Más contenido relacionado Similar a Following the Data - Has Your Growth Peaked? (20) Following the Data - Has Your Growth Peaked?8. “Yeah, I'm gonna take my horse to the old town road
I'm gonna ride 'til I can't no more ”
13. © 2020 AccuraCast Limited +44 (0)800 019 6813
www.accuracast.com
Channel Clicks Cost Conversions CPA
Search 4,500 £6,000 300 £20
Shopping 3,200 £4,500 450 £10
Display 15,800 £1,500 100 £15
Facebook 5,600 £5,000 500 £10
Instagram 2,300 £2,000 150 £13
Twitter 3,700 £4,000 200 £20
YouTube 1,600 £3,000 20 £15
TikTok 12,300 £1,000 250 £4
In a siloed world…
15. © 2020 AccuraCast Limited +44 (0)800 019 6813
www.accuracast.com
Paid Search
Display
Remarketing
Facebook
Organic
Search
Who gets the credit?
16. © 2020 AccuraCast Limited +44 (0)800 019 6813
www.accuracast.com
Channel Clicks Cost Last-click Cv Attributed Cv CPA Effective CPA
Search 4,500 £6,000 300 600 £20 £10
Shopping 3,200 £4,500 450 450 £10 £10
Display 15,800 £1,500 100 50 £15 £30
Facebook 5,600 £5,000 500 250 £10 £20
Instagram 2,300 £2,000 150 500 £13 £4
Twitter 3,700 £4,000 200 50 £20 £80
YouTube 1,600 £3,000 20 20 £15 £15
TikTok 12,300 £1,000 250 50 £4 £20
In the real world…
17. © 2020 AccuraCast Limited +44 (0)800 019 6813
www.accuracast.com
0
500
1000
1500
2000
2500
3000
£5 £10 £15 £20 £25 £30 £35
Lower Effective CPA = Room to grow
19. Case study:
American Golf
FR, DE, & IT
Purely digital activity & no stores
to drive traffic
All sales are repeat or seeded by
non-brand activity
24. © 2020 AccuraCast Limited +44 (0)800 019 6813
www.accuracast.com
0%
5%
10%
15%
20%
1st Interaction 2nd Interaction 3rd Interaction 4th Interaction 5th Interaction
Start Linear
25. © 2020 AccuraCast Limited +44 (0)800 019 6813
www.accuracast.com
0%
10%
20%
30%
40%
1st Interaction 2nd Interaction 3rd Interaction 4th Interaction 5th Interaction
Progress to Time Decay
26. © 2020 AccuraCast Limited +44 (0)800 019 6813
www.accuracast.com
0%
10%
20%
30%
1st Interaction 2nd Interaction 3rd Interaction 4th Interaction 5th Interaction
Ace with Data-driven & Custom