Thoughts on how to make numbers interesting and memorable to human beings so they can use those numbers to take action.

1. Working with numbers
and people
@adamlofting

2. Working with numbers
and human beings
@adamlofting

3. 6,311,400
minutes ago

4. 105,190
hours ago

5. 4,321
days ago

6. 144
months ago

7. 12
years ago

8. 1.2
decades ago

9. About twelve
years ago

10. And so he built the Total Perspective Vortex — just to show
her.
And into one end he plugged the whole of reality as
extrapolated from a piece of fairy cake, and into the other
end he plugged his wife: so that when he turned it on she
saw in one instant the whole infinity of creation and herself
in relation to it.
To Trin Tragula’s horror, the shock completely annihilated
her brain; but to his satisfaction he realized that he had
proved conclusively that if life is going to exist in a Universe
of this size, then the one thing it cannot afford to have is a
sense of proportion.
Douglas Adams, The Restaurant At The End Of The Universe

11. And so he built the Total Perspective Vortex — just to show
her.
And into one end he plugged the whole of reality as
extrapolated from a piece of fairy cake, and into the other
end he plugged his wife: so that when he turned it on she
saw in one instant the whole infinity of creation and herself
in relation to it.
To Trin Tragula’s horror, the shock completely annihilated
her brain; but to his satisfaction he realized that he had
proved conclusively that if life is going to exist in a Universe
of this size, then the one thing it cannot afford to have is
a sense of proportion.
Douglas Adams, The Restaurant At The End Of The Universe

12. >> 2014

14. Photo by John Cummings (Own work) [CC-BY-SA-3.0]

15. Photo by John Cummings (Own work) [CC-BY-SA-3.0]

18. 8 ways to
Work with numbers

19. 8 ways to
Work with numbers
Make numbers work
for human beings

20. 1. Teach zoom

21. http://www.flickr.com/photos/mozillaeu/10511749383/in/photostream/

22. http://www.flickr.com/photos/mozillaeu/10511749383/in/photostream/

25. 2. Gamblification works

28. place your bets

30. 3. Create a sense of proportion

31. 3,200
wild tigers

33. 4. Leave a trail to the source

34. 5. Wax on, wax off

35. “A 1,024% increase in new accounts”
6. “percent” is an
off-switch for the brain

36. 7. Say what you see

37. 8. Be the change...

38. >> Next Week
BSc (Open)

39. If you want to help someone to do
something scary, the size of the
universe is a useful thing
If you want them to do their homework, it
might have the wrong effect
bit.ly/mozillametrics
@adamlofting