By now you’ve heard about our recent additions of Mautic, Cohesion, and AgilOne. These technologies are already providing enormous value to our customers, and they are helping us rethink the way we group our products and go to market. It’s an incredibly exciting time. But what exactly does it mean for Acquia’s partners? As an organization that prides itself on being Partner-First, we want to make sure you are educated about our roadmap and strategy and ready to take full advantage of these changes to drive bigger, better, and faster results. Join Acquia Co-Founder and CTO, Dries Buytaert, along with Acquia Lead Product Evangelist, Eric Fullerton, to get a detailed update about our product strategy and roadmap and learn how you should be positioning Acquia’s Digital Experience Platform to your clients and prospects. You’ll learn about: -Acquia’s new two-cloud model -Updates to the roadmap for Acquia Cloud, Cohesion, Lightning, and more -Competitive differentiators for Mautic and AgilOne -Our vision for a unified Marketing Cloud and an update on solution integration

1. 2020 PRODUCT
STRATEGY
DRIES BUYTAERT
CTO & Co-founder, Acquia
Founder & Project Lead, Drupal

2. ERIC FULLERTON
Lead Product Evangelist

3. COVID-19:
On the Front Lines
- Real-time comms or providing
relief to the public and
employees during the crisis
- Government agencies,
education, healthcare and
non-profit organizations
- Full service, support and
platform capabilities
https://www.acquia.com/about-us/contact-us-covid-19

4. EXPERIENCE
WINS

5. #ACQUIAKICKOFF
The world suffers from experience
sameness and experience
mediocracy.

6. Our goal is to make it
easier to create
great digital experiences

7. Delivery
Eliminating silos is the key to simplifying digital
experience creation.
Content
WEB E-MAIL E-COMMERCE SOCIAL CRM
Experience
Data

8. ACQUIA OPEN DIGITAL EXPERIENCE PLATFORM
DRUPAL CLOUD
Build, design and run sites
and applications
MARKETING CLOUD
Understand, personalize and engage
with customers on any channel
Copyright © 2020 Acquia Inc. All Rights Reserved. Drupal is a registered trademark of Dries Buytaert.

9. Content
Delivery
ACQUIA OPEN DIGITAL
EXPERIENCE
PLATFORM
DRUPAL
CLOUD
MARKETING
CLOUD
Experience
Data

10.
ACQUIA CLOUD

11. 2019 NEW CUSTOMERS

12.
It’s not just about hosting;
We are optimizing the
entire lifecycle of a site
Idea

13.
Idea LaunchDevelopmen
t
CODE DESIGN CONTENT
Website development
takes a lot of time
and expertise

14.
Idea LaunchDevelopmen
t
DESIGNCODE DESIGN CONTENTCODE

15.
Idea LaunchDevelopmen
t
CODE CONTENT
LIGHTNING
Acquia Lightning
shortens the process
DESIGN

16.
DRUPAL 9

17. ϟ Media library
ϟ Redesigned administrative experience
ϟ Headless support out of the box
ϟ Drupal 9 compatibility
AVAILABLE IN Q2
Acquia Lightning 5

18.
Idea LaunchDevelopmen
t
CONTENTCODE DESIGN
Design takes 30-50%
of the development
time and resources

19.
DESIGN CONTENT
COHESION
Cohesion simplifies
the design work
CODE
Idea LaunchDevelopmen
t

20. 0 $1Mannual recurring revenue in 4 months
★ Improved style guide manager for real-time preview
★ ACSF compatibility to scale multi-site development
★ Enhanced style import capability
★ Drupal 9 readiness
AVAILABLE NOW
New Cohesion

21. 21

NEW! STYLE GUIDE MANAGER LIVE PREVIEW
● View style updates
in real time
● Adjust multiple
styles and see the
impact
● Enable a consistent
brand experience
● Deliver branded
sites faster with less
time focused on
building, and more
time on design
N
EW
!

22. 0 $1Mannual recurring revenue in 4 months
Cohesion Partner
Certification
★ To be launched first week of May

23.
Idea LaunchDevelopmen
t
DESIGN CONTENTCODE

24.
Idea LaunchDevelopmen
t
SSL & CDN INFRASTRUCTURE

25.
Platform CDN
‣ Fast performance, simple setup,
and optimized for Drupal
Bundled SSL for ACSF
‣ From 5 steps to the click of a button
AVAILABLE TODAY; AUTOMATED IN H2
CDN & SSL

26.
AVAILABLE NOW
CHINA HOSTING

27.
Idea LaunchDevelopmen
t
SSL & CDN INFRASTRUCTURE

28.
Idea LaunchDevelopmen
t Operations
MONITOR UPGRADE

29.
AVAILABLE NOW
New Relic for everyone
๏ In-depth insight into the health of your
application from the Acquia Cloud UI
๏ Available at no additional cost

30. It is our goal to ensure that our customers, can continue to deliver the
best digital experiences to their audiences on the fastest and most
secure Drupal hosting platform in the market.
✥ Dynamically scaling, containers-based architecture
○ AWS Elastic Kubernetes Service (EKS)
○ AWS Aurora (Database)
○ AWS Elastic File System (EFS)
✥ Increased resiliency
✥ Unparalleled security and compliance
COMING 2H2020
ACQUIA CLOUD NEXT
Unlike our competitors with container-based solutions, Acquia Cloud Next is
built to be Kubernetes-native and optimized for Drupal. Some of the benefits
of the Acquia Cloud Next platform are:
✥ Faster horizontal scaling than any other Drupal hosting platform
✥ The most stable code deployment methodology of any other Drupal
hosting platform
✥ Proactive, self-healing as part of the platform to guarantee performance
COMING H2 2020
ACQUIA CLOUD NEXT
The Industry’s First Kubernetes-Native, Enterprise Grade
Drupal Hosting Platform

31. 1) Grow Drupal Cloud
2) Evolve into
the DXP

32. MARKETING
CLOUD
Level set before we level up:
What really is a Marketing Cloud?

35. Customer service, call center, and other
systems of customer interaction are isolated;
information isn’t shared with other tools.
Data is collected and stored, but
identities are not resolved into a
cleansed, de-duped system of record.
POS &
Inventory
Systems Marketers make ad-hoc
BI requests, subject to
analyst bandwidth.
Segments are pulled for outbound
marketing on request; not real-time.
Digital campaigns are limited to
anonymous third party data;
isolated for this use case.Website activity is
isolated to the web.
Silos = Lack of Insights = Poor Customer Experiences
CRM
E-commerce
Systems
BI Systems
Call Center
Direct Mail
& Email
Website
Web
Personalization
Identity
Data
Digital Ad
Campaigns

36. CUSTOMER DATA PLATFORM
A CDP Transforms your business...
Data Sharing
Digital
Advertising
Outbound
Marketing
Call Center
Website Personalization
POS &
Ecommerce
Email
Call Center
Website
Third Party
Data Append
CRM

37. – Battle tested
– Most and best customer intelligence and insight
– Industry leaders in Machine learning and analytics
– Great customer base
– ASP > than $200K
AGILONE:
WHY IT’S AWESOME
Battle tested;
CDP Pioneer
Single
customer view
Industry leaders
in Machine
learning and
analytics
Engaged
customer base
ASP >
than $250K And More!

38. Sample AgilOne Clients
1.1 billion customer profiles, 5 billion transactions, 25 billion events processed per day

40. Flexible selling
and simple
pricing
Live in
2 weeks
50% TCO
of Marketo,
Pardot, Eloqua
Powerful
campaign
builder
Maestro
Integrate with
any system,
bought or built
MAUTIC:
WHY IT’S AWESOME

41. ACQUIA LIFT

42. ACQUIA LIFT
NEW FEATURES IN
2019
New Lift UI
3 Step
Personalization
Creation
No Code
Personalization
Improved
Analytics
Scheduling
Capability And More!

43.
★ Simpler Campaign Deployment
Take Campaigns in Dev right into prod site
★ Multilingual Personalization in every
language AUTOMATICALLY
AVAILABLE TODAY
Acquia Lift

44.
Acquia Lift Solution
Partner Program
★ Full product access
★ Quarterly meetings w/ Acquia
Product team
★ Guided onboarding
★ Joint marketing efforts
★ Lift Certification vouchers and
partner badge

45. MARKETING CLOUD:
BRINGING IT ALL TOGETHER
﹣ Unified customer experience
﹣ Unified analytics across all products
﹣ Access from a single place
﹣ Expand SAM for each product
﹣ Use existing capabilities to power other products
...a fully integrated solution!

46. AgilOne helps
Lift take off
Better data,
segmentation,
and machine learning
for personalization
x

47. [AgilOne Quick Walkthrough]

48. AgilOne to
the power
of Mautic
Automated campaigns
segmented and
personalized by
CDP data
x

50. AVAILABLE NOW
AGILONE FOR LIFT & MAUTIC
✥ Launch and trigger personalized campaigns on any channel based on
robust CDP profile data
○ Richer insight into customer audiences for Lift and Mautic
○ Integrate all customer data into AgilOne CDP, and then activate
personalization with out-of-the-box integration for Lift & Mautic
○ Identity resolution for a single view of customer, automatic
segmentation and machine learning algorithms
○ Backend integration automatically pushes attributes and
segments into Lift and Mautic

51.
ENABLEMENT RESOURCES
AVAILABLE NOW
● Acquia Academy
○ Product Overviews for Sellers
○ Technical Product Onboarding
○ Partner Delivery Enablement
○ Sales collateral
● Demo Enablement delivered by Acquia SA’s
● Certification programs
● Sales GTM Planning
● Solution Partner Programs to enable practice development

52. ACQUIA PRODUCT SANDBOXES -- AVAILABLE NOW
Create and manage hundreds
of sites in one place
Request access through your
partner manager or email
partners@acquia.com
Personalization to Drive
Engagement
Request access through your
partner manager or email
partners@acquia.com
Develop and Run Drupal Sites
Locally
Download at dev.acquia.com
Drupal 8 distribution for Rapid
Site Development.
Download at acquia.com
Low-code site builder for
Drupal 8, available exclusively
with Acquia Cloud or Acquia
Cloud Site Factory
Download at
cohesiondx.com/get-demo
Open Marketing Cloud
Request a demo instance at
acquia.com
Build & manage digital
experiences of all shapes and
sizes; Node.js supported
Register at
insight.acquia.com/free/regi
ster
Manage Digital Assets and
Achieve Brand Consistency
Request access through your
partner manager or email
partners@acquia.com
Acquia Dev Desktop

53.
NEW RESOURCES
COMING SOON...
● New Partner Portal with SFDC Integration
● Sales Certification
● Acquia Value Selling

54. ACTION: Access Acquia Academy today. Register at partners.acquiaacademy.com. The domains of authorized
partners are whitelisted. If you experience difficulties logging in, please contact partners@acquia.com.

55. Questions?