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products_offer[1].docx
1. The product offer function in any given industry has both similarities and differences. In all cases,
product offers drive the development of products and are ultimately responsible for the success of
those products. With company leadership, product management sets the strategic direction for the
product(s). Moreover, they communicate the product vision to the organization. Beyond those
high-level commonalities, the actual work of product management can vary widely depending on
the industry, especially for those in product management for financial services.
Moreover, product type, company, and organizational models can impact roles and
responsibilities. The day-to-day work and skillset required of those managing a consumer
packaged goods product sold in grocery stores are vastly different from those required to manage
an aircraft engine or social media app. The responsibilities are similar at the core, but the
differences make the jobs very different.