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“THE AP WAY”
OUR CULTURE, VALUES & BELIEFS
www.accelerationpartners.com
We are proud to have built a world-class company culture that we
believe gives us a competitive advantage. Our employees are team
players, intellectually curious, resilient, innovative, strategic and
results-driven. And people have noticed! We have been recognized
as a best workplace for Women, Flexibility and Advertising &
Marketing by Great Place to Work® and Fortune. And we were
named to Ad Age’s Best Places to Work list.
We are true to our core values and enable our employees to engage
in challenging and rewarding work while achieving personal and
professional goals. We believe that engaged, happy employees,
both at work and in their personal lives, are the foundation of a
successful and sustainable growth business.
Our team members live our core values each and every day; love
what they do and who they do it with; and work with an energy and
passion that is contagious. AP-ers are excited to work with other
motivated and talented teammates and stretch their limits.
We define A-players on our team as people who live our core values,
are in the “right seat” at the right time, enjoy doing what they do
and are the best at it. We all appreciate that if someone is not a
value fit or cannot find the right seat, we must act respectfully to
help the employee find a better opportunity elsewhere.
We offer significant flexibility and the ability to work from home
for all employees and we have core geographic hubs in Boston,
New York, Philadelphia, Chicago, Denver, and Southern California
which provide us the opportunity to collaborate and socialize locally
with colleagues.
Annually we host the AP
Summit and bring all of our
team members together for a
week of learning, socializing and
teambuilding activities that has
become a cornerstone of our
culture. Everyone looks forward
to this annual event and shares
stories about their favorite
activity or speaker from a past
year. New employees are eager
to attend and meet the entire
company for the first time.
Service and giving back to our local communities is important
to everyone at Acceleration Partners. Team members regularly
organize volunteer days in their local communities and we are
generous with our knowledge, resources and time for causes
that our employees are
passionate about. We love
seeing pictures of our
teams volunteering locally
and using their volunteer
PTO for causes that are
meaningful to them.
Acceleration Partners is
a sought-after thought
leader on topics related to
performance marketing and
company culture, leadership
and growth. Our team is
regularly asked to speak and
contribute on these topics and we love to spread the wealth.
OUR CULTURE & TEAM
OWN IT
We step up to the opportunities in front of us, bet on our own abilities and
rise to the occasion.
“Owning it” means being proactive and taking accountability for outcomes,
even when variables are beyond our control and ambiguity is present. We are
confident and accountable in everything we do and are comfortable holding
our teammates accountable as well.
EMBRACE RELATIONSHIPS
Relationships advance our personal and professional lives, contributing
greatly to our successes.
We focus on long-term outcomes, meaningful relationships and genuine
connections with our clients, teammates and partners. We believe that
competence and character are fundamental to relationships built on trust and
that quality relationships allow us to achieve more.
EXCEL & IMPROVE
We believe that excellence and continuous improvement are inextricably
intertwined.
Excellence is a habit created through practice, discipline, and a holistic
commitment to quality in all aspects of our lives. We embrace continuous
improvement, a love for learning and pushing outside of our comfort zones.
We are self-aware and strive to get better in everything that we do.
CORE VALUES
OUR VISION
Drive the digital marketing
industry to be performance-
based and change the work-
life paradigm.
OUR MISSION
To lead the performance
marketing industry though
innovation, respect for the
brand, exceptional client
service and superior results.
“THE AP WAY”
OPERATING PRINCIPLES
A BIAS TOWARDS
ACTION
We are proactive and believe
it’s better to play offense than
defense. We think through
scenarios and anticipate
outcomes, and move quickly and
decisively where necessary to
stay ahead of potential issues.
“A good plan violently executed
right now is far better than a
perfect plan executed next week.”
GENERAL PATTON
BRING
SOLUTIONS
We enjoy solving problems
and figuring things out. When
presented with a challenge, we
always suggest possible solutions
and ask clarifying questions to
make sure we are solving the real
underlying issue.
“Don’t find fault, find a remedy.
Anybody can complain.”
HENRY FORD
WORK SMARTER
Excellence is about knowing
what to do and what not to do,
and finding the 80/20. We are
measured by our results and our
outcomes (our performance),
not our inputs or time. Urgent
and important are not always the
same and we strive to know the
difference and remain focused on
outcomes.
“There is nothing quite so useless
as doing with great efficiency
something that should not be done
at all.”
PETER DRUCKER
BE PRESENT
We seek meaningful,
uninterrupted, “all in”
experiences at each end of the
work/life spectrum. We offer
the freedom and autonomy to
manage our time to both achieve
results for our clients and attain
personal goals. We are self-aware
if we need to recharge or take a
step back to be able to give our
best rather than compromise
performance at work or home.
“Be where you are; otherwise you
will miss your life.”
BUDDHA
ENCOURAGE
AUTONOMY,
TRUST &
TRANSPARENCY
Our work environment requires
trust and autonomous decision
making. We trust everyone to
act in the best interest of our
stakeholders and do the right
thing when no one is watching.
We share both the good and the
bad, so that our team members
can make better decisions and
understand what is going on
around them and why.
“Truth never damages a cause that
is just.”
MAHATMA GANDHI
BE A GENUINE
PARTNER
(NO JERKS)
We form genuine partnerships
with our teammates, partners and
clients that are based on trust
and goodwill. Communicating
proactively, showing gratitude
and appreciation, and being
authentic are part of our day-
to-day interactions. However
brilliant, we don’t tolerate jerks
on our team, nor will we work
with them as a client or partner.
“People won’t remember what you
said, they won’t remember what
you did, they will remember how
you made them feel.”
MAYA ANGELOU
HAVE A GROWTH
MINDSET
We embrace both the belief that
we can always be learning and
increasing our intelligence and
capacity, as well as Kaizen, the
Japanese concept of continuous
improvement. This combination
ensures that we are always
moving forward and growing.
“If you are not getting better, you
are getting worse.”
VINCE LOMBARDI
BE FANATICAL
ABOUT
FEEDBACK
Feedback is essential to growth
and improvement. We value
giving and accepting direct,
honest and timely feedback in a
way that’s thoughtful, productive
and solution-oriented. It’s not
about the quantity of feedback,
it’s about the right feedback at
the right time.
“There is only one way to avoid
criticism: do nothing, say nothing,
and be nothing.”
ARISTOTLE
ENJOY
COMPETING
Compete comes from the Latin
root meaning “strive together”
and is a foundation of excellence.
As a market leader, we compete
for clients, partners and talent
on a regular basis. We enjoy the
challenge of healthy competition
and believe it helps us each reach
our best and full potential.
“You are not in competition with
anybody except yourself; plan to
outdo your past not other people.”
JAACHYNMA N.E. AGU
KEEP MOVING
FORWARD
We avoid the roller-coaster ride
of highs and lows. We celebrate
our wins, remain humble and
move on to the next challenge.
Likewise, we reflect on our
failures, adjust, and move forward
without wondering what might
have been.
“Success is never final, failure is
never fatal. It’s courage
that counts.”
JOHN WOODEN
BE RESILIENT
We have a fierce resolve in
everything we do, demonstrating
determination, resilience and
tenacity. We use mistakes and
problems as opportunities to get
better, not to quit. We believe in
no whining and no excuses.
“I am convinced that life is 10%
what happens to me and 90% how
I react to it.”
CHARLES R. SWINDOLL
BRING PURPOSE
Every day in our work, there are
opportunities to bring purpose.
We ask how what we do connects
to other people in an important
way, and think about small but
meaningful ways we can change
our work to enhance connection
to our values.
“The purpose of life is to contribute
in some way to making things
better.”
ROBERT F. KENNEDY
www.accelerationpartners.com

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Acceleration Partners Culture Deck

  • 1. “THE AP WAY” OUR CULTURE, VALUES & BELIEFS www.accelerationpartners.com
  • 2. We are proud to have built a world-class company culture that we believe gives us a competitive advantage. Our employees are team players, intellectually curious, resilient, innovative, strategic and results-driven. And people have noticed! We have been recognized as a best workplace for Women, Flexibility and Advertising & Marketing by Great Place to Work® and Fortune. And we were named to Ad Age’s Best Places to Work list. We are true to our core values and enable our employees to engage in challenging and rewarding work while achieving personal and professional goals. We believe that engaged, happy employees, both at work and in their personal lives, are the foundation of a successful and sustainable growth business. Our team members live our core values each and every day; love what they do and who they do it with; and work with an energy and passion that is contagious. AP-ers are excited to work with other motivated and talented teammates and stretch their limits. We define A-players on our team as people who live our core values, are in the “right seat” at the right time, enjoy doing what they do and are the best at it. We all appreciate that if someone is not a value fit or cannot find the right seat, we must act respectfully to help the employee find a better opportunity elsewhere. We offer significant flexibility and the ability to work from home for all employees and we have core geographic hubs in Boston, New York, Philadelphia, Chicago, Denver, and Southern California which provide us the opportunity to collaborate and socialize locally with colleagues. Annually we host the AP Summit and bring all of our team members together for a week of learning, socializing and teambuilding activities that has become a cornerstone of our culture. Everyone looks forward to this annual event and shares stories about their favorite activity or speaker from a past year. New employees are eager to attend and meet the entire company for the first time. Service and giving back to our local communities is important to everyone at Acceleration Partners. Team members regularly organize volunteer days in their local communities and we are generous with our knowledge, resources and time for causes that our employees are passionate about. We love seeing pictures of our teams volunteering locally and using their volunteer PTO for causes that are meaningful to them. Acceleration Partners is a sought-after thought leader on topics related to performance marketing and company culture, leadership and growth. Our team is regularly asked to speak and contribute on these topics and we love to spread the wealth. OUR CULTURE & TEAM
  • 3. OWN IT We step up to the opportunities in front of us, bet on our own abilities and rise to the occasion. “Owning it” means being proactive and taking accountability for outcomes, even when variables are beyond our control and ambiguity is present. We are confident and accountable in everything we do and are comfortable holding our teammates accountable as well. EMBRACE RELATIONSHIPS Relationships advance our personal and professional lives, contributing greatly to our successes. We focus on long-term outcomes, meaningful relationships and genuine connections with our clients, teammates and partners. We believe that competence and character are fundamental to relationships built on trust and that quality relationships allow us to achieve more. EXCEL & IMPROVE We believe that excellence and continuous improvement are inextricably intertwined. Excellence is a habit created through practice, discipline, and a holistic commitment to quality in all aspects of our lives. We embrace continuous improvement, a love for learning and pushing outside of our comfort zones. We are self-aware and strive to get better in everything that we do. CORE VALUES OUR VISION Drive the digital marketing industry to be performance- based and change the work- life paradigm. OUR MISSION To lead the performance marketing industry though innovation, respect for the brand, exceptional client service and superior results.
  • 5. A BIAS TOWARDS ACTION We are proactive and believe it’s better to play offense than defense. We think through scenarios and anticipate outcomes, and move quickly and decisively where necessary to stay ahead of potential issues. “A good plan violently executed right now is far better than a perfect plan executed next week.” GENERAL PATTON
  • 6. BRING SOLUTIONS We enjoy solving problems and figuring things out. When presented with a challenge, we always suggest possible solutions and ask clarifying questions to make sure we are solving the real underlying issue. “Don’t find fault, find a remedy. Anybody can complain.” HENRY FORD
  • 7. WORK SMARTER Excellence is about knowing what to do and what not to do, and finding the 80/20. We are measured by our results and our outcomes (our performance), not our inputs or time. Urgent and important are not always the same and we strive to know the difference and remain focused on outcomes. “There is nothing quite so useless as doing with great efficiency something that should not be done at all.” PETER DRUCKER
  • 8. BE PRESENT We seek meaningful, uninterrupted, “all in” experiences at each end of the work/life spectrum. We offer the freedom and autonomy to manage our time to both achieve results for our clients and attain personal goals. We are self-aware if we need to recharge or take a step back to be able to give our best rather than compromise performance at work or home. “Be where you are; otherwise you will miss your life.” BUDDHA
  • 9. ENCOURAGE AUTONOMY, TRUST & TRANSPARENCY Our work environment requires trust and autonomous decision making. We trust everyone to act in the best interest of our stakeholders and do the right thing when no one is watching. We share both the good and the bad, so that our team members can make better decisions and understand what is going on around them and why. “Truth never damages a cause that is just.” MAHATMA GANDHI
  • 10. BE A GENUINE PARTNER (NO JERKS) We form genuine partnerships with our teammates, partners and clients that are based on trust and goodwill. Communicating proactively, showing gratitude and appreciation, and being authentic are part of our day- to-day interactions. However brilliant, we don’t tolerate jerks on our team, nor will we work with them as a client or partner. “People won’t remember what you said, they won’t remember what you did, they will remember how you made them feel.” MAYA ANGELOU
  • 11. HAVE A GROWTH MINDSET We embrace both the belief that we can always be learning and increasing our intelligence and capacity, as well as Kaizen, the Japanese concept of continuous improvement. This combination ensures that we are always moving forward and growing. “If you are not getting better, you are getting worse.” VINCE LOMBARDI
  • 12. BE FANATICAL ABOUT FEEDBACK Feedback is essential to growth and improvement. We value giving and accepting direct, honest and timely feedback in a way that’s thoughtful, productive and solution-oriented. It’s not about the quantity of feedback, it’s about the right feedback at the right time. “There is only one way to avoid criticism: do nothing, say nothing, and be nothing.” ARISTOTLE
  • 13. ENJOY COMPETING Compete comes from the Latin root meaning “strive together” and is a foundation of excellence. As a market leader, we compete for clients, partners and talent on a regular basis. We enjoy the challenge of healthy competition and believe it helps us each reach our best and full potential. “You are not in competition with anybody except yourself; plan to outdo your past not other people.” JAACHYNMA N.E. AGU
  • 14. KEEP MOVING FORWARD We avoid the roller-coaster ride of highs and lows. We celebrate our wins, remain humble and move on to the next challenge. Likewise, we reflect on our failures, adjust, and move forward without wondering what might have been. “Success is never final, failure is never fatal. It’s courage that counts.” JOHN WOODEN
  • 15. BE RESILIENT We have a fierce resolve in everything we do, demonstrating determination, resilience and tenacity. We use mistakes and problems as opportunities to get better, not to quit. We believe in no whining and no excuses. “I am convinced that life is 10% what happens to me and 90% how I react to it.” CHARLES R. SWINDOLL
  • 16. BRING PURPOSE Every day in our work, there are opportunities to bring purpose. We ask how what we do connects to other people in an important way, and think about small but meaningful ways we can change our work to enhance connection to our values. “The purpose of life is to contribute in some way to making things better.” ROBERT F. KENNEDY