2. This is what happens to a retail store when it
closes due to failure in generating enough
profits.

4. We help Branded Retail stores improve their footfall
using our Mobile platform named “SaleFee”

5. Few Media Houses talking of this problem
E-commerce boom hurts brick-and-mortar
retailers.
Brick And Mortar Stores Matter More Than
Ever
Retailing:Â Confronting the Challenges That
Face Bricks-and-Mortar Stores
Click-and-mortar: Traditional retailers try to
warm up to digital to stay ahead

7. Indian Retail Market size
92%
2%6%
Indian Retail market Size in 2015
Unorganized
Ecommerce
Brick & Mortar
75%
16%
9%
Indian Retail Market size 2020
Unorganized
E-commerce
Brick & Mortar Model
Source : http://indianonlineseller.com/2014/12/indian-e-commerce-in-a-nutshell-important-trends-in-the-industry/

8. With a CAGR of 40-50%, E- Commerce Industry
will make Brick & Mortar Model retailer bleed.

9. Major Problems being faced by Major Brands
• Discount war has moved customers from offline to online shopping.
• Availability of customer information helps online retailers understand
customer needs and this gives them edge over offline retailers who
just have a customer’s purchase history.
• Unlimited stock, ease of use etc makes customer buying experience
better.

11. Existing Problem is being solved by the
below ways
• SMS is send to all registered customers about Sale/offer & New
arrivals.
• Masses are also reached via Social media channels like Facebook,
twitter, Instagram etc.
• Creating a more robust loyalty program.
• Cloning E-commerce model.
• Using omni channel ( Both Brick & Mortar and Online to drive sales)

13. Not Really !
• SMS blast just updates registered users. What about others?
• Social Media is too crowded.
• If loyalty program was an answer, then it would already would have
been a hit.
• Cloning the E-commerce model still isn’t a answer. Companies like
Flipkart, Snapdeal, Amazon combined have a market share of 94%
approx. in the E-tailing business.
• Moving Online doesn’t meant, they wont want revenue’s from Offline
retailers. They have already invested a lot of money in building the
infrastructure.

15. Our Mobile Platform enables users find
information like :
Store
Inventory
Based on Brand
Preference
Store
Surprise
information
In house
sale
Based on User’s
Location
New
Arrival
Reviews
Get push notification
on new things
happening in the
store
Store
location

18. Source : https://www.pwc.in/assets/pdfs/publications/2015/retailers-and-the-age-disruption.pdf

19. Source : https://think.storage.googleapis.com/docs/how-advertisers-can-extend-their-relevance-with-
search_research-studies.pdf

20. Source : https://www.thinkwithgoogle.com/articles/how-digital-connects-shoppers-to-local-stores.html

21. What does some Industry experts Says?
Is cloning the only option for offline retail to take
Unicorns of e-retail by the horn?
• Offline retailers should bring their inventory feed online via mobile to
be discovered by people who stays in proximity of their stores.
• http://yourstory.com/2015/05/offline-retail-future/
How can offline retail deal with ‘content to commerce’
problem?
• It is the search & discovery where offline retailers are losing consumers, and this
exodus can be reversed to some extent by bringing back local inventory data on our
mobile.
• http://yourstory.com/2015/05/offline-retail-content-commerce/
By – Mr.Nihar Ranjan : http://yourstory.com/author/nihar-ranjan/

22. How do we make money ( Business Model ) ?

23. Market Size
Total Retail Market Size of India in 2015 $ 600 Billion
Total Brick & Mortar Model Market size $ 32.4 Billion
Marketing Spending by Brands $ 800 Million
Total Target Budget(Social media + Mobile
marketing+ search marketing)
`$ 288.8 Million
Our Market Size ( 8% of the Total
Target Budget)
$23.104 Million

24. Business Model
We will work on Cost per Acquisition model
Total no of target users in top 7 cities
• Age Group – 18-34 years of age
• Population Type – Urban
• Smartphone Users – Yes
• Tax Payers - Yes
2.73 Million
Conversion Percentage 15%-20% 0.41-0.55 Million
Commission Charge per Purchase Rs. 100-200
Total Revenue per Year
Assumptions:
1) A customer buys only product using
our app.
2) Average Purchase size is Rs 2000/-
Rs.4-10 Crore

25. Competitors
Competitors
Catering to
Organized
market
Catering to
unorganize
d market
Social
fashion
discovery
Inventory
discovery
Transaction
Delivery
Store
location &
Review
Only
Sale/Offer
New
Arrival
Increase
Store
footfall
Also caters
to other
domains
like
food,spa
etc
SaleFee Y N N Y N N Y N Y Y N
Shopsity N N N Y Y N Y N Y N N
Findable Y N N Y Y Y Y N Y N N
Roposo Y Y Y N N N N N N N N
Zakoopi N Y Y N N N Y N N Y N
Wooplr Y N Y Y Y N N N Y N N
First
Handle
N Y N N N N Y Y N Y Y
Fashalot Y Y N N N N Y Y N Y N

26. Shoot your Questions