In this Acquia webinar, Ogilvy’s Head of Digital, Jason Davey, will discuss how voice assistants are disrupting the interface to the customer for brands and how businesses could benefit from developing a plan to use voice assistants in their organisation. Touching on real-life case studies, Jason’s session will cover the history and impact of voice assistants, as well as advice on how businesses can use them to the greatest effect for driving customer service, engagement and sales. In this webinar, you’ll learn: - How voice assistants are disrupting the interface - How businesses can benefit from developing a plan to use voice assistants - How businesses can use voice assistants for driving great customer service About the presenter Jason’s career spans over 25 years in the digital industry. He co-founded digital agency Bullseye in 2000, which was acquired by Ogilvy in 2014. His background in digital strategy, CX design and marketing technology has made him instrumental to Ogilvy’s digital transformation. In 2017, Ogilvy was recognized as Adnews Digital Agency of the Year. Back in 1995, Jason designed the first ever website for Hewlett-Packard Australia, and hand-coded every page with a text editor! Old school.

1. Conversational Commerce
Jason Davey, Ogilvy
Cassandra Theocharous, Acquia.
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2. Welcome to Today’s Webinar!
MODERATOR
Cassandra Theocharous, Senior Marketing Specialist, Acquia
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them at the end of the presentation.
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3. At Acquia, we give our
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4. Conversational Commerce
Jason Davey, Ogilvy
Cassandra Theocharous, Acquia.
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@acquiaAPAC

7. *DISCLAIMER

8. VOICE IS A BIG DEAL

9. 2007
ONLY 10 YEARS AGO…

10. MOBILE-FIRST

13. VUIGUI

14. 1 IN EVERY 2
HOUSEHOLDS
Source: TechAnalysis Research – 56% of US households own a voice assistant

15. Source: Sensis Digital Report 2018

16. 2005 2010 2015 2020
0B
100B
200B
300B
KEYWORD
SEARCHES
VOICE
SEARCHES
Today, voice search exceeds
15% of all search traffic.
There are over 50 billion
voice searches per month.
By 2020, over 200 billion
searches per month will be
conducted via voice.
Source: MindMeld

17. WHAT’S SEARCH GOT TO DO WITH COMMERCE?

18. Most Ecommerce sales occur
via a web browser.
Google likes that.
Browser/Search

19. Browser/Search

20. Browser/Search

23. of people who own a voice-activated
speaker say that their devices are often
used as part of their daily routine.
of avid voice-activated speaker owners say
they are likely to buy something through
their voice-activated speaker in the next
month.
of people who own a voice-activated
speaker say it feels like talking to a friend
or another person.
Source: Google/Peerless Insights, “Voice & Voice-Activated Speakers: People’s Lives Are Changing,” – August 2017

25. PRODUCT
CONTENT
OPTIMISATION
BECOME THE
BRAND OF
CHOICE

27. Hey Google, ask
<your app name> this
question…
USEFUL &/OR
ENTERTAINING

28. TONE OF
CONVERSATION
PERSONALITY
GENDER
VOCABULARY
PRONUNCIATION

29. API YOUR BUSINESS

30. QUESTIONS = DEGREE OF INTENT
What / Who
How
When
Where
Interested
Ready to Buy
DegreeofIntent

32. How to remove stains.

33. Order flowers when you need to.

34. Book a restaurant.

35. Check your bill due date and balance

36. 30% of our interactions
with technology will be
through conversations
in the next 12 months.
Source: Design News: “UX Design:
The Age of Voice Is Here
30% OF
INTERACTIONS
2021 Revenue
Projections for
Voice-driven commerce
Source: Tractica: Virtual Digital
Assistants Report August 2016
$11.7 B/YR
Source: Berg Insight
Connected Home
installations in the last
12 months.
45M SMART
HOMES
Alexa Skills marketplace
has grown over 350% in
last year.
OVER 350%
GROWTH
Source: Amazon Alexa website

39. VOICE APP
IDEAS
USEFUL ENTERTAINING

41. Questions?
Submit your questions in the Q/A Tab and we’ll attempt to
answer them.
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42. THANK YOU