCLE OF MOMS
                                                                                               Anne Marie Kelly
                                                                                               SVP Marketing & Strategic Planning
                                                                                               MEDIAMARK RESEARCH & INTELLIGENCE (MRI)

        Networking Break
3:00
                                                                            1-800-882-8684 • www.kidpowerx.com
4
How To Reach Moms Where They Live                                                      The Vireal World: Where The Virtual And Real Worlds
3:30
                                                                                                   Meet
            There are currently 32.2 million moms online, and 67% of them are there
            researching purchasing decisions. They are finding influential peers through           Combining innovative online design tools and a vibrant virtual world with
            online communities, mommy blogs, microblogs, and more. In this                         real-world clothing and accessories
            presentation, we will share:                                                             Understanding your customer: What are their drivers? What are their
                                                                                                   •


               Case studies and trends                                                               constraints?
            •


               Our experience with proprietary services such as Team Mom™, Web Mom                   Making the virtual and real worlds as seamless as they are in your
            •                                                                                      •


               Directory, and the Bloggers Brunch                                                    customers’ minds
               Tips on where to find the right moms for your message                                 Keys to reaching your decision makers (girls) and the buyers (parents,
            •                                                                                      •


               The dos and don’ts of communicating with them in virtual space                        grandparents)
            •



            Stephanie Azzarone                                                                     David Cote
            President                                                                              CEO and Founder
            CHILD'S PLAY COMMUNICATIONS                                                            EST. TODAY


            Keynote: The Future Of Social Networking                                                       Who is doing it well and who isn’t?
4:15                                                                                                   •


                                                                                                           What brands should prioritize and how they should measure
                Social media and where it fits in the marketing mix                                    •
            •


                                                                                                           What brands can do to maximize their investments
                How best to utilize social networking: Best of case studies about how it               •
            •


                                                                                                           What brands can do to create an agency relationship that leads to
                is being used                                                                          •


                                                                                                           faster returns
                How do you find success with social media and measure the
            •


                effectiveness of it?                                                                   Laurence Bricker
                The different flavors of social media
            •
                                                                                                       Co-Founder, Chief Experience Officer
                The rise of social entertainment networks
            •
                                                                                                       POPULAR FRONT
                The value proposition to marketers
            •



                                                                                                       Networking Cocktail Reception
                                                                                            5:45
            Geoff Cook
            Chief Executive Officer
                                                                                                       Dinner With Strangers
                                                                                            6:45
            MYYEARBOOK
                                                                                                       You’ve arrived in town, attended some great workshops, a full day of
            Investment Challenges and Choices of Today’s                                               sessions and learned a ton of useful information! Why not meet fellow
5:00
            Kids Brands                                                                                conference attendees for an informal dinner to trade ideas and network.
                                                                                                       Check out the Dinner With Strangers board in the exhibit hall to sign up
            Brands have limited investment dollars, a low tolerance for long
                                                                                                       to dine at a local restaurant with your peers.
            development/deployment schedules and a need for immediate return.




                                                                     Main Conference Day Two
                                                            TM


                                                                     Wednesday, June 10, 2009

            Registration & Coffee                                                                                  brought into the virtual world of KidsCom.com to make things more quot;realquot;
8:00
                                                                                                                   Hear how kids become quot;Idea Seekersquot; for learning and use video and
                                                                                                               •



            Opening Remarks                                                                                        virtual products to get their parents involvement
8:50
                                                                                                               Jori Clarke
            Key Note: Kids, The Economy And The Green
9:00                                                                                                           Chief Executive Officer
            Movement                                                                                           CIRCLE 1 NETWORK
                Economic shifts in marketing and how economics will play a part in kids
            •

                                                                                                               Dr. Kathleen Hall
                lives at home and at school
                                                                                                               Founder & Chief Executive Officer
                Teaching kids about money matters and raising fiscally responsible kids
            •

                                                                                                               THE STRESS INSTITUTE & THE MINDFUL LIVING NETWORK
                Economy and ecology: Impact of the Green Movement on kids’
            •


                decision making
                                                                                                               Networking Break
                                                                                                    10:30
                What does it mean to go back to basics with your marketing initiatives
            •


                and how can you do it successfully?
                                                                                                               Fresh Research: Changing Demographics
                                                                                                    11:00
                Next generation workforce and financial literacy: LIFE, Inc. “The
            •

                                                                                                                   Research and studies on the keys to reaching the tricky demographic of
                                                                                                               •
                Ultimate Career Guide for Young People”
                                                                                                                   ‘Tween Girls ages 7 to 14
            Neale S. Godfrey                                                                                       How to market to the influencers: Engaging parents and the whole family
                                                                                                               •

            Chairman                                                                                               Developing a real relationship with kids: Charting how different
                                                                                                               •

            CHILDREN'S FINANCIAL NETWORK, INC.                                                                     demographics respond to your message
                                                                                                               Leslie Armour
            Engagement Across Media Platforms: Reaching Kids
9:45
                                                                                                               President, Youth Marketing Group
            And Their Parents Where They Live - In The Real
                                                                                                               Representing TWEEN BRANDS, INC. AGENCY
            World, The Virtual World And On Television
                Today's family is harder to reach as media habits change and economic
            •

                                                                                                               Creating Kids Trans-Media Properties
                                                                                                    11:45
                pressures intensify
                                                                                                               From Scholastic's Lab for Informal Learning, co-designer of The 39 Clues,
                In the digital world, kids can quot;findquot; product and other information
            •

                                                                                                               comes a presentation and discussion on developing a kids' transmedia
                easily; but parents are increasingly challenged to quot;learn and be
                                                                                                               property from the ground up, including developing an engagement
                involvedquot; in the purchase
                                                                                                               strategy based on audience, building an editorial strategy, technology
                Despite these challenges to quot;Mindful Livingquot;, important messages can
            •

                                                                                                               approaches, and business model considerations.
                be delivered effectively using the power of integrated media and offline
                family connections                                                                             Jesse Soleil
                Learn how awareness, actions and purchases in the real world have been                         Vice President, Emerging Media & Technology
            •


                driven by television, simulations and video learning in the virtual world                      SCHOLASTIC, INC
                Hear how real world locations like The Field Museum of Chicago were
            •



                                                                                                               Networking Lunch
                                                                                                    12:30
Sponsors:
                                                                                                                                                                                         5
TRACK 1: FOOD & BEVERAGE                                                          TRACK 2: FUTURE TRENDS

            Implementing And Evaluating Local Wellness Policies                               Strategies To Use When Leveraging Your Kid Assets In
    1:30
            By Focusing On Changes In Schools                                                 Today’s Changing Marketplace
            Keys to engaging diverse organizations, leaders, and volunteers in actions that   In this uncertain economy, it’s important to work smarter…not just harder.
            foster sound nutrition and good physical activity in children, youth, and         Today’s changing environment presents a range of challenges for many kid
            schools, including:                                                               brands and some real opportunities for others. In this presentation, Just Kid
               Highlighting food groups to encourage (fruits, vegetables, dairy, whole        Inc. will highlight some of the strategies that other marketers are using to
            •


               grains) rather than focusing on foods to avoid                                 grow their business in a time change. We’ll plan to discuss:
               Targeting parents as important decision makers to help children lead a            How to evolve your brand to meet the changing market dynamics
            •                                                                                 •


               healthier lifestyle                                                               How to extend a successful All Family brand into the Kid space
                                                                                              •


               Targeting students to affect changes at schools                                   The opportunity to extend your brand into new categories
            •                                                                                 •


                                                                                                 The possibility to reposition your iconic, established kid brand for growth
                                                                                              •
            Mary Haley
            Director Partner Programs                                                         Laurie Klein
            ACTION FOR HEALTHY KIDS                                                           Vice President
                                                                                              JUSTKID INC.

            Evaluating Industry Self Regulation: How the CBBB’s                               Case Study: Translating The Green Message Into Fun &
    2:15
            Food and Beverage Advertising Initiative Is Changing                              Age-Appropriate Kids' Products
            the Face of our Industry                                                          How to create innovative products that speak to young kids about important
            Shifting the mix of advertising messaging directed to children under 12 to        issues using an environmental-themed, interactive book series as a model
            encourage healthier dietary choices and healthy lifestyles                        Craig was formerly Creative Director/VP-GM of Jim Henson’s Muppets and a
              Which companies are part of this initiative and why?                            Creative Director at Disney and at Nickelodeon. Sandvik Innovations is one of
            •


              Healthy products that engage kids: How do you do that right?                    the world’s leading developers of interactive learning books for kids ages 1-6.
            •


              Making packaging labeling more consistent for food so consumers know               Age-appropriate ways to introduce important topics like the environment
            •                                                                                 •


              the difference                                                                     How to make your message fun and understandable to kids
                                                                                              •


                                                                                                 How to determine what messages stay and what get omitted
                                                                                              •
            Maureen Enright
                                                                                                 What works and what doesn't!
                                                                                              •
            Assistant Director, Children's Food and Beverage Advertising Initiative
            COUNCIL OF BETTER BUSINESS BUREAUS, INC.                                          Patricia Rauch
                                                                                              President & GM
                                                                                              SANDVIK INNOVATIONS
                                                                                              Craig Yoe
                                                                                              CEO & Creative Director
                                                                                              YOE! STUDIO


            Networking Break
    3:00

            Evaluating the Future of F&B Marketing to Children:                               Advertisers And Marketers Have Honed In On The
    3:30
            Where are we Headed?                                                              Latest Trends – Virtual Worlds And Kids Online –
                                                                                              What's Next?
            Focusing on consumer insights and delivering products, recipes, and
            merchandising support to tap into the very heart of your customers’ needs,        Explore the latest trends in kids online, including content, marketing,
            wants, and taste preferences.                                                     education, advertising, demographics, parent perceptions/issues, best
              Brand innovation and developing relevant brands for kids                        practices, internet security, offline/online play patterns, and much more!
            •


              School nutrition: How to market healthy child nutrition to kids                 Where we are today and where we are heading.
            •


              The keys to healthy food branding
            •
                                                                                              Izzy Neis
            Barbara Jirka                                                                     Blogger, Sr. Community Manager
            Marketing Manager                                                                 SIX DEGREES GAMES
            TYSON FOODS, INC.
            Tom Pellizzetti
            Partner
            PELAGIC MARKETING PARTNERS LLC




            Closing Keynote
    4:15
            Karin J. Buchholz, Vice President, Community Relations & Field Marketing/Fan Development, MSG SPORTS TEAMS


            Kid Power 2009 Concludes
    5:00




    SPONSORSHIP AND EXHIBITION OPPORTUNITIES
    Sponsorships and exhibits are excellent opportunities for your company to                 spaces – all of which are tailored to assist your organization in creating a
    showcase its products and services to high-level, targeted decision-makers                platform to maximize its exposure at the event.
    attending the 16th Annual Kid Power. IQPC and Marketing IQ help
    companies like yours achieve important sales, marketing and branding                      For more information on sponsoring or exhibiting at the 16th Annual Kid
    objectives by setting aside a limited number of event sponsorships and exhibit            Power, please contact Mario Matulich at (212) 885-2719 or
                                                                                              sponsorship@iqpc.com.


                                                                              1-800-882-8684 • www.kidpowerx.com
6
About Our Partners
                                          TM




About our Sponsors:                                                                                                              Blockdot is a specialized interactive agency focused on
                                                                                                                                 the creation of Advergames. Our unique blend of
                                                                                                                                 creative talent, superior technical expertise and
                            Since 1989, Minneapolis’ Popular Front has redefined the
                                                                                                 marketing insight is what makes Blockdot an industry leader in Advergaming. We create
                            media landscape by delivering rich, digitally-based brand
                                                                                                 engaging, interactive experiences for the world's leading brands. Visit our booth to
engagements, supported by offline channels and social audience drivers. The result?
                                                                                                 experience the difference. For more information, visit www.blockdot.com.
Deeper connections between people and brands. Today, Popular Front continues to
provide integrated client services, consistently delivering thought leadership, reliable
                                                                                                                      Child’s Play Communications is the leading agency specializing
execution and measurable results. Website: www.popularfront.com
                                                                                                                      exclusively in public relations and marketing communications for
                                                                                                                      products targeted to moms. Clients have included leaders in their
                 Mediamark Research & Intelligence (MRI) is a leading provider of
                                                                                                                      fields such as Warner Bros. Consumer Products, Hasbro,
                 media and consumer research and the primary source of audience data
                                                                                                 CVS/pharmacy, Parents magazine, Sylvan Learning Center, Elmer’s Products, National
                 for the American magazine industry. MRI’s American Kids Study
                                                                                                 Geographic Kids, and Kidz Bop. Child’s Play celebrated its 20th anniversary in 2008 by
                 interviews approximately 5,000 children aged 6-11, using a child-
                                                                                                 launching exciting new services to help clients communicate with moms most effectively,
friendly questionnaire focused on demographics, media habits, product usage and
                                                                                                 through traditional media, online and directly. For more information, please visit the
lifestyle & attitudes. MRI also surveys the child’s “primary caregiver”--typically mothers
                                                                                                 company web site at www.childsplaypr.com or blog, Mom Market Trends, at
or stepmothers—to understand the child’s purchase influence within the household
                                                                                                 www.childsplaypr.wordpress.com.
and the caregiver’s purchases on behalf of the child. Website: www.mediamark.com



About our Media Partners:                                                                                     Quirk’s Marketing Research Review is the only monthly magazine, e-
                                                                                                              newsletter and online resource devoted entirely to professionals responsible
                                                                                                 for conducting, coordinating and purchasing marketing research products and services.
              The premier kids design firm, YOE! Studio designs everything from toys
                                                                                                 Designed to promote the understanding, use and value of marketing research, its free
              to toothbrushes, characters to comic books, apparel to animation, and
                                                                                                 resources include original articles on research techniques, case histories, news, survey
              more for clients including Disney, Nickelodeon, Cartoon Network, Mattel,
                                                                                                 findings, global listings for conferences and jobs, discussions and the most complete
Warner Bros., Pepsi, Kellogg’s, and Microsoft. Before founding YOE! Studio with
                                                                                                 directories of market research product and service companies. More than 65,000
partner Clizia Gussoni, Craig Yoe was Jim Henson’s Creative Director/Vice President &
                                                                                                 professionals access Quirk’s resources every month. To get your own FREE access visit
General Manager at the Muppets, and a Creative Director for Disney and for
                                                                                                 www.quirks.com.
Nickelodeon. He was also Senior Designer of the world’s largest toy think tank,
Marvin Glass, and has 6 patents for toy inventions.
                                                                                                                    WOMMA is the official trade association for the word of mouth
Yoe’s trend-spotting e-zine is emailed to over 9,000 subscribers in the kid’s and
                                                                                                                    marketing industry. Our members are the experts and innovators who
entertainment industry every week. Website: www.yoe.com
                                                                                                                    have mastered the art and science of creating genuine customer
                                                                                                 enthusiasm, amplifying it, and sharing it with future fans. Our mission is to build a
                                                                                                 thriving profession based on best practices, effective standards, and ethical leadership. If
                                                                                                 you're doing word of mouth marketing, you belong in the Word of Mouth Marketing
                                                                                                 Association. Website: www.womma.org




                                                   Registration Information
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MAKE CHECKS PAYABLE IN U.S. DOLLARS TO: IQPC
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                                                                                                                        VENUE & ACCOMMODATIONS: Venue is to be announced.
                                                             ABA/Routing #: 021000021
CT residents or people employed in the state of CT
                                                                                                                        Please check www.kidpowerx.com for updates and announcements.
                                                             Reference: Please include the name of the attendee(s)
must add 6% sales tax.
                                                             and the event number: 10580.003                            ©2009 IQPC. All Rights Reserved. The format, design, content
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                                                                                                                        and arrangement of this brochure constitute a trademark of
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Sponsors:
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❑Yes! Please Register Me For                                                   535 5th Avenue, 8th Floor
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                                                                                                               Orlando, FL
                                                                                  June 8-10, 2009



                                                                               Explore         hot and exciting new research

                                                                            Uncover            new trends, hear case studies
                                                                                               from industry peers
                                                                             Learn             how to positively engage kids,
                                                                                               moms, dads, and grandparents

                                                                           1-800-882-8684 • www.kidpowerx.com

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16th Annual Kid Power

  • 1. Register by April 3rd to SAVE up to $1,547! TM Orlando, FL June 8-10, 2009 Explore hot and exciting new research Uncover new trends, hear case studies from industry peers Learn how to positively engage kids, moms, dads, and grandparents Participating organizations: Brent Hill, Senior Internet Geoff Cook, Content Manager for Product Chief Executive Officer, Marketing and Development, MYYEARBOOK LEGO SYSTEMS® Neale S. Godfrey, Peter O'Reilly, Director of Chairman, CHILDREN'S Marketing, THE NATIONAL FINANCIAL NETWORK, INC FOOTBALL LEAGUE Jesse Soleil, Stephen L. Medlicott, Marketing Vice President, Emerging and Communications Director, Media & Technology, BOY SCOUTS OF AMERICA SCHOLASTIC, INC. Sponsors: Media Partners: 1-800-882-8684 • www.kidpowerx.com
  • 2. TM Orlando, FL June 8-10, 2009 Who Should Attend Reaching kids, tweens and the whole family is a challenging miss ion. Keeping them engaged is even tougher. Kid Power 2009? It is estimated that, collectively, child ren influence $500 billion in spen ding annually. Every Managers, Directors and VPs of Kid, Youth year, the average child sees about 40,000 ads on TV, in addition to the increasing explicitness and Family Brands and anyone that is of product placement in video gam es, virtual worlds, movies, and TV shows. involved in marketing including: Marketing Strategy & Trend Analysis • Changing government regulations that dictate the “how” and “what” Branding • of marketing to kids and the backlash against product initiatives add to the complexity that Advertisers • marketers face and have driven a more relationship-or iented trend in marketing. Content, Product & Packaging • Developers The 16th Annual Kid Power conferen ce brings together the leading bran Promotions • ds, agencies, media and strategists to discuss the best ways of positively engaging not just Merchandising • kids, but the whole family & the “whole child”. Web & Media (Radio, TV, Film, Print, • etc) This year’s highlights include: Advertising, Marketing & Research • Insightful speeches, interactive pane • Agencies ls and formal presentations from indu stry innovators including: The National Football Leag Licensors • ue, Boy Scouts of America, LEGO, Children's Financial Network, Inc., Action for Healthy Kids, Sandvik Innovations, Circle of Moms, Tween Brands, Inc., and many more! Structured Networking & Roundtab • le Discussions where you can reco About the Organizer nnect with colleagues and build new relationships to iden tify deal-making and partnership oppo rtunities Marketing IQ, a What else you can expect: division of IQPC, is Understand who your target audi • ence is (is it the parents, the kids, dedicated to providing both?) and how best to reach them in a truly engaging yet practical, detailed information through still constructive way Learn about new research and case • conferences and training courses. By providing studies on reaching moms, dads, grandparents and other family members accurate, objective and up-to-date Explore new technologies – like socia • developments and trends in various industries, l networking and mobile marketing – and how to successfully use them Marketing IQ enables organizations to remain Hear specific research results and • competitive and profitable. Marketing IQ trend analysis Network with marketing, branding recognizes the value of face-to-face forums, • and innovation leaders in the “kid space” and strives to make each conference a valuable learning experience, allowing our attendees to I look forward to welcoming you to Orlando and the longest running kids marketing event! receive a maximum return on investment. Become a member of Marketing IQ and receive Sincerely, complimentary access to resources that will keep you at the forefront of industry change. You will receive access to our growing library of multi-media presentations from industry leaders, an email newsletter updating you on Lisa Ringlen new content that has been added, free Senior Conference Director aggregated news feed from over 1,000 global www.kidpowerx.com news sources tracking your industry and special member only discounts on events. Become a member online at www.marketingiqonline.com/member 1-800-882-8684 • www.kidpowerx.com 2
  • 3. Pre-Conference Workshops TM Monday, June 8, 2009 A 8:15 - 11:15 8:00 Registration For Workshop A (Coffee will be served) Successfully Reaching The Kid & Tween Market Through Licensing & Strategic Partnerships Toy, video game and trading cards licensing has become a very strong How strategic partnerships with like minded companies and • tool in reaching kids. Today’s kids can enjoy their favorite characters on organizations can enhance both brands in the eyes of kids everything from their toothbrush to their shoes. But, what is the best Best practices for finding the right partners for you • way for you to utilize licensing agreements and strategic partnerships to further your brand and message? Workshop Leaders are to be announced. For speaker updates and opportunities, please visit the website at In this session you will learn: www.kidpowerx.com. • The power of license characters on kids: What are the right and wrong ways to do it? B 11:30 - 2:30 11:15 Registration For Workshop B (A Box Lunch Will Be Served) Born To Play! Kids are born to play with an innate ability to create games within any Make any brand more “Playable” through creative online activities • situation. Give them tools that stimulate their imaginations and Communicate with kids through online game play • creativity and you will gain a fan for life. Understand how to enhance learning through play • Learn how to inspire children from LEGO, the best and most credible player in the toy business, named quot;Toy of the Centuryquot; – twice. Presenters: Brent Hill, Senior Internet Content Manager for Product This workshop will help you: Marketing and Development, LEGO SYSTEMS® • Inspire kids to explore and challenge their creative potential Jack Dearnbarger, Senior Director of Business • Shape immersive online experiences based on game play Development, BLOCKDOT, INC. C 2:45 - 5:45 2:30 Registration For Workshop C (Coffee will be served) 12 Principles You Need To Succeed In The Marketplace When Creating Healthier Food Products For Kids Why is it that so many healthier, new kid products are launching in the We’ll plan to cover: marketplace, but very few are succeeding? In this presentation, Just Kid The balancing act – who do you target, kids or moms….and how do • Inc. will share our best practices for creating new food products with you please both? staying power in the marketplace. Learn about the most common • The most common healthy product development paths that are likely pitfalls to avoid when creating healthy kid products and some of the to backfire tried and true principles to consider as the foundation for your new • How much should you talk about nutrition to kids? product development efforts. Even if you aren’t developing food • The secret ingredient that needs to be there when creating healthier products but are interested in new product development, there’ll be foods new insights for your business too. • How to be sure that you’ve got a winning new idea Presenter: Laurie Klein, Vice President, JUSTKID INC. Sponsors: 3
  • 4. Main Conference Day One TM Tuesday, June 9, 2009 Registration & Coffee Media, Marketing And The Economy 8:00 11:00 Given the current environment, what are the best practices for reaching Opening Remarks 8:50 the kid? Is it through the moms? Are partnerships the way forward? How to effectively compete and expand in the current economic environment • Keynote: The National Football League Presents: 9:00 Making the right investments today to grow your business tomorrow • Handing Off to the Next Generation of Fans, Partnership acquisition: How strategic partnerships with like-minded • Athletes and Gamers organizations can allow you both to thrive in tough economic times As a well-established and powerful sports and entertainment brand, for The latest on advertising and kids today: What's been effective lately • decades the NFL has benefited from fans’ passion for the game being with kids and parents? organically passed down to the next generation. However, in a rapidly Scott Hendrickson changing kids environment, the NFL has spent the last three years focused Vice President, Sales and Marketing on creating kid-customized entry points into the NFL for young fans, SPORTS ILLUSTRATED FOR KIDS athletes and gamers, as well as their parents. This presentation will not only look inside the NFL’s youth strategy and the Reintroducing, Reconnecting And Reestablishing A 11:45 partnerships that have been established in recent years, but will also look Brand While Reaching Out To A New Audience forward to the next stage of the NFL’s youth platform. As part of their 100th Anniversary Celebration, Boy Scouts of America is Among the areas that will be discussed include: making bold new changes, moving ahead with a positive PR vision while NFL PLAY 60, the NFL’s primary corporate social responsibility platform, • staying true to their mission of instilling character in America’s youth. Hear which is committed to the health and fitness of the next generation how they are doing it through: NFLRUSH.com and NFLRUSH Zone, the first multi-player, role-playing • Not just celebrating the BSA’s first 100 years but sharing a vision for the • game world from a sports property. next 100 years The multiplier effect that the right media and sponsor partnerships in • Reestablishing the brand with consistency and clarity: Better managing • the youth space can create the use of logos brand positions and messages Peter O'Reilly Hispanic Initiative to engage Hispanic youth and their families in Scouting • Director of Marketing Extending the brand through sponsorships and partnerships • THE NATIONAL FOOTBALL LEAGUE Reaching kids and moms where they are at the local level through • schools, religious and social organizations Speed Networking 9:45 Leverage digital media • Protecting current relationships while building new ones • Think you know everyone at the conference? Here’s your chance to Making that alumni connection • showcase your rapid-fire networking skills! This structured speed networking will help you meet new and old conference colleagues and Stephen L. Medlicott give you the opportunity to build new relationships to identify new deal- National Director, Marketing Group making and partnership opportunities in the industry. BOY SCOUTS OF AMERICA Networking Break Networking Lunch 10:30 12:30 Concurrent Sessions begin: Choose Track 1 or 2 TRACK 1: MARKETING TO THE WHOLE FAMILY TRACK 2: EMERGING TECHNOLOGY AND YOUR MARKETING PLAN Marketing To Moms Or Kids? Case Study Maintaining Evergreen Properties: Case Studies 1:30 Significant research and business models that pointed to weighting the Cabbage Patch Kids and Teenage Mutant Ninja Turtles (Both with 25 year • majority of kajeet marketing (75%) to kids milestones in 2008 and 2009 respectively): Review of in-field experience after 1 year of operation - showed marketing TV, Print, PR Stunts, Retail Events, Cross Country Tours and more!!! The • • to mom was much more effective for this product category many ways to reach a broad consumer group Guidelines for dividing marketing investments toward moms and kids Keeping these brands as relevant today as they were in the 80’s • • Profile of techniques for cost-effectively reaching today’s moms and profile A two prong strategy that appeals to two demographic targets: • • of experience in marketing to mom in this economic climate Cabbage Patch Kids: Grandmothers and Moms • TMNT: Adult / College Males and Young Boys • Carol Politi Senior Vice President, Corporate Development Rosalind Nowicki KAJEET Executive Vice President, Marketing & Licensing 4KIDS ENTERTAINMENT, INC. How We Reached Mom 15 Things you Need To Know About Kids, Media & 2:15 Advertising Utilizing social networking and the power of word of mouth to deliver your message In today’s information- and media-saturated world, knowing how best to The importance of context, trust and engagement in marketing to moms reach young consumers is one of the most difficult tasks in our industry. In • Understanding where and how to reach them this presentation, Mediamark Research & Intelligence (MRI) will share key • What does it mean to engage mothers online: Considering your objectives, insights about kids and media from The American Kids Study™, including: • rather than your tactics How do kids use TV? Do they multimedia-task? Do they watch • Enable moms to embrace and own your brand message, not just hear it commercials? And, what types of TV rules do parent’s typically put in place? • How do Kids use the Internet? • Ephraim Luft What creative elements in advertising most resonate with kids? • CEO and Co-founder What’s new with kids and gaming? • CIRCLE OF MOMS Anne Marie Kelly SVP Marketing & Strategic Planning MEDIAMARK RESEARCH & INTELLIGENCE (MRI) Networking Break 3:00 1-800-882-8684 • www.kidpowerx.com 4
  • 5. How To Reach Moms Where They Live The Vireal World: Where The Virtual And Real Worlds 3:30 Meet There are currently 32.2 million moms online, and 67% of them are there researching purchasing decisions. They are finding influential peers through Combining innovative online design tools and a vibrant virtual world with online communities, mommy blogs, microblogs, and more. In this real-world clothing and accessories presentation, we will share: Understanding your customer: What are their drivers? What are their • Case studies and trends constraints? • Our experience with proprietary services such as Team Mom™, Web Mom Making the virtual and real worlds as seamless as they are in your • • Directory, and the Bloggers Brunch customers’ minds Tips on where to find the right moms for your message Keys to reaching your decision makers (girls) and the buyers (parents, • • The dos and don’ts of communicating with them in virtual space grandparents) • Stephanie Azzarone David Cote President CEO and Founder CHILD'S PLAY COMMUNICATIONS EST. TODAY Keynote: The Future Of Social Networking Who is doing it well and who isn’t? 4:15 • What brands should prioritize and how they should measure Social media and where it fits in the marketing mix • • What brands can do to maximize their investments How best to utilize social networking: Best of case studies about how it • • What brands can do to create an agency relationship that leads to is being used • faster returns How do you find success with social media and measure the • effectiveness of it? Laurence Bricker The different flavors of social media • Co-Founder, Chief Experience Officer The rise of social entertainment networks • POPULAR FRONT The value proposition to marketers • Networking Cocktail Reception 5:45 Geoff Cook Chief Executive Officer Dinner With Strangers 6:45 MYYEARBOOK You’ve arrived in town, attended some great workshops, a full day of Investment Challenges and Choices of Today’s sessions and learned a ton of useful information! Why not meet fellow 5:00 Kids Brands conference attendees for an informal dinner to trade ideas and network. Check out the Dinner With Strangers board in the exhibit hall to sign up Brands have limited investment dollars, a low tolerance for long to dine at a local restaurant with your peers. development/deployment schedules and a need for immediate return. Main Conference Day Two TM Wednesday, June 10, 2009 Registration & Coffee brought into the virtual world of KidsCom.com to make things more quot;realquot; 8:00 Hear how kids become quot;Idea Seekersquot; for learning and use video and • Opening Remarks virtual products to get their parents involvement 8:50 Jori Clarke Key Note: Kids, The Economy And The Green 9:00 Chief Executive Officer Movement CIRCLE 1 NETWORK Economic shifts in marketing and how economics will play a part in kids • Dr. Kathleen Hall lives at home and at school Founder & Chief Executive Officer Teaching kids about money matters and raising fiscally responsible kids • THE STRESS INSTITUTE & THE MINDFUL LIVING NETWORK Economy and ecology: Impact of the Green Movement on kids’ • decision making Networking Break 10:30 What does it mean to go back to basics with your marketing initiatives • and how can you do it successfully? Fresh Research: Changing Demographics 11:00 Next generation workforce and financial literacy: LIFE, Inc. “The • Research and studies on the keys to reaching the tricky demographic of • Ultimate Career Guide for Young People” ‘Tween Girls ages 7 to 14 Neale S. Godfrey How to market to the influencers: Engaging parents and the whole family • Chairman Developing a real relationship with kids: Charting how different • CHILDREN'S FINANCIAL NETWORK, INC. demographics respond to your message Leslie Armour Engagement Across Media Platforms: Reaching Kids 9:45 President, Youth Marketing Group And Their Parents Where They Live - In The Real Representing TWEEN BRANDS, INC. AGENCY World, The Virtual World And On Television Today's family is harder to reach as media habits change and economic • Creating Kids Trans-Media Properties 11:45 pressures intensify From Scholastic's Lab for Informal Learning, co-designer of The 39 Clues, In the digital world, kids can quot;findquot; product and other information • comes a presentation and discussion on developing a kids' transmedia easily; but parents are increasingly challenged to quot;learn and be property from the ground up, including developing an engagement involvedquot; in the purchase strategy based on audience, building an editorial strategy, technology Despite these challenges to quot;Mindful Livingquot;, important messages can • approaches, and business model considerations. be delivered effectively using the power of integrated media and offline family connections Jesse Soleil Learn how awareness, actions and purchases in the real world have been Vice President, Emerging Media & Technology • driven by television, simulations and video learning in the virtual world SCHOLASTIC, INC Hear how real world locations like The Field Museum of Chicago were • Networking Lunch 12:30 Sponsors: 5
  • 6. TRACK 1: FOOD & BEVERAGE TRACK 2: FUTURE TRENDS Implementing And Evaluating Local Wellness Policies Strategies To Use When Leveraging Your Kid Assets In 1:30 By Focusing On Changes In Schools Today’s Changing Marketplace Keys to engaging diverse organizations, leaders, and volunteers in actions that In this uncertain economy, it’s important to work smarter…not just harder. foster sound nutrition and good physical activity in children, youth, and Today’s changing environment presents a range of challenges for many kid schools, including: brands and some real opportunities for others. In this presentation, Just Kid Highlighting food groups to encourage (fruits, vegetables, dairy, whole Inc. will highlight some of the strategies that other marketers are using to • grains) rather than focusing on foods to avoid grow their business in a time change. We’ll plan to discuss: Targeting parents as important decision makers to help children lead a How to evolve your brand to meet the changing market dynamics • • healthier lifestyle How to extend a successful All Family brand into the Kid space • Targeting students to affect changes at schools The opportunity to extend your brand into new categories • • The possibility to reposition your iconic, established kid brand for growth • Mary Haley Director Partner Programs Laurie Klein ACTION FOR HEALTHY KIDS Vice President JUSTKID INC. Evaluating Industry Self Regulation: How the CBBB’s Case Study: Translating The Green Message Into Fun & 2:15 Food and Beverage Advertising Initiative Is Changing Age-Appropriate Kids' Products the Face of our Industry How to create innovative products that speak to young kids about important Shifting the mix of advertising messaging directed to children under 12 to issues using an environmental-themed, interactive book series as a model encourage healthier dietary choices and healthy lifestyles Craig was formerly Creative Director/VP-GM of Jim Henson’s Muppets and a Which companies are part of this initiative and why? Creative Director at Disney and at Nickelodeon. Sandvik Innovations is one of • Healthy products that engage kids: How do you do that right? the world’s leading developers of interactive learning books for kids ages 1-6. • Making packaging labeling more consistent for food so consumers know Age-appropriate ways to introduce important topics like the environment • • the difference How to make your message fun and understandable to kids • How to determine what messages stay and what get omitted • Maureen Enright What works and what doesn't! • Assistant Director, Children's Food and Beverage Advertising Initiative COUNCIL OF BETTER BUSINESS BUREAUS, INC. Patricia Rauch President & GM SANDVIK INNOVATIONS Craig Yoe CEO & Creative Director YOE! STUDIO Networking Break 3:00 Evaluating the Future of F&B Marketing to Children: Advertisers And Marketers Have Honed In On The 3:30 Where are we Headed? Latest Trends – Virtual Worlds And Kids Online – What's Next? Focusing on consumer insights and delivering products, recipes, and merchandising support to tap into the very heart of your customers’ needs, Explore the latest trends in kids online, including content, marketing, wants, and taste preferences. education, advertising, demographics, parent perceptions/issues, best Brand innovation and developing relevant brands for kids practices, internet security, offline/online play patterns, and much more! • School nutrition: How to market healthy child nutrition to kids Where we are today and where we are heading. • The keys to healthy food branding • Izzy Neis Barbara Jirka Blogger, Sr. Community Manager Marketing Manager SIX DEGREES GAMES TYSON FOODS, INC. Tom Pellizzetti Partner PELAGIC MARKETING PARTNERS LLC Closing Keynote 4:15 Karin J. Buchholz, Vice President, Community Relations & Field Marketing/Fan Development, MSG SPORTS TEAMS Kid Power 2009 Concludes 5:00 SPONSORSHIP AND EXHIBITION OPPORTUNITIES Sponsorships and exhibits are excellent opportunities for your company to spaces – all of which are tailored to assist your organization in creating a showcase its products and services to high-level, targeted decision-makers platform to maximize its exposure at the event. attending the 16th Annual Kid Power. IQPC and Marketing IQ help companies like yours achieve important sales, marketing and branding For more information on sponsoring or exhibiting at the 16th Annual Kid objectives by setting aside a limited number of event sponsorships and exhibit Power, please contact Mario Matulich at (212) 885-2719 or sponsorship@iqpc.com. 1-800-882-8684 • www.kidpowerx.com 6
  • 7. About Our Partners TM About our Sponsors: Blockdot is a specialized interactive agency focused on the creation of Advergames. Our unique blend of creative talent, superior technical expertise and Since 1989, Minneapolis’ Popular Front has redefined the marketing insight is what makes Blockdot an industry leader in Advergaming. We create media landscape by delivering rich, digitally-based brand engaging, interactive experiences for the world's leading brands. Visit our booth to engagements, supported by offline channels and social audience drivers. The result? experience the difference. For more information, visit www.blockdot.com. Deeper connections between people and brands. Today, Popular Front continues to provide integrated client services, consistently delivering thought leadership, reliable Child’s Play Communications is the leading agency specializing execution and measurable results. Website: www.popularfront.com exclusively in public relations and marketing communications for products targeted to moms. Clients have included leaders in their Mediamark Research & Intelligence (MRI) is a leading provider of fields such as Warner Bros. Consumer Products, Hasbro, media and consumer research and the primary source of audience data CVS/pharmacy, Parents magazine, Sylvan Learning Center, Elmer’s Products, National for the American magazine industry. MRI’s American Kids Study Geographic Kids, and Kidz Bop. Child’s Play celebrated its 20th anniversary in 2008 by interviews approximately 5,000 children aged 6-11, using a child- launching exciting new services to help clients communicate with moms most effectively, friendly questionnaire focused on demographics, media habits, product usage and through traditional media, online and directly. For more information, please visit the lifestyle & attitudes. MRI also surveys the child’s “primary caregiver”--typically mothers company web site at www.childsplaypr.com or blog, Mom Market Trends, at or stepmothers—to understand the child’s purchase influence within the household www.childsplaypr.wordpress.com. and the caregiver’s purchases on behalf of the child. Website: www.mediamark.com About our Media Partners: Quirk’s Marketing Research Review is the only monthly magazine, e- newsletter and online resource devoted entirely to professionals responsible for conducting, coordinating and purchasing marketing research products and services. The premier kids design firm, YOE! Studio designs everything from toys Designed to promote the understanding, use and value of marketing research, its free to toothbrushes, characters to comic books, apparel to animation, and resources include original articles on research techniques, case histories, news, survey more for clients including Disney, Nickelodeon, Cartoon Network, Mattel, findings, global listings for conferences and jobs, discussions and the most complete Warner Bros., Pepsi, Kellogg’s, and Microsoft. Before founding YOE! Studio with directories of market research product and service companies. More than 65,000 partner Clizia Gussoni, Craig Yoe was Jim Henson’s Creative Director/Vice President & professionals access Quirk’s resources every month. To get your own FREE access visit General Manager at the Muppets, and a Creative Director for Disney and for www.quirks.com. Nickelodeon. He was also Senior Designer of the world’s largest toy think tank, Marvin Glass, and has 6 patents for toy inventions. WOMMA is the official trade association for the word of mouth Yoe’s trend-spotting e-zine is emailed to over 9,000 subscribers in the kid’s and marketing industry. Our members are the experts and innovators who entertainment industry every week. Website: www.yoe.com have mastered the art and science of creating genuine customer enthusiasm, amplifying it, and sharing it with future fans. Our mission is to build a thriving profession based on best practices, effective standards, and ethical leadership. If you're doing word of mouth marketing, you belong in the Word of Mouth Marketing Association. Website: www.womma.org Registration Information TM Brands & Qualified End-Users: Others: Register by Register by Register by Standard Register by Register by Standard 4/3/2009 4/17/2009 5/15/2009 Price 4/17/09 5/15/09 Price Conference Only (Save $700) (Save $400) (Save $200) Conference Only (Save $1,000) (Save $500) $1,299 $1,599 $1,799 $1,999 $1,999 $2,499 $2,999 All-Access Pass: All-Access Pass: 3 Pre-Conference (Save $1,547) (Save $1,247) (Save $1,047) (save $847) 3 Pre-Conference (Save $1,898) (Save $1,398) (Save $898) Workshops + $2,099 $2,399 $2,599 $2,799 Workshops + $2,748 $3,248 $3,748 Main Conference Main Conference Workshops $549 each $549 each $549 each $549 each Workshops $549 each $549 each $549 each See website for explanation of a Brand & Qualified information, please contact customer service at 1-800- detailed conference materials. Your registration will not be End User 882-8684. For information on team discounts, please confirmed until payment is received and may be subject to also contact IQPC customer service at 1-800-882-8684. cancellation. For IQPC’s Cancellation, Postponement and Note: Any registrations not accompanied by Only one discount may be applied per registrant. Substitution Policy, please visit www.iqpc.com/cancellation immediate payment will be subject to a $99 service charge. Please note that multiple discounts cannot be PAYMENT: SPECIAL DIETARY NEEDS: If you have a dietary restriction, combined. Details for making payment via EFT or wire transfer: please contact Customer Service at 1-800-882-8684 to discuss JPMorgan Chase your specific needs. MAKE CHECKS PAYABLE IN U.S. DOLLARS TO: IQPC Penton Learning Systems LLC dba IQPC: 957-097239 VENUE & ACCOMMODATIONS: Venue is to be announced. ABA/Routing #: 021000021 CT residents or people employed in the state of CT Please check www.kidpowerx.com for updates and announcements. Reference: Please include the name of the attendee(s) must add 6% sales tax. and the event number: 10580.003 ©2009 IQPC. All Rights Reserved. The format, design, content SPECIAL DISCOUNTS AVAILABLE: A limited number and arrangement of this brochure constitute a trademark of PAYMENT POLICY: Payment is due in full at the time of discounts are available for the non-profit sector, IQPC. Unauthorized reproduction will be actionable under the of registration and includes lunches, refreshments and government organizations and academia. For more Lanham Act and common law principles. Sponsors: 7
  • 8. International Quality & Productivity Center ❑Yes! Please Register Me For 535 5th Avenue, 8th Floor New York, NY 10017 TM ❑ Conference Only ❑ Workshop(s) Only ❑ Conference + Workshop(s) ❑A ❑B ❑C Please Choose Your Workshop(s): Your customer registration code is: When registering, please provide the code above. Name__________________________________ Job Title ________________________ Organization____________________________________________________________ Approving Manager______________________________________________________ Address_______________________________________________________________ City__________________________________State______________Zip___________ Phone________________________________Fax_______________________________ 5 EASY WAYS TO REGISTER: E-mail__________________________________________________________________ ❑ Please keep me informed via email about this and other related events. Web: www.kidpowerx.com 1 ❑ Check enclosed for $_________ (Payable to IQPC) 2 Call: 1-800-882-8684 ❑ Charge my __Amex __Visa __Mastercard __Diners Club Email: info@iqpc.com 3 Card #____________________________________Exp. Date___/___ Fax: 1-646-378-6025 4 Details for making payment via EFT or wire transfer can be found on 5 Mail: IQPC preceding page. 535 5th Avenue, 8th Floor New York, NY 10017 ❑ I cannot attend, but please keep me informed of all future events. 10580.003/AL Register by April 3rd to SAVE up to $1,547! TM Orlando, FL June 8-10, 2009 Explore hot and exciting new research Uncover new trends, hear case studies from industry peers Learn how to positively engage kids, moms, dads, and grandparents 1-800-882-8684 • www.kidpowerx.com