Why was a Social Media Campaign needed for a music-based company? - Increasing Brand Awareness - Boosting Sales - Optimising all Social Media Handles - Building a relationship with ESTA’s audience

1. 11
Social Media Report
December 2019 to June 2020

2. Creative Single Image Portfolio Options
Bear claw croissant apple pie. Croissant cake tart liquorice tart pastry. Tiramisu apple pie biscuit sweet oat cake
sweet icing brownie. Chocolate bar brownie carrot cake bear claw muffin. Chocolate macaroon lollipop
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3. Why was a Social Media Campaign needed for ESTA ?
3
SECTION ONE
3
Increasing Brand Awareness
Boosting Sales
Optimising all Social Media Handles
Building relationship with ESTA’s audience

4. Platforms Used and Why?
4
SECTION ONE
4
The best place to kick start
your business owing to the
reach of over 1 billion
people
Facebook
The musical your tweet is,
the faster people get in
touch with you.
The only place you can be
offered to be funded within
a month and video content
works splendidly
Gaining followers is the
easiest ever. Build a
consistent user base.
The place where you went
to search for every other
thing would help people
find YOU.
Twitter LinkedIn Instagram Google Ads

5. Tasks Undertaken
5
SECTION TWO
5
Social Media Consistency
Graphic Designing
Content Marketing & Optimisation
Selling Memberships
Managing and Creating the
Google Ads Campaigns

6. ESTA’s Google Ads Journey
The growth across various platforms has been steady and consistent with user appreciation growing by the increased number of posts.
5 Dec 2019We started
The first few weeks were
focused planning the
campaigns which were to be
made content specific. We had
to work on the Keywords
suggested by Phil and Steve
with a Goal to increase the
memberships.
Market Research and
Strategising
After studying and researching about ESTA
and its goals we needed to create our
campaigns, the initial phase was tough than
anticipated yet we achieved and are
performing much better than competitors
Google Ads Campaign
124 K
166 K
Mobile User
Desktop/ Laptop
User
From our campaigns, we grew users across
the given platforms
Device Based User Analytics
Our Google Ads strategy for an
Ads grant program has one of the
highest click through rate ever
across all organisations.
78%
Impressions
10%
Click Rate

7. ESTA needed to grow the members the on the
platform for which each instrument and the age
group has a campaign of its own.
Our Business Strategy
8.5
9.2
9.8
Violin
Classical Instruments
Violin Teachers
Google ranks the keywords you have used for
campaigning your sales across its database and
gives you a score based on the competitor
analysis.
Most Prominent Keywords
and their Rating
Add more wider user oriented
content on which Ads can run
more successfully.
Sales Booster Techniques...
Improve the UI of the landing pages.
✓ ESTA website gets about 18% of its daily traffic
from Google Ads.
✓ At least 72% of the new ESTA member have
used Google Ads to join.
✓ We utilize about 3% of our monthly Google Ads
budget.
Stats
Focussing to the
needs of the
Niche
Changing the font would increase the number of people that stay on the
page.

8. This shows that our ads were shown to over
1600 people each day proving more and
more people are searching for us.
Facts
Over 8000 users from
the African
Subcontinent
People who reached out to buy
the membership from Google
Ads
7000
Over 30% of people signed up
through Google Ads
983
Business Impacts
Over 300K
impressions of
our ads
24 June 2020

9. Membership Sign Ups
9
SECTION TWO
9
Retired (life
membership)
Retired
Students
31
56
277
Full Professional
Full young
professional
Overseas Professional
421
138
60
Total Sales : £83,555

10. Facebook Impact
10
SECTION TWO
10
● 3.5K people are reached with each post on an
average.
● About 11 people respond to each post in the
form of Likes, Shares and Comments.
Customer Data Analysis
Reach Share &
Comments
Likes Followers
● Posts with images got the most number of likes,
comments and shares.
● Google analytics shows that this is the highest ever
traffic from Facebook.
890 K
45 K
240K
2K

11. The increased number of
profile visits ensure that about
5% of those people would end
up following our page and
engaging with out tweets
Profile Visits
85 %
90 K
This is the proof of our Social
Media impact that people
actually like our posts and
want to know more about it.
New Followers
10 %
733
Twitter Tally
11
SECTION TWO
11
Efficient and tweets with
Images/ Links/ Vidoes show
an increase in our presence
among the users and higher
engagement rate.
Tweets
40 %
285
A significant amount of people
saw our post giving them a
chance to engage with our
page and posts at a much
higher rate.
Impressions
130 %
674 K

12. Instagram and LinkedIn Picturesque
12
SECTION TWO
12
0
Followers Likes Reach
August to October had a very successful marketing campaign in comparison to November - December, though, each
month had increased analytics as compared to the last quarter by a margin of over 50%.
December to June
0 0
80
2.4
K
8 K

13. Google Analytics
13
SECTION TWO
13
213
165K+
THOUSAND
page views with
new and
distinguished
page views
having
6+minutes
spent by user
on average on
the website
Increased the number
of users by
With over
223.7%
70 %traffic coming through
social media platforms and
Google Ads

14. Major Impact for European String Teachers Association(ESTA)
14
SECTION THREE
14
FollowersLikes Reach MembersImpressionsEngagement/
Click Rate
%Increase in
220
420
800
360
530
248

15. The Social Media Report on
European String Teachers Association
By
Achin Gupta

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