<p>When it comes to building great digital customer experiences, great design and pretty pictures alone aren't enough to reach and engage your customers. The ability to provide relevant content by utilizing the best applications and rich data across digital devices is imperative for any digital organization that wants to stay relevant and appeal to customers.</p> <p>Until recently, there has not been a single, scalable, secure, enterprise platform for hosting and building the foundational future for your team and your business.</p> <p>You’ll learn more about:</p> <ul> <li>The old way - complexities of managing several applications that run on multiple different platforms</li> <li>The current situation - pain points in the industry, why it’s taking so long to deliver</li> <li>The options - paths your company can go down based on your current goals and tools at hand</li> <li>The better way - a single platform that gives IT and development teams the foundation and flexibility they need to integrate, deliver and deploy data-driven customer experience applications and sites faster, while reducing risk and minimizing cost</li></ul>

1. ©2017 Acquia Inc. — Confidential and Proprietary
Building a Foundation for the
Future of Digital Experience
31 October 2017
Sonya Kovacic, Product Manager
Jenni Lee, Product Marketing Manager

2. ©2017 Acquia Inc. — Confidential and Proprietary
Introductions
Product Manager, Cloud Product Marketing Manager, Site Factory

3. ©2017 Acquia Inc. — Confidential and Proprietary
Agenda
– What does the future of customer experience look like?
– How do you prepare for it?
– What do you need to get it done?
– Bringing it all together

4. ©2017 Acquia Inc. — Confidential and Proprietary
Changing Digital Landscape

5. ©2017 Acquia Inc. — Confidential and Proprietary
Real Life Examples

6. ©2017 Acquia Inc. — Confidential and Proprietary
Is Your Platform Ready for the Future?
Customer facing
Marchitecture
(aka middleware)
Platform
(CMS, database,
servers, etc.)
This is where
business +
marketing want
to focus

7. ©2017 Acquia Inc. — Confidential and Proprietary
What to Consider When Replatforming
On Premise IaaS PaaS SaaS
Applications Applications Applications Applications
Data Data Data Data
Runtime Runtime Runtime Runtime
Middleware Middleware Middleware Middleware
Operating System Operating System Operating System Operating System
Virtualization Virtualization Virtualization Virtualization
Servers Servers Servers Servers
Storage Storage Storage Storage
Networking Networking Networking Networking
YourEffort
YourEffort
Your
Effort

8. ©2017 Acquia Inc. — Confidential and Proprietary
Gartner's Top 10 Strategic Technology Trends for 2018
Intelligent Digital Mesh
● AI Foundation
● Intelligent Apps & Analytics
● Intelligent Things
● Digital Twin
● Conversational Platforms
● Immersive Experience
● Cloud to the Edge
● Blockchain
● Event Driven
● Continuous, Adaptive Risk
& Trust
Are you future proof?
Source: Gartner October 2017

9. ©2017 Acquia Inc. — Confidential and Proprietary
Digital Experiences Takes Teamwork
Digital Business Roles Digital IT Roles
– Creative freedom
– Hassle-free campaigns
– Faster launches
– Cost efficient
– No worries: performance,
security
– Common platform, service
– Continuous monitoring
– Compliance, Auditable
– Trusted security
– Reliability, control over all sites

10. ©2017 Acquia Inc. — Confidential and Proprietary
Requirements of Your Business/Marketing Team

11. ©2017 Acquia Inc. — Confidential and Proprietary
3 Steps to Meeting Business’s Needs
1. Document current and future business goals and objectives
2. Figure out budget and timeline based on priorities
*Maintain clear communication and include business teams during the process.
3. Awareness of disruptive tech aligned with above criteria

12. ©2017 Acquia Inc. — Confidential and Proprietary
Aligning Technical Teams
● How do you achieve technical alignment?
● Which backend systems to integrate?
● Which partners to choose?

13. ©2017 Acquia Inc. — Confidential and Proprietary
Development Strategies

14. ©2017 Acquia Inc. — Confidential and Proprietary
Applying governance

15. ©2017 Acquia Inc. — Confidential and Proprietary
Summary
– Are you missing opportunities to connect with
customers?
– Are you future proof from people, process, and
technology standpoint?
– Are you ready to manage and govern all the
complexity?

16. ©2017 Acquia Inc. — Confidential and Proprietary

17. ©2017 Acquia Inc. — Confidential and Proprietary
Thank you!