P. Thomas Jenkins is Executive Chairman and Chief Strategy Officer for Open Text™ Corporation (NASDAQ: OTEX, TSX: OTC) of Waterloo, Ontario, Canada, the largest independent software company in Canada. Open Text supports approximately 46,000 customers and millions of users in many of the world's largest companies, government agencies and professional service firms. Open Text’s Livelink ECM® solutions unite people, processes and information, helping organizations improve productivity, automate processes and manage large volumes of documents, e-mails and other content.
Open Text has a long history with searching and with the Internet right from the beginning of the modern era of the web. Shown here is the launch of Open Text and yahoo together in 1995. Open Text provided search services like Google in the early 90s to sites such as MSN, MCI and Yahoo. Open Text was one of the most used web sites in the early 90s. But Open Text evolved into performing search and other functions for corporations using their own internal webs or Intranets. Today, Open Text is a billion dollar public company making content management software for corporations throughout the world.
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Open Text has many of the world’s largest organizations as its customers. As you can see from this slide this includes organizations from all of the major industries of the world economy.
With the acquisition of Vignette, we now believe that some 500 million people or about 1/3 of the entire web users will use Open Text technology found in web sites throughout the world. This is an indication of the global reach that our products have and further confirms our position as the content experts. Please note that we are still working to confirm the exact nature of this statistic but it is directionally correct.
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How big is all this content on the web, well, lets consider some statistics. There are about 32 million books reported in the WorldCat which is the world’s biggest index of books administered by OCLC. There are about 100,000 films (most of which are from India) and they are generally about 200 MB in size for a total of 20 TB. The biggest repository is newspapers where just in one year, some 100 TB are required to store the information. 50 years of newspapers works out to be 5 PetaBytes and more if we count the smaller publications as well.
If we now add in the impact of newspapers and emails in just one year it can be seen these dominate the content archive.
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If we now add in the impact of social media to email in just one year it can be seen these dominate the content archive. It is off the scale. So, the opportunity for social media is huge and the challenge is significant. We will spend the rest of our careers working on this problem with our users.
Note: The first part of the slide build automatically (the social WORK place) the second part requires ONE click (the social MARKET place Sound bites: the new tools (blog and profile) will make our employees more productive teams can work better together BUT: it goes beyond the traditional borders of the organization just like your employees, the employees of partners and customers do the same thing getting them all together is the next level: The Social MARKET place) Page
Beyond the words on the slide… Rights management = how can I use? where have I used? who do I owe?
Brought on by Internet Evolution… Advances in storage, network bandwidth, processing power, compression, user interfaces, etc are enabling new service delivery platforms to emerge…. This slide speaks to increasing demands for “non linear” digital distribution
Page Millions downloaded the moon collision live from NASA servers using Open Text software.
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Both “short form” promotional content as well as “long form” original programming, localized for target geographical market
Page Great Minds Working Together™ Page Challenge Migrate entire broadcast operations infrastructure to “tapeless” environment Capture and manage over 200 hours of programming per day, with over 300 hours of playout per day Enable broadcast content reuse via subclipping workflows for mobile and web redistribution Streamline process for rights clearance and royalties Solution: Open Text DAM An integrated system with DAM as the hub Sophoi for IP rights management Telestream Flip Factory for transcoding Front Porch DIVArchive for broadcast storage archive management Sun Microsystems hardware infrastructure
Including both solutions that support streamlining of traditional syndication processes, and powerful new metaphors that allow the IP owner to syndicate both content and “experience” while retaining control over the asset and its usage metrics
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Beyond the words on the slide… “ loss of nation’s cultural heritage”…a nod to existing physical archives at many broadcasters that are rapidly deteriorating “ Canadian programming”…this is obviously a hot topic for this crowd given the government mandates which have not been accompanied by “enough subsidies” or “fees for carriage”….one potential non policy answer is to make production more cost effective “ increase export of Canadian programming” is nod to desire to increase the addressable market allusion that tees up the emerging social media area and its importance…”advertisers reach their target customers in more innovative and compelling ways”