public relation

1. Public Relation
“Public Relations is the deliberate, planned and sustained effort to
establish and maintain mutual understanding between on organization
and its publics.”- Institute of Public Relations, USA
Functions Of Public Relations
Public Relations establishes the relationship among the two
groups(organisation and public).
Art of developing reciprocal understanding and goodwill.
 It analyses the public perception & attitude, identifies the
organisation policy with public interest and then executes the
programmes for communication with the public.
Publics of Public Relation:
Employees,Suppliers,Intermediaries,Government,Financial
community,Local communities/pressure group, The media
Tools of PR:
Press Releases,Education & Training,Exibition & Trade show,
Lobbying, In-house journal etc

2. Characteristics of PR
1.Relatively Low cost
2.Can be targeted
3.Credibility
4.Relatively uncontrollable
5.Saturation of Effort.