Attend Strategic Social Media for Healthcare to learn from industry visionaries on how to make the leap by taking your online presence to the next level, how to integrate new media efforts with traditional approaches and how to effectively engage with and attract current and future patient-consumers.
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Strategic Social Media for Healthcare
1. Register by May 28th &
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$1,567!
Strategic Social
(See page 8
for details.)
Media for Healthcare
TM
Taking the Pulse of Patient 2.0: Transforming Online Presence
into an Engaging Marketing, Communications & PR Strategy
Featured
July 26-28, 2010 | New York, NY Keynote:
Lee Aase, Manager,
Syndication and Social
Media, Mayo Clinic
Come See the
Twitter Wall!
A Twitter Wall allows you to
be heard at the event
without having to stand up
in front of a crowd of
people. We’ll be using
#socialhc leading up to the
event and onsite to add to
the conversation!
Get the critical answers to questions about leveraging
social media, including:
Network with us!
• Budgeting for social media: Who pays for it and why? Should social
media be its own department that generates its own departmental results?
• Social media tools: What should companies be using and why? What are
the new tools and platforms that are making their way into the spotlight? @HealthcareIQ
• Doctor ratings: How do doctors rate online and why it matters?
• Social media education and training: How can companies go about
changing the corporate culture to encourage social media usage? Do they Strategic Social Media
want to? Why or why not? for Healthcare
• Mobile social media and mobile marketing: What does the horizon look
like? What are the successes and failures?
• Advertising: Who are the social media network advertisers? Does
advertising on social networks work and to what degree? How do you
advertise on social networks? www.socialmediahealthcare.
• Scalability: How do organizations implement social media strategies across wordpress.com
various platforms, domains and geographical locations? What resources are
required?
Media
• Integrating social media and traditional media: Can it be done? How? Partners:
www.socialmediahc.com • 1-800-882-8684
2. Strategic Social
Media for Healthcare TM
July 26-28, 2010 | New York, NY
Who Will You Meet?
The audience will comprise of senior level
decision makers from health systems,
Dear Healthcare Colleague,
hospitals and clinics involved with
furthering their organizational mission
No matter where you stand on healt
hcare reform, one thing is for certa using social media platforms and other
changing and therefore, it will be in: our system is
critical for us practitioners to chan Web 2.0 tools. Attendee titles will include
extend coverage to millions of Ame ge with it. As we
ricans, you can expect the demand VPs, Directors and Managers of:
services and the size of your potential for health
patient-consumers to increase expo • Social/New/Emerging/Interactive
And this means that there are new nentially!
Marketing, Communications and Media
opportunities to take advantag PR
e of! • Web/Online/Internet Strategy &
Enter social media. Consider the pow Content
er of the online community by the
of the most viral of the lot, Facebook numbers: one • Marketing
(you may have heard of it!), currently
million users and growing. There’s has 425
no denying where you and your • Communications
need to be as healthcare continue organization
s to evolve. And the uncertainty Public Relations
swirling around the health industry and skepticism •
today is another good reason you
the conversation, change mindsets, need to join in on • Community Affairs
position your brand and extend your
goals. organizational • Organizational Development
• Business Development
Since having an online presence alon
e will not be enough for you to chan
communicate your organizational ge mindsets, • Brand Development
goals and position your brand, you
strategic. You cannot expect your need to be
consumers to come to you, and
• Strategic Planning
act fast, you will lose out to your if you do not
competition, costing your orga • Legal Compliance
reputation and bottom line. Atte nization’s
nd Healthcare IQ’s Strategic Social
Healthcare from July 26-28 in New Media for
York City to learn from industry visio
to make the leap to the next level, naries on how
how to integrate new media effor
traditional approaches and how to ts with more
effectively engage with and attract
future patient-consumers. current and About the Organizer
I look forward to meeting you in New
York City!
Healthcare IQ, a division of IQPC, is
P.S. Maximize your learning dedicated to providing practical, detailed
Christopher Boucher experience by attending our information through conferences and training
Sr. Program Director, Healthcare courses held at both the national and
Christopher.Boucher@iqpc.com
IQ workshop series! See page
international level. By providing accurate,
3 and register today! objective and up-to-date developments and
Follow me on Twitter @Healthcare trends, Healthcare IQ enables organizations to
IQ
remain competitive and profitable.
Sponsorship and Exhibition Opportunities
Did You Know?
Sponsorships and exhibits are excellent opportunities for your company to showcase its products
and services to high-level, targeted decision makers attending Strategic Social Media for Though we live in the Age of the Webinar,
Healthcare. IQPC and Healthcare IQ help companies like yours achieve important sales, marketing traveling for face-to-face meetings is gaining
and branding objectives by setting aside a limited number of event sponsorships and exhibit renewed importance. A recent study provides
spaces – all of which are tailored to assist your organization in creating a platform to maximize its evidence that business travel has a direct
exposure at the event. impact on revenue, profits and brand
recognition. In fact, every dollar invested in
For more information on sponsoring or exhibiting at this or upcoming events, please contact business travel results in $12.50 of added
Mario Matulich at 1 (212) 885-2719 or sponsorship@iqpc.com. revenue and $3.80 in new profits!
2 www.socialmediahc.com
3. DAY 1: WORKSHOP SERIES
Monday, July 26, 2010
A 8:00 – 11:00 7:30 Registration
Social Media 101: A Practical Toolkit for a Successful New Media Campaign
Social media has rapidly grown in scope and significance over the past few •
How to use automated posting and campaign management tools to build
years. Twitter, Facebook and other social presences are now as much a and maintain a widely visible and active social media presence efficiently
staple of an organization's communication activity as a basic website. This and economically
evolution towards more active engagement with consumers is a natural fit • What the advantages and disadvantages are of including different sorts of
for some industries, but presents unique challenges for others – including social sites in a social media initiative
healthcare. Social media also offers healthcare organizations important •
How to support positive user reactions and how to deal with negative
opportunities to connect with consumers in a meaningful personal context. ones
• The basics of measuring success
After completing this workshop, participants can expect to learn:
• The key questions to ask yourself and your social media partners when Workshop Leader:
beginning a campaign Jacob Ramos, Squeaky Wheel Media
B 11:15 – 2:15 11:00 Registration – Lunch will be served.
What's that Tweet Worth?: Measuring the Value of Social Media and the Search for ROI
The topic of social media return on ROI continues to be popular Whether After completing this workshop, participants can expect to learn:
you qualify as an innovator looking to justify your efforts or a laggard looking • How to set targets at the beginning of a campaign, and how to
for excuses, we all want to know what the ROI on our time and resources is. reasonably adjust or shift expectations based on user reactions
The ability to assess the effectiveness of social media promotion efforts is • How to use basic site traffic analytics to measure and improve the
critical for making decisions about how to execute social media initiatives effectiveness of social media initiatives
and where to allocate resources across an organization's communication and • How to collect data from public activity streams, filter it for relevance, and
marketing activities. As amorphous as social media can seem at times, there extract useful information
are a number of ways to quantitatively track and evaluate social media • The pros and cons of using the services provided by major solutions
tactics. Some of these are outgrowths of familiar practices for analyzing site providers in the new (and rapidly growing) social media measurement
traffic, others chart new territory by aggregating and analyzing social content space
and conversation from all over the Web. • Ways to make the big leap from campaign results data to concrete ROI
numbers
Workshop Leader:
Daniel Luxemburg, SnapDragon Consultants
C 2:30 – 5:30 2:15 Registration
Advanced Social Media: Taking Your Campaign to the Next Level
Are you ready to take your social media campaign to the next level? Now • Create a complete multi-channel, social media-enabled marketing
that you have an online presence, how do you turn your followers into fans, strategy and integrate social and traditional channels to deliver a
your fans into advocates and your advocates into influencers and purchasers competitive advantage
who are not just engaging online but energizing your bottom line? This • Engage in case-based problem solving with a high-energy group of peers
master class will explore more sophisticated concepts and demonstrations, capable of taking your program to the next level
including advanced strategies and tactics for reaching influencers and • Build a media metrics dashboard to monitor results and drive continuous
building a long-lasting online community around your organization using improvement efforts
today’s best practices in social media. You will also learn how to take social • Expand your base of followers, fans, readers and engaged participants
media beyond marketing and acquire the tools you need to deputize your across all channels that your organization or brand is currently engaged in
employees for organization-wide social media engagement. Finally, you’ll • Launch external blogs without IT support
learn how to effectively integrate video, user-generated content and other • Achieve low-cost success with online and user-generated video for
innovative tools to transform your current efforts into a truly multi-channel branding and marketing
social media campaign. • Generate mainstream media coverage, and leveraging mainstream media
coverage for increased social media traffic
After completing this workshop, you will know how to:
• Apply advanced social media best practices to ensure a reasonable rate of Workshop Leader:
return on your social media investment Lee Aase, Manager, Syndication and Social Media, Mayo Clinic
3 www.socialmediahc.com
4. DAY 2: MAIN CONFERENCE
Tuesday, July 27, 2010
7:15 Registration & Coffee 10:15 Morning Networking and Refreshment Break
8:00 Chairperson’s Welcome & Opening Remarks 11:00 Lining Your Ducks Up in a Row: Cultivating the
Talent and Support Necessary to Drive a Strategic
8:15 Opening Keynote: The Evolution of the Mayo Social Media Plan
Clinic’s Social Media Revolution It is difficult to visit a website, read a magazine or watch television
With 15,000 Facebook fans, 30,000 Twitter followers and nearly without encountering a reference to social media. As a result, social
two million views on its YouTube channel, the Mayo Clinic is the media has rapidly evolved to be a medium with strong marketing
gold standard among healthcare organizations using social media. and recruitment potential across all industries, including healthcare.
Though these numbers are nothing short of impressive, these social Given the potential that these tools hold for your organization, it
media milestones were not achieved overnight! Instead, their can be a challenge to know where, when and how to align internal
journey was a gradual progression incorporating what their fearless talent, develop a strategic plan and cultivate “C suite” support – all
leader Lee Aase likes to call “The MacGyver Mindset” which rests at the same time!
on the premise of creating new solutions out of resources they In this session, participants will learn about:
already had on hand. In this opening keynote, hear from a true • Implementing a strategic plan: Align talent with your corporate
social media pioneer and Chancellor of Social Media University, goals
Global (SMUG) on the specific challenges encountered and • Paralysis of Analysis: Is it time to engage and move forward?
successes achieved at the Mayo Clinic, including how to: • The Business Case: Is ROI the only driver?
• Understand the possibilities of social media and their impact on
Garrick Throckmorton
healthcare
• Build the business case for social media
Human Resources Business Consultant
• Tie multiple platforms together to deliver a common message
Memorial University Medical Center, Savannah, GA
• Implement innovative ideas designed to take your online presence
Add to the dialogue! Using #socialhc, tweet your questions
to the next level and comments to Garrick prior to the event
@memorialcareers which will be addressed as part of his
Lee Aase
presentation.
Manager, Syndication and Social Media
Mayo Clinic
11:45 From General Hospital to Social Hospital:
Add to the dialogue! Using #socialhc, tweet your questions Integrating Social Media into Your Traditional
and comments to Lee prior to the event @LeeAase which will Marketing Strategy
be addressed as part of the 15-minute Q&A set to follow his Any hospital can open a Facebook fan page or Twitter account. But
keynote. if you allow these tactics to stand alone without integration into
other strategies you are missing out on better marketing results.
9:15 Speed (Social) Networking: If You Could Ask Your Linking your social media tactics to existing marketing and
Peers Just 1 Question, What Would It Be? advertising strategies can provide the following benefits and more!
In addition to meeting and greeting with others in the room, this is In this session, participants will learn how to:
your opportunity to have your most pressing questions answered! • Extend your message/branding to a wider audience by providing
Walk away with quick win ideas and a pocketful of business cards more meaningful and measurable calls to action
to help you start your networking off with a bang. •
Leverage your consumer marketing message to employees
• Enlist your followers to help spread the word and increase
9:30 Beyond Ad Hoc: Creating a Crystal Clear, Well- impressions of a consistent campaign message in multiple
Structured Engagement Strategy – What Works channels
and What Doesn’t
Andrew J. Snyder
From YouTube and Facebook to Twitter, there is no shortage out there
Vice President of Marketing & Community Development
of social media platforms for you to engage with clinicians and
Saint Joseph Regional Medical Center, South Bend, Indiana
patients. Selecting the right outlet is crucial to success. Learn how these
various channels can be used as a key marketing, communications and Lindahl Wiegand
PR tools to further your health care organization’s goals. Furthermore, Editorial Specialist & Social Media Manager
what processes do you need to employ to create a well-directed Saint Joseph Regional Medical Center, South Bend, Indiana
strategy that will make these social media possibilities a reality? In this
Add to the dialogue! Using #socialhc, tweet your questions
session, participants will learn about:
• Examples of platforms: What’s hot, what’s not
and comments to Saint Joe prior to the event @saintjoemed
• Using the Iterative Methodology (Listening Tools, Organizational
which will be addressed as part of their presentation.
Strategy, Deciding on a Program, Repeat) to evaluate platforms
• Why content/organizational/marketing strategy is important
12:30 Networking Luncheon
• Managing legal/HIPAA issues
Bradley Jobling
Social Media Manager
Columbia University Department of Surgery, New York, NY
Add to the dialogue! Using #socialhc, tweet your questions
and comments to Brad prior to the event @BradJobling which
will be addressed as part of his presentation.
4 www.socialmediahc.com
5. DAY 2: MAIN CONFERENCE ...continued
1:30 3:30 Social Media and Fundraising: Five Myths and Five
PARDON THE SOCIAL MEDIA INTERRUPTION: Opportunities
Healthcare, Headlines, Hot Topics Because your mission matters, this session will examine how one hospital is taking
an integrated approach to social media to build relationships and raise dollars as
RUNDOWN
part of its overall marketing, communications and PR strategy.
BUDGETING In this session, participants will learn how to:
• Set realistic expectations for social media’s role in fundraising
NEW TOOLS & • Link online and offline efforts
PLATFORMS • Cultivate champions to support development efforts
PRIVACY &
Mark Miller
REGULATION
Director of Philanthropic Marketing Communications
With only 2 minutes per topic ROI DEBATE Children’s National Medical Center, Washington, DC
and time ticking away as our
DR. RATINGS Add to the dialogue! Using #socialhc, tweet your questions and
experts haggle their way through
CULTURE SHOCK comments to Mark prior to the event @mmiller20910 which will be
a variety of controversial issues
addressed as part of his presentation.
and trends, this exchange GOING MOBILE
promises to deliver a fast-paced ADVERTISING 4:15 Entering the Blogosphere: The Nucleus of Your Healthcare
and quick-witted session packed Social Media Strategy
SCALABILITY
with candid insight on social According to Technorati, the number of blogs indexed since 2002 is
media in healthcare today! INTEGRATION 133,000,000. Does this mean that you shouldn't add a blog to your marketing
arsenal? Does this mean that your healthcare blog will fall into a black hole never
Kevin Dean to be seen or heard? Absolutely not. In fact, your blog could be (and should be)
eCommerce Solutions Manager the foundation of your social media efforts. While you wouldn't build a house
Priority Health without a solid foundation, nor should you build a social media presence without
a value-adding blog.
Bradley Jobling In this session, participants will learn:
Social Media Manager • Why you should consider starting a blog to humanize your organization,
Columbia University Department of Surgery, New York, NY develop stronger customer relationships, add value to your marketing efforts
Add value to the onsite experience by telling us what you want to and your organization
• How to create a compelling blog (or strengthening your current one) to cut
hear! Submit topics to christopher.boucher@iqpc.com.
through the noise and meaningfully connect your organization with your
2:00 Twurgery and the Power of the Online Community customers
• Getting your blog up and running and the important considerations that need
Incision made. Procedure begins. #Swedish
Now docking the daVinci robot & positioning above patient. #Swedish to be taken into account
Removing fat tissue from kidney to find tumor. #Swedish Eric Brody
Tumor found! #Swedish Blog Author
Literally snip snip snip. #Swedish Healthy Conversations
Tumor removed! Under 5 minutes! Now suturing. #swedish
@JamesPorterMD: "Pleased we saved this patient's kidney. Traditional open Add to the dialogue! Using #socialhc, tweet your questions and
procedure would have been very tough on this patient." #Swedish comments to Eric prior to the event @ericbrody which will be addressed
as part his presentation.
Why did this surgeon at Swedish Medical Center allow Twitter coverage?
Come hear from Melissa Tizon, Director of Communications at Swedish, 5:00 Facebook Anatomy 101: Does Your Fan Page Have a Pulse?
on her experience tweeting live from the OR as part of an effort to raise With over 400 million users and counting, you don’t need to be sold on the
awareness that these new treatments are available for kidney cancer. power of Facebook. Healthcare organizations have already staked out their
Melissa Tizon space, but the real challenge remains: how do you transform your presence
Director of Communications attracting occasional web traffic to a powerful portal where your health branding
Swedish Medical Center, Seattle, WA and organizational message truly stands out. Details will be focused on policy,
strategy, appearance, customization and management of Facebook pages with
Add to the dialogue! Using #socialhc, tweet your questions and consideration of the unique challenges in the healthcare industry.
comments to Melissa prior to the event @melissatizon which will In this session, participants will learn about:
be addressed as part her presentation. • Benefits and risks of embracing Facebook for hospitals and medical practices
• Examples of successful Facebook implementations in healthcare and the
2:45 Afternoon Networking and Refreshment Break anatomy of a
Featuring The Brilliance Bar • Best practices and tips for attracting and engaging fans
• Discover ways to launch or improve upon your Facebook page
You’ve got questions? We’ve got answers! Step up to our
Brilliance Bar! Brett Pollard
There’s no question too big or small. The Brilliance Bar will be Blog Author
staffed with experts who will make themselves available during Alert Presence
specific breaks to offer advice on your most pressing concerns. The Add to the dialogue! Using #socialhc, tweet your questions and
Brilliance Bar provides you with an additional opportunity to find answers comments to Brett prior to the event @bpollard which will be addressed
to the questions left outstanding after the sessions have concluded. as part his presentation.
5:45 End of Conference Day 2
5 www.socialmediahc.com
6. DAY 3: MAIN CONFERENCE
Wednesday, July 28, 2010
7:30 Registration & Coffee 10:45 Business Intelligence in 140 Characters or Less:
Why Patient Comments Are So Important
8:00 Chairperson’s Recap of Day 2 Regardless of your organization’s position on social media, your
patients have already embraced these tools and are busy posting
8:15 Yelp and Your Practice comments about you even as you read this. You have two options:
One day, Jeremy Stoppelman (now Yelp CEO) got sick. He needed a Ignore them or embrace, monitor, react and learn from these
doctor, and there were dozens of doctors to choose from. Because nuggets of information.
he was new to the city and he didn't have any friends or family to In this session, participants will learn effective ways to:
ask, he didn't know where to find the best doctor for him. Jeremy • Monitor social media for comments about your organization
thought, "Well, there are plenty of people out there, what if there • Get the right departments and key players involved in your efforts
was a way to find and share information about doctors I can trust • Identify PR and legal opportunities and risks
so that I can make an informed decision?" • Develop policies and a procedure for deciding when and how to
respond
Five years later, now with 31 million users each month and over 10
million reviews, Yelp helps people connect with great local Marie Mahoney
businesses every day. Come and learn about the how Yelp is Sr. Director, Web and Marketing Communications
impacting healthcare and what free tools and strategies are Rush University Medical Center
available to each and every practice to make the most of Yelp.
Thurston Hatcher
Paul C. Cebulak Web Managing Editor
East Coast Sales Manager Rush University Medical Center
Yelp, Inc.
Add to the dialogue! Using #socialhc, send your questions
Add to the dialogue! Using #socialhc, send your questions and comments to the Rush team prior to the event at
and comments to Paul prior to the event at pcc@yelp.com thurston_hatcher@rush.edu which will be addressed as part
which will be addressed as part his presentation. of their presentation.
9:15 Improving Program Outreach by Making Your 11:30 Social Media ROI: Measuring the Impact of
Health Consumer a Smart Partner ‘Return on Investment’ Against ‘Return on
Ask patients what they think. Patients and the people who love Ignoring’
them are not just your target audience, but your colleagues. They Many account holders, critics and pundits are questioning whether
are a resource for innovation and knowledge. Put them on the team all this tweeting, facebooking and blogging is worth it. Measuring
so they can participate in whatever it is you are doing. They will social media investment is a growing concern among
collaborate with you to make it better. Patient networks are an early communicators and marketers as senior managers in charge of
warning system for whatever you’re building or selling: a new budgets cast a skeptical eye on social media’s ability to deliver a
service, a new drug, a new platform. meaningful return on investment. At the same time, doing nothing
In this session, participants will learn how to: with social media will surely guarantee no return at all!
• Segment the patient market by health status and condition
In this session, participants will learn how to:
• Identify social media platforms where patients congregate • Develop metrics to test and identify the most successful tweets on
• Make connections between technology headlines and implications
Twitter and posts on Facebook
for the health sector • Use dedicated 1-800 numbers to your call center to identify hard
ROI
Susannah Fox • Use dedicated web landing pages and online registration to track
Associate Director, Digital Strategy
hard ROI
Pew Internet & American Life Project, Pew Research
Center Brian Charlonis
Manager, Internet Marketing
Add to the dialogue! Using #socialhc, tweet your questions
Danbury Hospital, Danbury, CT
and comments to Susannah prior to the event @SusannahFox
which will be addressed as part her presentation. Add to the dialogue! Using #socialhc, tweet your questions
and comments to Brian prior to the event @DanburyHospital
10:00 Morning Networking & Refreshment Break which will be addressed as part his presentation.
Featuring The Brilliance Bar
You’ve got questions? We’ve got answers! Step up to our
Brilliance Bar!
There’s no question too big or small. The Brilliance Bar will
be staffed with experts who will make themselves available 59% of businesses plan to
during specific breaks to offer advice on your most increase their investments
pressing concerns. The Brilliance Bar provides you with an
in social media in 2010.
additional opportunity to find answers to the questions left
outstanding after the sessions have concluded.
6 www.socialmediahc.com
7. DAY 3: MAIN CONFERENCE ...continued
12:15 Networking Luncheon 3:15 Extended Panel Discussion:
Part 1: Taking a Stance on Social Media: Creating
1:15 Monitoring and Analytics: Pinpointing the Right a Position Statement About the Web
Metrics to Assess the Effectiveness of Your Social Just as all organizations need a Mission Statement, it's becoming
Media Campaign clear that organizations need an understanding of the nature of the
Because many healthcare providers have experienced challenges in Web and how it relates to healthcare organizations in particular
effectively measuring the effects of their efforts on key audiences, it (e.g., how patients, doctors, nurses, vendors and the public access
has been difficult in establishing the credibility and long-term info, how they communicate, collaborate, etc.).
viability of these new media tools across the organization.
In this session, participants will address the following: Part 2: HIPAA & The Law: Treating Tweeting the
• Why is monitoring the key to social media success?
Symptoms of Social Media
• What is sentiment analysis and why should you care?
Though social media comes with many benefits, they also carry
• How can you identify trends that matter to your organization?
huge HIPAA and other legal liabilities, especially if your employees
• What are the top 5 free social media monitoring tools and top 5
abuse these online tools. How do you create an effective internet
metrics services? policy to limit employee abuse? What happens when patients start
• How do you create a Social Media scorecard?
spreading misinformation about treatment options, doctors and
hospitals online? Are social networking sites off limits or an
Kevin Dean
untapped treasure trove to confirm or dispute facts put forward in a
eCommerce Solutions Manager
legal action? Should superiors accept friend requests from
Priority Health
subordinates in the workplace?
Add to the dialogue! Using #socialhc, send your questions In this session, participants will review:
and comments to Kevin prior to the event @kevinjdean which • Pros/cons and legal implications of social media and Health 2.0
will be addressed as part of his presentation. services such as blogs, wikis, social networking, podcasting, video
sharing, etc.
2:00 Maximizing Exposure to Your Message with • Best practices and development of policies and procedures which
Search Engine Optimization address staff and employees’ use of social media
Leveraging social media as a distribution channel to attract
Panelists:
awareness can provide benefits for healthcare communicators on
Marion Swan
par with those achieved by keyword optimization that improves
National Manager, Public Relations
rank and visibility on search engines. Combining search engine
Lymphoma Research Foundation
optimization (SEO) and social media makes for a powerful
marketing approach. Eric Brody
In this session, participants will learn how to: Blog Author
• Develop techniques for advanced key phrase analysis
Healthy Conversations
• Increase marketing efficacy by combining SEO to your social media
Nicola Ziady
strategy
• Apply new ideas for future gap analysis
Manager, Interactive Media & Communications, Dept.
of Medicine
Nicola Ziady Case Western Reserve University
Manager, Interactive Media & Communications, Dept.
Brian Charlonis
of Medicine
Manager, Internet Marketing
Case Western Reserve University
Danbury Hospital, Danbury, CT
Add to the dialogue! Using #socialhc, tweet your questions
and comments to Nicola prior to the event @nicolaziady 4:30 Chairperson’s Closing Remarks & End of
which will be addressed as part her presentation. Conference
2:45 Afternoon Networking and Refreshment Break
When asked what the benefits of social media marketing are, marketers listed
the top three benefits as awareness building (64%), customer loyalty and
retention (49%), and expanded reach (46%).
7 www.socialmediahc.com
