An educational “mini-seminar” that touched on meeting the new challenges for website SEO in light of trends toward image-intense responsive websites and the rising popularity of Google Voice, Echo Alexa, and Apple Siri voice-activated search queries and long-tail-plus SEO keywords. Coffee Talk, Hobe Sound Chamber of Commerce, March 13, 2018.

1. coffeetalk
activecanvas
Copyright2018. All rights reserved.

2. You can no longer think of your website as
a summary of who you are and what you do.
It’s now about the experience
you create for your customers
…and being on the first page of Google.

3. 40,000+ search queries every second
3.5 billion searches per day
1.2 trillion searches per year worldwide
And we all want to be on the first page!
Googlematters

4. Eric & Linda Wolf
activecanvas
Left
Brain
Right
Brain

5. digitalmarketers
create brands
strategize and build websites
write content with keywords
ghostblog with keywords
code for search results
email marketing campaigns
social & visual media
data analysis

6. SEO Trends for 2018
activecanvas

7. What (the heck) is seo?
activecanvas

8. climb slowly
or
pay to play
Search Engine Optimization
A method of creating website content to help a site rank
higher in search results than other sites targeting the
same search terms.

9. Pay per
Click
Google My
Business
Organic
results
Crowd-
sourced
reviews

10. Keyword
Any word someone uses in an
online search.

11. goodKeywords
Increased site visits inch you up the results
ladder.
Fresh relevant content with strong keywords will
keep you there, but too many, or the wrong
keywords, hurt you.

12. Long-tailKeywords
At least 3 keywords, or a phrase,
used to narrow down search
results or to be more specific

13. Long-tail+Keywords
A phrase that is conversational -
spoken like people talk

14. choosingKeywords
What do customers say when they call you?
What are your competitors saying?
What does Google say? “pay for clicks”
Google Keyword Planner & Google AdWords

15. What’s so important
about long-tailplus?

16. voicesearch
activecanvas

17. Text: Real estate attorney near me
Voice: Siri, find a female real estate attorney in
Hobe Sound that does home purchase contracts
and title searches.

18. Text: “best digital camera”
Voice: Alexa, where can I find a waterproof
video camera that works with Facebook Live?

19. Voice search queries are longer
than text queries
(Code word: long tail+)
They mimic how real
people talk!

20. Voice:
find a female real
estate attorney in
Hobe Sound that
does home
purchase contracts
and title searches.

21. Text:
Real estate
attorney
near me

22. AppleSiriEchoAlexaGoogleAssistant
In 2017, 25 million voice-first devices sold!
Voice search is more conversational,
natural in tone.

23. It’s time for a…
website content refresh, before
your competitors do it.

24. mobilefirst
activecanvas

25. 57% of website traffic comes from mobile devices.
Google drives 96% of mobile search traffic.
57% of users won’t recommend a business with a
poorly designed mobile site.
Mobile is no
longer a trend.
It’s a staple!

26. mobilefirst
https://www.beexactnow.com/
We design websites for
mobile first
then adapt the design for
desktops.

27. Mobile First allows end-users to
get stuff done regardless of the size
or generation of their device.

28. linkbuilding
activecanvas

29. Easiest backlink ever!
Google My Business
Link Building vs. Backlinks
Link building: link to other pages of authority
Backlinks: links to your site from other relevant sites

30. imageseo
activecanvas

31. • Keep image file size small
• Name images using relevant keywords
• Size image width for devices
• Use the right file type (JPG, PNG, etc.)
• Home page sitemap
• Use code to create buttons
Images rank on Social Media too!

33. userexperience
activecanvas

34. In 2018 Google’s focus is the user
Pages that load lightening fast
Copy easy to read and understand
Navigation that is logical and simple
Looks great on all device sizes
Engages users to “do” something

35. Google loves these snippets
Lists, tables and graphs
Q&A sections
Longer keywords and natural language
Google’s “Answer Box” with questions that
start with “how” or “what”

36. Sample how to box

37. seonow
activecanvas

38. Start where you are now
• Compare amount of code vs text
• Run a keyword check using semrush.com
or keywordspy.com
• Start a keyword list: what would you type
in google?

39. Do your keyword homework
• compare your list to your competition
• set a baseline (here to there)
• think about a budget

40. Optimize your website
• Create page titles & meta tags
• Place strategic phrases on pages
• Build sitemaps
• Submit to directories & search engines
• Maintain and measure

41. What to do now to be ready for
2019
 Responsive design
 Keyword rich content
 Toss those stock images
 Social media strategy
 Email marketing strategy
 Blogging strategy
 Competitive strategy
 Keep up with trends

43. From the Horse’s (Google’s) Mouth
You need to be prepared to invest several months
to a year before seeing results from your SEO
efforts, but even then, you won’t be king of the hill.
In fact, according to a comprehensive statistical
analysis by Tim Soulo, only 5.7 percent of all newly
published pages will get to Google’s top 10 within a
year.
Source: Search Engine Journal

45. Thanks for being here!
activecanvas.com 772-932-7969