Acquia presentation by Ray Grady, SVP Commerce at LUSH, Acquia and iKOS event

1. Engaging Today’s
Consumer through
Beautiful Commerce

2. Commerce is
being Disrupted

3. What does this mean to Brands?
Disrupting the Market Commoditizing the Market

4. The “Two-Site Syndrome”

5. Declare an End to the
“Two-Site Syndrome”
of organizations reported
that commerce and 60%
Marketing teams function in silos

6. Content is the Future of Commerce
“As a content and
commerce marketer, The
North Face has a strategic
imperative to stimulate
emotional connections and
maximize customer value.”
~R. Shay Miles*
“Consumers are no longer
looking for shopping experiences
that are distinctly separate.
Today, consumers are looking to
shop within content.”
~Rachel Tipograph**
*http://www.cmswire.com/cms/digital-­‐marketing/discussion-­‐point-­‐can-­‐one-­‐8irm-­‐provide-­‐complete-­‐digital-­‐experience-­‐026277.php
**http://digiday.com/brands/sociomantic-­‐retailers-­‐as-­‐publishers/

7. But the reality is not quite as simple

8. Challenge: IT Dependencies
Page Layouts
IT
Landing
Pages &
Experiences
New
Templates
Content
Updates
Optimize
Experiences
Update Social
Media
3rd Party
Integrations
Code
Deployments

9. Challenge: Content & Translation Workflows

10. Challenge: Create Brand Differentiation
Brand A
Brand B
Brand C
Brand D

11. Challenge: Create Brand Differentiation
Brand A
Brand B
Brand C

12. Challenge: Create Brand Differentiation

13. Challenge: Managing
Non-Product Content

14. Challenge: Reacting Quickly

15. Challenge: Complex Global Ecosystems
UK
Brand
Site
UK
Commerce
Site
EMEA
Brand
Site
LATAM
Brand
Site
APAC
Brand
Site
EMEA
Commerce
Site
APAC
Commerce
Site
Micro
Site
Micro
Site
Micro
Site
Micro
Site
Micro
Site
Micro
Site
Micro
Site

16. What if
Commerce
Could be
Beautiful?
THINK AHEAD.

17. How we help companies transform"
Acquia helps organizations unite their business and
technical teams as they transform to digital-first.
The Acquia Platform! The Acquia Experience!
The Acquia Platform
provides the software
necessary to build and
deliver extraordinary digital
experiences faster.
The Acquia Experience is the
intersection of the Acquia
Platform and our commitment
to Customer Success.
We’ll educate you, map
success, and ensure it on an
ongoing basis.
Come for the
platform, stay for
the experience.

18. The Acquia Platform"
Freedom to Accelerate"
→ For Marketers & Merchandisers
Acquia puts you in control of delivering
personalized experiences and driving conversions.!
→ For Brand & Content Managers
Acquia helps you deliver unified brand, social, and
commerce experiences across devices & borders.
→ For Developers & Technical Leaders
Acquia helps developers create high quality"
applications faster, and gives technical leaders the
security, reliability, and scalability they need.!

19. Acquia Commerce Solutions
The Base Requirements:
• In Context Editing
• Content Creation
• Commerce & Content Integration
• Robust Workflows
• Scalability & Security
• Flexibility in Presentation Layer

20. Acquia Commerce Solutions - Lift
Omni-channel Integration!
Testing!
!
Targeting!
Content Recommendations! Offers!
Shared Visitor Profiles & Segments!
Lift
Web
Contextual Database!
Target
Recommend
ContextDB
Native Drupal!
Cross-CMS!
Add –On To Target OR Recommend! New

21. Lift ContextDB Capabilities
Data warehouse of
Visitor Profiles
(known & anonymous)
Segment Manager
JS, REST and batch file APIs
Integrate with email, marketing automation, CRM
Common visitor profile used
across Lift family of products
WEBTrack the visitor journey regardless of the channel
MOBILE
SOCIAL
EMAIL
COMMERCE
CALL
CENTER
OTHER
CHANNELS

22. Benefit to Brands
• No more dependencies on IT for simple content requests
• Customized content and translation flows that work the way you do
• Differentiate your brand and stand out
• Easily manage non-product content
• Solutions to meet your organizational structures

24. PUMA

25. Thank You