How SEO changes, as we say bye bye to cookies
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Slides from AccuraCast MD, Farhad Divecha's presentation at Brighton SEO. In his talk, Farhad discussed how the removal of third-party cookies will affect SEO and advised delegates on practical, actionable things they can do to best equip their business to overcome the potential challenges involved.
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How SEO changes, as we say bye bye to cookies
- 1. How SEO changes as we say bye bye to cookies Slideshare.net/AccuraCast @accuracast Farhad Divecha AccuraCast
- 4. @accuracast #brightonSEO We help ambitious brands capture meaningful data. Data can be used to grow rapidly.
- 8. @accuracast #brightonSEO Why does this matter for SEO? …
- 10. @accuracast #brightonSEO Tool Affected? KeywordHero No Screaming Frog No SpyFu No Moz Pro No Majestic Mostly No SimilarWeb Mostly No ahrefs No BuzzSumo No
- 14. @accuracast #brightonSEO GA4 uses 1st party cookies
- 18. @accuracast #brightonSEO Role of SEO must evolve
- 19. @accuracast #brightonSEO Billions of people experienc e advertisin g Personalise d by data and machine learning.
- 20. @accuracast #brightonSEO Reliability of browser data isn’t assured. Browsers & apps used by ~90% will 🚫 third-party cookies by default.
- 21. @accuracast #brightonSEO You can’t count on traditional tracking.
- 25. @accuracast #brightonSEO What can SEOs do? …
- 26. @accuracast #brightonSEO Use server tracking on Facebook, Google Ads, GA4
- 30. @accuracast #brightonSEO Use CRM data for performanc e marketing
- 31. @accuracast #brightonSEO Questions ? +44 800 019 6813 sales@accuracast.co m
Notas del editor
- AccuraCast are one of a very small group of official Facebook Marketing Partners for Technical Services in the world. Our experts are specifically qualified for Facebook Conversions API and Catalogue technical optimisation. We're also on the Facebook Attribution Advisory Board & are Google Attribution experts. This means we’re officially certified and have been accredited for competency configuring and troubleshooting API integrations.
- Tool Affected? How? KeywordHero - No - Relies on GSC. No cookie-based tracking Screaming Frog - No - Crawl a website and analyse it for SEO issues and opportunities SpyFu - No - Get SERP data directly. No cookie-based tracking Moz Pro – No - Partners don’t use data reliant on cookies. Majestic - Mostly No - Some highly anonymised KW search volume data. but these are extreme cases and unlikely to have a significant impact. SimilarWeb - Mostly No - For some data they get from providers who get data from 3rd parties, that will change. ahrefs - No - Ahrefs data will not be affected in any way BuzzSumo - No - Don't use cookies to gather any engagement data
- Crawling and indexing doesn’t involve user interaction No cookies involved
- The gtag.js JavaScript library uses first-party cookies to distinguish unique users as well as unique sessions from a single user. Does not require you to set cookies to transmit data to Google Analytics.
- Based purely on search crawl and indexing data. No third-party user data is involved
- We set up CAPI and Server-side tracking for the biggest brands If you haven’t done so, you’re already 6 months too late and need to talk to my colleague at the end of this session.