launched in 2008, Abdul Matlub Ahmad, the chairman of the Nitol Niloy Group, Tata Motors Ltd's manufacturing partner in Bangladesh, had ordered four of them from the first series. Now, he's back with a business proposal, which might revive Nano's future prospects.

3. Introduction
Tata Group is an Indian multinational conglomerate holding company
headquartered in Mumbai, Maharashtra, India.
Owner: Tata Sons
Founder: Jamsetji Tata
Founded: 1868, Mumbai, India
Revenue: 100.4 billion USD (2017)
Nano as ‘Sobari’ – the first ‘Made in Bangladesh’ car

4. Nano
Manufacturer Tata Motors
Also called Tata GenX Nano (facelift)
Production 2008–2018
Assembly Sanand Plant, Sanand, Gujarat, India
[1]
Designer Justin Norek (I.DE.A Institute)
Pierre Castinel (Tata Design Studio)
Girish Wagh (Project Manager)
[2]
Body and chassis
Class City car
Body style 4-door hatchback
5-door hatchback (GenX Nano)
Layout RR layout
Powertrain
Engine 0.624 L I2 SOHC MPI petrol
Transmission 4-speed manual
5-speed semi-automatic
Dimensions
Wheelbase 2,230 mm (87.8 in)
[3]
Length 3,099 mm (122.0 in)
[3]
3,164 mm (124.6 in) (GenX Nano)
Width 1,495 mm (58.9 in)
[3]
Height 1,652 mm (65.0 in)
[3]
Curb weight 600–635 kg (1,323–1,400 lb)
[

5. • According to Motlob Ahmed, Tata Motors has
only a 7% share in the Bangladesh market,
which is dominated by Japanese reconditioned
cars.

6. Mission
To earn affection of customers by delivering superior experience and value,
thereby making them our ambassadors.
Principle of quality policy
Tata Nano Launched in Bangladesh
tata Motors has launched its low budget Nano car in Bangladesh
two years after it announced plans to capture the market in the neighboring
country.
cost Taka 800,000 Taka 80 in Bangladesh.
Ahmed urged the government to withdraw the 45 per cent supplementary
duty on cars fewer than 700 cc so that the Nanos could affordable to low
income people at much lesser price.

7. Present structure
 Tata Nano Twist car is now available in Bangladesh.
 The slogan of Tata Nano car is “Amar Nano” (My Nano).
 Tata Nano Car Price in Bangladesh is higher than India.

8. Tata Nano Car Specification
 Tata Nano not only a car but also a great milestone in the automobiles history
 small city car made by Indian Tata motors. Tata motors claim that
 cheapest car in the world.
 perfect car for small family within fewer budgets.
 You can find lot of space inside this Nano car.
 2+2= 4 adult person can sit

9. Division
‘Nano’ hits Bangladesh market
 Nitol Motors Limited, sole distributor of Tata vehicles in Bangladesh, has
fixed the price of the car at Tk 800,000.
 selling Tk 700,000 per until Friday as a special promotional price.
 The minister called on the entrepreneurs to manufacture cars in Bangladesh
instead of importing them.

10. 42 monthly installments of Tk 19,500.
 Tofail Ahmed said: “Bangladesh is advancing. We hope we’ll be a middle-
income nation by 2021.
We want this sort of cars will be made in Bangladesh. Entrepreneurs will take
initiatives for that and the government will be by them.”
Mashiur Rahman and Kazi Akram echoed the views of the commerce
minister.
“We want Nano to be manufactured in Bangladesh,” Rahman added.
Oommen hoped that Bangladeshi people would like Nano.
Before the launching ceremony, Nitol Motors organized a press conference on
Nano where Matlub Ahmed and Oommen spoke.
Ahmed said Nano had a ‘safe box’ for keeping money or other valuables.
“Nano Twist is the lone car in the world to have safe box.”
Nano offers warranty of two years for 15,000-kilometre run.

11. Used Tata Nano car price in Bangladesh
Used Tata nano car price in Bangladesh
Average used car price is start from 2, 00000 Taka to 4, 50,000 Taka.
Sho & website like
Carmudi,
BDNews24 classified,
Bikroy.com.
Final word
Tata Nano Twist car price in Bangladesh is little bit high but Customers don’t
buy any new brand car with this price.

12. Exports
*Car fires
*Reception
*Crash safety
*Corporate Responsibility
Tata Nano is perfect for Bangladesh says Nitol Niloy’s chairman.
Tata Nano might have fizzled out in India but its growing strong In Bangladesh.
Back when it was first launched in 2008, Abdul Matlub Ahmad, the chairman of
the Nitol Niloy Group, Tata Motors Ltd's manufacturing partner in Bangladesh,
had ordered four of them from the first series.
Now, he's back with a business proposal, which might revive Nano's future
prospects.
Here's more : What's the deal?
Why are they seeking it?
Appears to be a good opportunity

13. Tata Nano Global Brand Ambassador

14. TATA NANO
This was made possible through series of innovative ideas which led to
acquisition of 37patents by Tata Motors.
 Engine was packaged on the rear side.
 2 cylinder engine (conventionally there are 3-4 cylinder engines)
 Identical handles and mechanisms for left and right side doors
 Instrument cluster in the middle of the dashboard
 Unconventional seats
Interior space was maximized by pushing wheels to the corners and power train
below the rear seat. Product created was very contemporary and
 It has sufficient Space inside to accommodate 4 persons comfortably.
 Highly fuel efficient
 Exceeds the current Safety requirements
 Complies with the current emission requirements

15. Product
Nano received media attention due to its targeted low price.
The Tata Nano is a rear-engine, four passenger ,city car built by Tata
Motors,
It was first presented at the 9th annual Auto Expo on 10 January 2008, at
Pragati Maidan in New Delhi, India.
Aimed primarily at the Indian market.
Price
Low pricing policy with minimum profit margin.
Though the one lakh price tag is not fixed by TATA group, it was the word
of mouth of people which fixed that range. This expectation of people creates
a big challenge for the company.

16. Place
Tata Motors has an extensive dealer network covering Indian and
International markets. Wherever you are, there is a Tata Motors Sales and
Service dealership close to you.
Promotion
Tata motors promote their products via Advertising and after sales
services.
Enough use of one of the most important element of promotion mix,
publicity reducesthe necessity of other promotional devices for Nano.
Publicity as ―One lakh car‖ by mouth to mouth.
Auto expo 2008,New Delhi & Geneva

17. SWOT Analysis
Strengths
1. Tata Nano is available at a very affordable price
2. Easy to drive in traffic conditions
3. Innovative engineering of Tata Nano provides better facilities compared to
same segment cars
4. Low maintenance and handling cost of Tata Nano
5. Good fuel efficiency goes well with Indian audiences
6. When it was introduced it created a huge buzz in the global automobile
industry being a ‘common mans’ car
7. Excellent advertising of the Tata Nano car across TVCs, print media, online
ads etc
Weaknesses
1. Perceived as a cheap product which repels the aspiration customers
2. Setting up of production plant in WB caused a lot of tension
3. Limiter international presence of Tata Nano

18. Opportunities
1. Tata Nano can capitalize on the fact that it is the most affordable car and
acquire new customers
2. Increasing per capita income and purchasing capability of potential customer
base
3. Promoting CNG model at the earliest and attract the public passenger car
segment
4. Increase international market presence especially Europe to boost Tata Nano's
business
5. Augmenting the distribution and service network in various countries
Threats
1. Increasing fuel costs
2. Competition from other big automobile giants can affect Tata Nano's business
3. Competitive products offering same level features at a lesser price
4. Product innovations and frugal engineering by competitors
5. Customer perception of a Tata Nano as a cheap car can lead to loss of sales

19. Market Segment
Segment Hatchback segment for middle class
Target Group Targeted towards the families belonging to middle class segment
Positioning Tata Nano is positioned as the cheapest and most affordable car.
Analyzing the market of Nano
In this report keeping in mind the subject Consumer behavior, I would make
my efforts to analyze the case from the Consumer behavior prospective with
the key events being:
•The announcement of the car
• The expectation of the Nano car & its positioning
• The issues faced when the car came to the market
• The failure with respect to positioning
• The re-launch
• The road ahead

20. Bangladesh Customer perspective

21. Marketing Plan
Tata Motors basically Segmented and targeted the following groups of
Bangladeshi (as per as they do it in Indian) population:
1. The Middle class
 Mainly the lower middle class
 Upper lower class
2. Usually the two-wheeler users
3. Family with 3-4 members who have troubles while travelling on a 2-wheeler.

22. The after launch issues
Problems with the car:
 Not suited at all to be used in hilly terrains
 There were incidents of car engine catching fire and excess of heating
 Engine used to make a lot of noise and people even started comparing it with
an auto
 Interiors were dull with insufficient leg space
 The entire body of Nano was very light and would get spoilt even if slightly
bumped

23. CONCLUSION
In the conclusion we can say that Nano has truly lived up to its expectations
and shattered the following myths
•Cheap means unsafe- physically validated crash test results on 1 vehicle
and plans more tests in the future
•Rear- engine cars are unsafe- Ferrari, Porsche, VW and Lamborghini do it
why can‘t Tata?
•The Nano will pollute the planet- 623cc engine produces less CO2 Than
average Eusmall car.
•The Nano will have no storage space-Sufficient storage space, under the
bonnet and over the rear parcel tray, rear seats fold to dramatically increase
storage space