1. INDUSTRY INSIGHTS FOR GROWTH
ABHISHEK RAMDAS DALE
ZENEFITS

2. AGENDA
1. To gain better insight on industries
A. Categorization of industry sectors
B. Enterprise firms change in employment in California
2. Recommendations
3. About Me

3. BEFORE STARTING
At the end of the presentation you will find a comprehensive
list of recommendations for Zenefits for revenue growth.
All the visualizations are produced by me.
Source:
1. census.gov
2. data.cali.gov

4. TO GAIN BETTER INSIGHT ON INDUSTRIES
This categorization
provides a
comprehensive look
into the number of
firms by employment
size.
California, Texas,
New York, Florida,
and Pennsylvania
show the trend of
growth in small and
medium size
businesses.

5. CALIFORNIA EMPLOYMENT CHANGE
This
visualization
shows the
change in
number of
employment
from 2006 to
2016 in
California.
Bigger the
bubble higher
the churn.
Therefore, firms
providing these
services with
the highest
churn are
potential clients
for Zenefits

6. CHANGE IN % CALIFORNIA STATE SINCE 2006
From the graph, it
is recommended
that Zenefits shall
target
- Trade,
Transportation.
- Professional and
Business
Services.
- Government
Sector.
- Educational
Services, Health
Care.
- Computer
Systems, IT
Industry.

7. REVENUE GENERATION PER ENTERPRISE FIRM INDUSTRY CALIFORNIA
The first graph
shows the
number of
enterprise firms
in California.
Number
Manufacturing
and Retail Trade
Enterprise firms
is high in
California and
therefore it is
advisable to
conduct a study
on the HRIS
needs of these
firms.

8. RECOMMENDATIONS
1. Zenefits shall target California, Texas, New York, Florida, and Pennsylvania states as they show a a good
volume of in small and medium size businesses. Entry to the market in these states will prove to be
beneficial for revenue growth.
2. In California, following sectors will provide more ROI to Zenefits as the change in employment is high
for the firms belonging to these sectors
A. Trade, Transportation.
B. Professional and Business Services.
C. Government Sector.
D. Educational Services, Health Care.
E. Computer Systems, IT Industry.
3. For the enterprise firms in California, in order to target the companies, Zenefits shall take the following
parameters into account
F. Difference between Average Payroll Vs. Average Revenue per employee.
G. Revenue Vs. Number of Enterprise firms.
H. Health risks to employees in various sectors.

9. LITTLE BIT ABOUT ME
M.S. Software Engineering. Likes to study
business models and generate ideas. Passion
lies in customer insight generation.
Likes help homeless people and is currently
supporting two children for their education and
livelihood.
Likes to pose with statues wherever possible.

10. Questions?