Creating digital experiences across a portfolio of sites can present a big challenge. It requires thinking about scale in multiple dimensions, from standardizing on a technology toolset and driving adoption of that platform across an organization, to establishing content governance and user experience standards to guide the design and build of many sites. In order to build a foundation for scale, all of these dimensions and more need to be addressed. With a strong foundation, next-level digital strategies such as multi-channel content management and personalization can be incorporated into your multi-site management. Join digital leaders and experts from Princeton University, FFW, and Acquia, to learn from their experiences tackling multi-site management at scale. Hear about best practices drawn from the large portfolios of sites that higher-ed institutions manage, and discover Acquia’s holistic solution for multi-site management with Acquia Site Factory+, Acquia Site Studio, Widen DAM, and Acquia Personalization. During this webinar we will explore: A major Princeton University Web Development Services initiative to migrate 1,000 websites to Acquia How organizing content in one system can simplify control, improve access and increase use How coordinated distribution supports greater customer experiences and deeper engagement How to scale and accelerate organization-wide adoption of a design system How to improve content performance and experience through A/B testing to continually optimize users’ engagement How to collect data on your customers to be able to define segments to offer personalized experiences

1. TAKING YOUR
MULTI-SITE
MANAGEMENT AT SCALE
TO THE NEXT LEVEL

2. Today’s Speakers
Kara Hall
Sr. Product Marketing Manager, Acquia
Mandee Englert
Solutions Consultant, FFW
Jill Moraca
Sr. Director Web Development Services,
Princeton University

3. 01. Establishing the Right Partnerships
02. Key Factors in a Successful Multi-Site
03. Optimizing Your Multi-Site Platform
04. Getting Buy-in and Scaling
Agenda

5. SPEED
Efficient content
workflows and editing
experiences to get
content up quickly while
staying on brand
Create efficiencies
through continuous
refinements to
technology and
infrastructure
Launch websites
faster with reusable
components and
templates at a lower
cost
OPTIMIZATION FLEXIBILITY
Creating Consistency

6. Establishing The Right
Partnerships

7. MULTIPLE
ROLES
“I need a
new
website.” ON
BRAND
CONNECT
WITH
SOCIAL
SPEED TO
LIVE
CONTENT
MOBILE
APPS
ASAP

8. 01. Unified, consistent message and brand identity
across multiple channels/sites
02. Quick & flexible editorial workflows for
distributing messages & providing access
03. Multiple doors for users to interact with the
brand and reach the same goals
04. Personalized approach to content for many
audiences with different goals
05. Stability of a platform that they can trust to be
flexible to changing user needs
Marketer/Content Owner Needs

9. Key Factors For A
Successful Multi-Site

10. One codebase with “untouchable” branding elements
— Logos, fonts, colors, date formats
Consistent data integrations
— Course data comes from the authoritative source
Consistent content sharing
— Reduce duplicative entry of news and events
Aim for a “sweet spot” of enough layout and theme
flexibility paired with the rigidness of consistency.
Princeton Branding + Multi Site

11. — One code base, reused by nearly 1,000 websites.
— Allows for a lean development team to support many websites
— Manageable deployments
— Can consolidate multiple Drupal 7 codebases into one Drupal
9 codebase
— Develop new features and roll them out to all websites
— Content editors / marketers have the same editing experience
Princeton + Site Factory

12. Optimize Your
Multi-Site Platform

13. Platform Roadmap
Approach your multi-site
platform as an evolving
product with its own
platform strategy and
feature roadmap.
OWN OPERATE OPTIMIZE
AT SCALE

14. Project Spotlight
Personalized experiences for those who
need it most during natural disasters.
— Started with a pilot
— 38% of visitors engaged with
personalized content
— Those visitors had 20% lower bounce
rate
— 2X goal completion – reaching out to
Disaster Help Center
— Find segments that are worth your time
and effort
— Offer users relevant information that
improves their journey
— Always A/B test with an end-goal in mind
Connect data from multiple sources to understand the
full journey of any user segment driving repeat
engagement and loyalty for the brand.
Personalizing Audience
Experiences

15. Scaling Your Platform

16. Scaling with Acquia Marketing Cloud
Create Genuine Experiences
PERSONALIZATION
Digital Asset Management
ACQUIA DAM

17. COST SAVINGS
Single point of upgrade
and development,
allowing for rapid
upgrades and improve
code accessibility &
quality.
A shared ecosystem
allows for a quick
process for rolling out
new sites, and provides
an ability to reuse
content between sites.
Marketers learn how to
use one platform.
Centralizing the brand
and infrastructure to
manage the process
of creating &
maintaining assets
saves budget.
EFFICIENCY CONSOLIDATING
SUPPORT
Getting Buy-in

18. Q&A

19. EXCLUSIVE OFFER
Free expert consultation
We understand every organization’s digital landscape is unique.
Translating key insights from webinars can be daunting.
This is why FFW is offering a complimentary 1-hour
consultation with our digital scale experts to get you started.
Scan the code on the right, or visit:
bit.ly/FFW-Scale-Consult-Offer
Scan to claim your
free consultation