The web is undergoing a massive re-architecture, driven by the explosion of mobile devices and applications, the requirement to deliver personalized experiences to every customer, and the demands on organizations to embrace digital transformation. Enter Drupal 8. Drupal 8 provides more than 200 breakthrough capabilities for users to build great digital experiences now and for the future. But, is your organization ready for Drupal 8? In this webinar, we partner with Mediacurrent to give you the details on why Manhattan Associates chose to be an early adopter of Drupal 8, and how Drupal 8’s core functionality and Mediacurrent’s implementation expertise worked together to successfully execute on their optimal digital and redesign strategy. In this webinar, you will learn about: • How Drupal 8 plays a role in paving the future for Marketers and IT leaders • The drivers that led Manhattan Associates to adopt Drupal 8 • Key Drupal 8 components implemented (for example, Drupal 8 Responsive and Twig) • Lessons learned and challenges overcome while planning and implementing the site • How Manhattan is ensuring reliability, scalability, and security with Acquia • What to consider when evaluating Drupal 8 for your business

1. Drupal 8 Success Story:
Manhattan Associates
James Rutherford
→ Director of Client Services, Mediacurrent
David Aponovich
→ Sr. Director, Digital Experience, Acquia

2. Are you ready?
Acquia is Ready for Drupal 8

3. Fast. Fun. Beautiful. Authoring in D8
Re-imagined content
authoring experience
→ In-line, in-context
editing on page
→ WYSIWYG editor
→ Focus on ease of use

4. D8 is 100% Responsive
100% mobile-first WCM for a
post-browser world
→ D8’s user interface is 100%
responsive
→ Manage and approve
content on any device
→ Preview how content will
appear on device screens

5. Content-as-a-Service in D8
Content delivery for any
channel or screen.
→ RESTful APIs in D8 core
provide content flexibility
→ Deliver content as a service
to any site, application,
channel, device.
→ Pull content into D8 sites
and apps from any source

6. D8 is a Developer’s Dream
D8 makes life easier for Drupal
front- and back-end devs
→ Symfony2 framework for
easier PHP development
→ Twig theming engine built into
D8 streamlines theming
→ D8 supports modern front-
end libraries
→ Easier configuration
management & unit testing

7. Translation and Localization in D8
Built from the ground up to
support multilingual sites
→ Built-in tools streamline
translation & localization
→ D8’s UI is translated into
over 100 languages

8. Acquia is Ready for Drupal 8
→ Drupal 8 Success Program: To start building on Drupal 8 today
! Acquia provides you a Customer Success Manager and a Customer Success
Engineer at no cost to ensure your success on Drupal 8
! In addition, Acquia will provide unlimited Drupal 8 support tickets, prior to Drupal
8 going generally available
→ Acquia’s Drupal 8 JumpStart: For organizations who want to learn
Drupal 8
! One week workshop to get your Drupal 8 projects rolling today
! Hands-on coaching/training for Drupal 8
! Acquia will help start a Drupal 8 site build in onsite sessions with your dev. team

9. Drupal 8 Success
Story: Manhattan
Associates
By: James Rutherford
August 4th, 2015

10. James Rutherford
Director of Client Services
@jamesrutherford

11. Design/Theming
● Usability Testing
● Responsive Design
● Drupal Theming
● Annotated Wireframes
@Mediacurrent
Development
● Drupal Support
● Custom Module Development
● Large Scale Systems Integration
● Security & Performance Expertise
We help organizations build highly impactful, elegantly designed Drupal
websites that achieve the strategic results you need.
Digital Strategy
● Content Strategy
● Content Generation
● Result Metrics
● Marketing Automation Integration

12. ● The story of Manhattan Associates and
Drupal
● Key Drupal 8 components
● Evaluating Drupal 8 for your business
● Lessons learned
● The Acquia Platform Advantage
● Q/A
@Mediacurrent
Agenda

13. Manhattan
Associates and
Drupal
A brief history.
@Mediacurrent

14. In The Beginning...
@Mediacurrent

15. Drupal 6 site launched in fall 2011
● Cutting edge Drupal 6 site with full translation across 6 languages.
● Multiple domain publishing capability.
● Eloqua integration on all gated assets.
● Successful launch results in long term partnership between Manhattan
Associates and Mediacurrent.
@Mediacurrent

16. HOW DID YOU CHOOSE BETWEEN
DRUPAL 7 OR DRUPAL 8?
@Mediacurrent

17. Making the decision.
● Post launch innovation in Drupal 6 slows and stops
compared to Drupal 7.
@Mediacurrent

18. Making the decision.
● Post launch innovation in Drupal 6 slows and stops
compared to Drupal 7.
○ Drupal 6 was released 2-13-2008 and Manhattan launched
almost 4 years into the lifecycle.
○ Drupal 7 core and contribute community wasn’t quite mature
enough at the start of development to commit to using 7.
@Mediacurrent

19. Making the decision.
● Post launch innovation in Drupal 6 slows and stops
compared to Drupal 7.
○ Drupal 6 was released 2-13-2008 and Manhattan launched
almost 4 years into the lifecycle.
○ Drupal 7 core and contribute community wasn’t quite mature
enough at the start of development to commit to using 7.
● Manhattan Associates team recognizes the need to
upgrade.
@Mediacurrent

20. Making the decision.
● Post launch innovation in Drupal 6 slows and stops
compared to Drupal 7.
○ Drupal 6 was released 2-13-2008 and Manhattan launched
almost 4 years into the lifecycle.
○ Drupal 7 core and contribute community wasn’t quite mature
enough at the start of development to commit to using 7.
● Manhattan Associates team recognizes the need to
upgrade.
○ Fully responsive digital experience required.
○ Improved translation tools.
○ Flexibility in contributed tools.
(Keep up with contrib community)
@Mediacurrent

21. Planning for the Future
● Discovery and architectural documentation of Manhattan’s new
websites needs.
@Mediacurrent

22. Planning for the Future
● Discovery and architectural documentation of Manhattan’s new
websites needs.
● Drupal 8 Core matches majority of Manhattan’s business requirements.
@Mediacurrent

23. Planning for the Future
● Discovery and architectural documentation of Manhattan’s new
websites needs.
● Drupal 8 Core matches majority of Manhattan’s business requirements.
○ Internationalization.
○ Responsive out of the box.
○ Opportunity to be on the forefront of CMS innovation.
@Mediacurrent

24. Planning for the Future
● Discovery and architectural documentation of Manhattan’s new
websites needs.
● Drupal 8 Core matches majority of Manhattan’s business requirements.
○ Internationalization.
○ Responsive out of the box.
○ Opportunity to be on the forefront of CMS innovation.
● Mediacurrent develops plan and risk assessment for adopting Drupal 8
with a fallback and comparison of similar build in Drupal 7.
@Mediacurrent

25. Planning for the Future
● Discovery and architectural documentation of Manhattan’s new
websites needs.
● Drupal 8 Core matches majority of Manhattan’s business requirements.
○ Internationalization.
○ Responsive out of the box.
○ Opportunity to be on the forefront of CMS innovation.
● Mediacurrent develops plan and risk assessment for adopting Drupal 8
with a fallback and comparison of similar build in Drupal 7.
● Manhattan approves Drupal 8 project.
@Mediacurrent

26. Key Components of
Drupal 8
@Mediacurrent

27. Internationalization
● Why?
○ www.manh.com translated into 6 languages, more
coming.
○ International marketing and editorial teams handling
content across languages and markets.
● Native language handling in Drupal 8
○ Built into Drupal 8 core APIs
■ Field level translation across everything.
● Views
● Blocks
○ Fully Translated User Interfaces.
○ Powerful built in Translation Interface.
@Mediacurrent

28. Mobile First
● Why?
○ Manhattan recognized need to serve great relevant
content in a usable way to mobile devices.
○ Increased SEO ranking.
○ Larger potential audience for content.
● Drupal 8 is designed to be responsive out of the box.
○ Best in class responsive image and media tools.
○ Administration experience is responsive as well.
○ Front end performance improvements.
@Mediacurrent

29. Effortless Authoring
● Why?
○ Ability to scale editorial team outside of Web / CMS
experts.
○ Compliment world class translation capability.
○ Ability to quickly create, review and publish relevant
content empowers the marketing team to quickly
implement new strategies.
● Drupal 8’s vastly improved editorial experience.
○ In-place editing of content without having to use the full
edit form.
○ WYSIWYG configuration made easy with web security in
mind.
○ Draft saving made easier.
@Mediacurrent

30. Configuration Management
● Why?
○ Manhattans internal development team needs best in class
workflows.
○ Faster development workflows reduce customization costs.
○ Required effective tools for collaboration with Partner Agencies
like Mediacurrent.
● Transport configuration changes and manage versions with
ease.
○ Create new configuration in development environment, then
safely and easily export and push to production.
○ Exports all configuration to version control.
○ Drastically improves efficiency and reduces complexity of
previous configuration techniques in Drupal 7.
@Mediacurrent

31. Twig Templating Engine
● Why?
○ Manhattan requires the ability to quickly design and
develop new marketing experiences.
○ Improved tool set for internal development team.
○ Ability to quickly adapt design across devices and
platforms.
● Drupal 8 uses the Twig PHP Templating Engine.
○ Simplified easy to learn syntax.
○ Brings overall complexity of templates down,
decreasing maintenance cost.
○ Increases speed to market and lower costs for future
marketing ideas.
@Mediacurrent

32. Built in Web Services
● Why?
○ Manhattan recognizes the need to integrate powerful
third party technologies as marketing tools.
■ Eloqua
○ Need to be able to adapt to changing Web Technologies
and push / pull data between systems.
○ Ability to power new Digital experiences from one data
backend for the lifetime of the platform.
● Drupal 8’s powerful suite of built in Web Services.
○ Expose or import content via REST API without doing
additional development.
■ Secure (HTTP Auth)
■ Export data in different formats (JSON, XML)
@Mediacurrent

33. Evaluating Drupal 8
For Your Business
@Mediacurrent

34. Evaluating Drupal 8
● Manhattan Associates needed to understand the proposed budget, risk
assessment and potential ROI with Drupal 8.
@Mediacurrent

35. Evaluating Drupal 8
● Manhattan Associates needed to understand the proposed budget, risk
assessment and potential ROI with Drupal 8.
● Showing concrete proof of ROI over the lifetime of the platform.
@Mediacurrent

36. Evaluating Drupal 8
● Manhattan Associates needed to understand the proposed budget, risk
assessment and potential ROI with Drupal 8.
● Showing concrete proof of ROI over the lifetime of the platform.
○ Expected lifecycle of Drupal 8 to be 6-7 years based on previous versions of Drupal.
○ Adopting early instead of going D7 and then D8 would save on the costs of another
migration in a few years.
○ Being at the forefront of contrib innovation would save on custom development in the long
term as Drupal 7 contrib efforts slow and Drupal 8 adoption grows.
○ Competitive advantage for Manhattan to be able to adopt the latest technology and rapidly
adapt digital strategy with Drupal 8.
@Mediacurrent

37. Lessons Learned
@Mediacurrent

38. Lesson: Contributed Modules not as
far along as we expected.
@Mediacurrent

39. Lesson: Be flexible in your
architectural design and build process.
@Mediacurrent

40. Lesson: Good planning and risk
management are essential.
@Mediacurrent

41. Conclusion
● New Drupal 8 website launched on time and on
budget May 15th.
● Commitment to planning and due diligence during
discovery to correctly estimate risk and determine
requirements is key.
● Drupal 8’s benefits are clear even at this point, with
cores Translation capability, improved UI, new OO
architecture and CMI being clear highlights during
the project.
@Mediacurrent

42. The Acquia Platform
Advantage

43. The Acquia Platform Advantage
● Multiple environments with powerful UI and reporting tools.
● Crucial security advantages.
● Enhanced developer tools.
○ Speed up the development and testing process.
○ Save time and money.
@Mediacurrent

44. Thank You!
Questions anyone?
@Mediacurrent Mediacurrent.com
slideshare.net/mediacurrent