Many B2B companies nurture leads due to their long sales cycles. Today's B2C companies can apply lead nurturing philosophy to segment contacts + differentiate messaging. Learn key steps + see actual lead nurture emails from top B2C brands.

1. B2C LEAD
NURTURE
OPPORTUNITIES
Wordsmakeadifference. Choosewiseones.

2. Lead Nurturing
is the process
by which leads
are tracked
and converted
into sales
qualified leads.
Forrester Group

3. Used in B2B
due to long
sales cycles

4. More B2C
companies
are applying
lead
nurturing to
convert
prospects
and keep
customers
engaged.

5. Focuses on contacts' position in the sales cycle
Delivers targeted, need-based messages
What B2B lead nurturing does

6. Retention: Build loyalty, cross-sell + upsell
Onboarding: Assimilate new customers
Accelerate: Remove roadblocks to purchase
Why Us: Explain how you solve problems
Educate: Get prospects ready to talk to sales
Welcome: Greet new subscribers
Types of B2B nurture campaigns

7. Engaged
How they behave
Make
them feel
special
Open emails + click often
Visit your website regularly
Have made on or more purchases
Like + share your social posts

8. Shows
appreciation
for loyalty
Offers access to
tips + insights
Highlights
special offer
preview
What works in
this email?

9. Invites
customers to
exclusive club
Details club
benefits
Offers thanks
for loyalty
What works in
this email?

10. Interested
How they behave
Give them
a reason to
buy
Have visited your website
Open emails sometimes
Have never made a purchase
How they behave

11. Thanks contact
for interest
Explains next
steps
Allows contact
control over
interactions
What works in
this email?

12. Notes recent
web visit
Offers incentive
for first order
Highlights
convenience
features
What works in
this email?

13. InactiveHow they behave
Grab
their
attention
May have purchased before
Rarely or never open emails

14. Makes contact
feel missed
Offers incentive
discount
Includes direct
webiste link
What works in
this email?

15. Emphasizes
ease of service
Includes clear
instructions
Links to online
account
What works in
this email?

16. Take a lifecycle approach to lead management
Differentiate messages by customer segment
Apply B2B lead nurturing in B2C

17. IDEAS
Check back for more
Thank you!
Coming soon!